Sean O’Meara is the founder and MD of Essential Content a specialist content and PR agency. He’s worked with leading organisations including The Co-Op Bank and the BBC.
Entrepreneurial Role Models:
- Sean’s Brother Ryan O’Meara
- Sean’s Wife
- Howard Murphy Founder at Ostereo
- Mark Parello and Matthew Singleton Founders of King Street Wealth Management
When business started difficulties overcame:
“one of the main difficulties was believing it was going to work. I hear a lot of talk about impostor syndrome and its definitely real and I definitely dealt with it and I still have it. And I think at least once a week something will happen where I doubt myself… The main difficulty was doubt. I had never done it before, it was new, I was giving up a steady income, I was giving up the ability to hide in a large organisation from accountability. And it was scary, it was doubly scary because I wasn’t sure I was going to do it”…[Listen for More]
Favourite Books:
How to Win Friends and Influence People Book by Dale CarnegieFavourite Quote:
” Never Apologise, Never Explain”
Recommended Online Resources:
- The Tim Ferriss Show
- Twitter Hashtag #JournoRequest – Journalists who need Articles or Features
- Twitter HashTags relevant to your industry
Best Advice to Other Entrepreneurs:
“take everything one day at a time… Know when to jack it in for the day”…[Listen for More]
More About Sean O’Meara:
Neil’s Quote at the Beginning:
“Identify your problems but give your power and energy to solutions.” Tony Robbin
Other Quotes From the Chat with Sean O’Meara:
- “I love my clients and I am grateful that they have chosen to work with me as opposed to many other fantastic PR agencies around”
- “it’s a skill to know what’s achievable and to obviously aim beyond that but understand where the natural parameters of a PR campaign are”
- “I think luck plays a part, things like timing and availability of resource and having the right idea at the right time, I think that plays a part, I think a big part of it is belief… I think realism does play a part as well, pragmatism and paying attention to things that aren’t glamorous or fun like cash flow, like putting aside enough money to pay your VAT bill”
- “the idea of managing expectations: if I’d known how to do that properly I think clients would have been happier and I think I would have been a little bit less stressed out”
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