Liz Sara is Chair of the National Women’s Business Council (NWBC). She was appointed in July 2018 by President Trump to serve a three-year term. Liz will bring to the role her 30 years of achievement as an entrepreneur, business owner, and small business champion. Liz is also the Founder and President of Best Marketing, LLC, where she consults for more than 90 small businesses in the high-tech sector, and serves as a chief business advisor to entrepreneurs in creating and executing go-to market strategies. Previously, she played a principal role as Co-founder of SpaceWorks, an eCommerce software company, where she facilitated its startup and growth to nearly $25 million in revenue.
Entrepreneurial Role Models:
When business started difficulties overcame:
“when I look at my own career path it has always been in these very entrepreneurial settings that at the time, we never slapped that label onto it. We just did the job, hoped we were successful and that we would make an impact and make money”…[Listen for More]
Favourite Books:
Victoria: The Queen: An Intimate Biography of the Woman who Ruled an Empire Book by Julia BairdFavourite Quote:
“You can’t steal second base and keep your foot on first base”
Recommended Online Resources:
- Google search for local organisations that support the entrepreneurial community
Also mentioned
- Lexis Nexis – Provider of legal, government, business and high-tech information sources
Best Advice to Other Entrepreneurs:
“think big but start small. You can’t boil the ocean overnight. Get the small idea off the ground but have in mind the vision for how big it can become and the impact that it can have on a wider audience whether it’s consumers, whether it’s business, whether it’s government, whether it’s industry. So think big but start small”…[Listen for More]
More About Liz Sara:
Neil’s Quote at the Beginning:
“What the mind of man can conceive and believe, it can achieve.” Napoleon Hill
Other Quotes From the Chat with Liz Sara:
- “I have never met a successful entrepreneur that was willing to give up. The difference in not giving up and being tenacious is knowing when you need to pivot”
- “getting mentors and advisers early on in your start-up can do wonders in helping you make the shortcut that eliminate the need to learn everything first hand by doing it and by making mistakes”
- “it’s good to make mistakes because… you learn tremendously from those mistakes”
- “having people around you who have been there before and can lead you to decisions that will help you save time in the market or prevent you from hiring too many people and having a very unmanageable monthly salary burn rate that you might not be able to sustain eight months if the sales don’t come in the door. So, don’t underestimate the value of getting advisers and mentors whether it’s formally or informally… So, seek outside assistance from people who are experts in the fields that you might not have that expertise in”
- “tenacity is important because in any start-up there are going to be setups on every level. The funding that you thought was going to come in doesn’t come in, that great salesperson that you are ready to hire that sounded like he or she was dying to join your team accepts a job someplace else, that customer that you thought was ready to use this and become your poster child of success doesn’t pan out. So, it’s picking up the phone, it’s sending that next email, knocking on that next door, proverbially that’s just so important to continue. And a lot of people are just not cut out in that way and may be being an entrepreneur would not be right for them. It’s a way of life not just a way of business. And not everyone is cut out for the uncertainty and the lack of structure especially in the early days”
- “it’s all about driving customers that will drive your success”
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