Ken Kerry is Co-Founder and Executive Director of a leading digital marketing company Script to Screen and the author of a new book that documents the secrets behind his campaigns for well-known brands. This Works Marketing, from Amazon Digital Services and co-authored by Michael Ashley, is based on experience with and feedback from clients who have enjoyed massive results. The book is a foundational blueprint for marketing strategy that has proven extremely successful for over three decades. Script to Screen is a performance-driven marketing agency with 30 years of experience transforming companies, such as Bare Minerals, Shark/Ninja, Gwynnie Bee, and NutriSystem, into bestselling brands. Ken developed ‘This Works Marketing’ based on consistent feedback from clients who have benefited from successful branding and sales generating campaigns conducted by Ken and his team.
Entrepreneurial Role Models:
Ken’s Father in law
When business started difficulties overcame:
“we had to get over the fact that we hadn’t done something that we were going to do before, we had never done it. We had never done advertising… The biggest thing we had to get over was to realise that we can do something we never did before and we didn’t let that be a roadblock. That was just the most difficult thing was you know what we can do this and get past that in your mind”…[Listen for More]
Favourite Books:
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Book by W. Chan Kim and Renee Mauborgne and Renée A. Mauborgne
- What Got You Here Won’t Get You There: How successful people become even more successful Book by Marshall Goldsmith
- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Book by Robert Iger
Favourite Quote:
“If you build a house that you like the consumer will recognise it and let you keep it”
Recommended Online Resources:
- Gary Vaynerchuk is a Belarusian American entrepreneur, author, speaker and internet personality. First known as a wine critic who grew his family’s wine business from $3 million to $60 million
- How I Built This
Best Advice to Other Entrepreneurs:
“love what you want to do. If you want to do something and you really have a passion for it and you believe you can add value that’s more important than anything… if you love what you do you never go to work… So, it’s really important to understand what it is that you want to bring to the world… That may be the simplest product, that may be a Sass business or that may be that little yoga studio. But if you are passionate about it and you can bring value to people you are going to be successful”…[Listen for More]
More About Ken Kerry:
Neil’s Quote at the Beginning:
“Formal education will make you a living; self education will make you a fortune.” Jim Rohn
Other Quotes From the Chat with Ken Kerry:
- “there is no replacing a desire to accomplish something and the willingness to hustle to make it happen. First and foremost, there is no replacing that. So, if you have a desire to do something… you really feel like you have a better widget or a better solution and you know you can add value to another business, company or individual follow that desire and then don’t give up on it”
- “I wish I knew all of the abilities of technology and how it can change our business a lot earlier. And the good thing for anybody listening is that information is out there you just have to look for it and you can’t stick your head in the ground and say that doesn’t affect me. Technology affects everybody. So, you have got to go and learn it, you have got to go find it out and you have got to figure out how it applies to your business”
- “you have got to realise what you are good at and what you are not good at. That’s really, really important. And it’s important to recognise that things that you are not good at… bringing in people that are amazing at it and therefore together you can accomplish big things”
- “as an entrepreneur bet on your strengths. Bet on yourself. If you are not willing to bet on yourself why would somebody else bet on you. So, you have to have the humility to have the self-realisation and you have to have the confidence to bet on your strengths”
- “as an entrepreneur you have to have the willingness to do what other people won’t”
- “the riches are in the niches”
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