1509: How to Launch Your Side Hustle with Troy R Underwood Founder and Owner of Benefits Connect

Troy R. Underwood is an industry disruptor. Part technologist, part economist, and all innovator, he revolutionized the motor vehicle industry with the nation’s first electronic title system for financial institutions, which was later sold for $106 million. His healthcare venture, benefits CONNECT, innovated healthcare benefits administration and resulted in a highly successful acquisition. His new book is How to Launch Your Side Hustle: Start and Scale a Business with Minimal Capital.

Entrepreneurial Role Models:

• Scott McNealy Co-Founder of Sun Microsystems
• Steve Wozniak Co-founder of Apple

When business started difficulties overcame:

“you have a couple of things to overcome when you start your business. So one of them is how are you going to finance? How are you going to pay the bills? How are you going to keep food on the table? Et cetera et cetera. And then for me because I was doing something that was just very very bleeding edge beyond the cutting-edge, nobody had really heard of it”…[Listen for More]

Favourite Books:

The Richest Man in Babylon Book by George Clason

Favourite Quote:

• “be prepared”
• “be prepared and just do it”

Recommended Online Resources:

• Entrepreneur Magazine is a source for everything small business. Get the latest small business information
• The Economist – World News, Politics, Economics, Business & Finance

Best Advice to Other Entrepreneurs:

“be persistent, persevere, don’t give up when you hit your first obstacle. And don’t blame everybody else for your failure, take responsibility for your own actions”…[Listen for More]

More About Troy Underwood:

Benefits CONNECT

Neil’s Quote at the Beginning:

“Whatever the mind of man can conceive and believe, it can achieve.” Napoleon Hill

Other Quotes From the Chat with Troy Underwood:

• “be prepared and then just do it”
• “you have to not limit yourself and not think that you can’t do it. And then you can’t be overly optimistic that you think you can do anything
• “what is your hot button, what keeps you up at night?”
• “I try, I will just do it, and I am always prepared”

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