Marty Puranik is the founder, president, and CEO of Atlantic, a profitable and growing hosting solutions provider in Orlando. Marty’s strengths as a leader and visionary have helped him lead a successful business for over two decades. Atlantic thrives thanks to Marty’s strategic acumen, technical prowess, and his valuable, old-fashioned habits of thrift, modesty, and discipline.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I think the biggest difficulty was the inertia. It’s obviously a lot safer not to start a business. And at that time, I had some partners who were also kind of sceptical about starting the business. Then of course you have your own self-doubts because you are thinking well what am I getting myself into. Especially when you have such a safe path, finishing college getting a job. So I think the biggest difficulties were just self-doubt, of course there is always the challenge of money – having capital to get off the ground because even if you have some money there is a lot of deposits if you are going to rent someplace, they are going to want deposits if you turn on the power there, you are going to need deposits if you are going to be selling things, you might need to have some money for inventories, your point-of-sale system”…[Listen for More]
Favourite Books:
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Book by Nassim Nicholas TalebFavourite Quote:
” Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.”
Recommended Online Resources:
- CNN Money – Complete North America and South America market coverage with breaking news, analysis, stock quotes, before and after-hours global markets data, research
- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle
- Fortune is an American multinational business magazine headquartered in New York City, United States. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The magazine competes with Forbes and Bloomberg Businessweek in the national business magazine category and distinguishes itself with long, in-depth feature articles. The magazine regularly publishes ranked lists, including the Fortune 500, a ranking of companies by revenue that it has published annually since 1955.
Best Advice to Other Entrepreneurs:
“just get going because it will never be perfect. And if it is something you want to do answer the question for yourself if you can do it by doing it… Keep going, it’s not always easy, it’s difficult… In a traditional life everybody tells you to be a specialist, become really, really good at one thing. And if you are an entrepreneur you actually need to do the opposite you need to become at least competent… If you become C+ or B at a bunch of things that’s way, way more valuable. So, if you are a C+ or B person that can-do marketing and accounting, sales that’s way more important than if you are on A+ technical person and you can’t do any of the other things. Because you have got to keep all the plates spinning and you have to at least be confident that even if you are not strong in accounting when you meet somebody who is you will be able to evaluate them. So I would say work on being a broad person ”…[Listen for More]
More About Marty Puranik:
Neil’s Quote at the Beginning:
“Poor people have a big TV. Rich people have a big library.” Jim Rohn
Other Quotes From the Chat with Marty Puranik:
- “I would say the most important thing was just getting out there and doing it yourself. You can read an unlimited number of business books and advice books and things like that, there is a lot of them out there but it is really important to get out there, get in the field and get your hands dirty because very, very often what people are talking about what’s in the news or this or that is very, very difficult than what’s it’s like in the real world. So, getting real world hands-on experience is probably the most important thing”
- “the most important thing is to just get out there and just get going and don’t listen a lot to what other people have to say”
- “you have to really define what is success. Is it a lot of money?…You don’t really know what success really looks like… So, I think it’s defining what’s important to you and what success looks like”
- “one of the best ways to keep up with change is to try to see it coming”
- “I’ve never let an entrepreneur that failed that ever said I regretted ever trying or I regretted starting my own business…”
- “The neat thing about businesses is that they always try to find your weaknesses. So, if you are bad sales as an example then you’re going to have a problem with sales, if you are bad technically you are going to have technical problems with your product, if you are bad with accounting you’re going to have issues with your money…”
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