144: Attract and Nurture and Delight Your Customers to Keep Moving Forward with Victor Clarke Founder and Owner of Clarke Inc and Be Better Do More

Victor Clarke’s company, Clarke, Inc., has successfully transitioned its business operation away from a dedicated offset printing company using the tools and techniques presented in this podcast. Today Clarke, Inc. works with businesses that do not have a dedicated marketing staff to manage their communications and redeploy them.

Entrepreneurial Role Models:

Victor’s Father
Johnny Appleseed – Johnny Appleseed and the American Orchard: A Cultural History by William Kerrigan

When business started difficulties overcame:

“I probably wasn’t as well versed in accounting as I should have been. And I probably should have worked on my management skills a little bit better. I managed everybody like I was. You know there is basically four different personality types and I am like that A+ driven almost pain in the rear end kind of person some people would say. But I really think I am just a lovable fuzzball,  I am just misunderstood”…[Listen for More]

Favourite Quote:

“Winning isn’t everything; it’s the only thing,” Vince Lombardi
“in every adversity there is a seed of equivalent benefit”

Also
“content is fire social media is the gasoline to get the word spread about your business”
“Never, never, never give up.” – Winston Churchill
“you need to be working on your business not in your business”

Recommended Online Resources:

Jay Baer

Neil Patel – Click to see the Neil Patel Podcast episode on The Entrepreneur Way

Best Advice to Other Entrepreneurs:

“Going back to my failure in accounting: profit is an opinion cash is a fact. And never be the smartest person in the room, if you are find another room to be in”…[Listen for More]

More About Victor Clarke:

Clarke Inc
Be Better Do More

Neil’s Quote at the Beginning:

“That’s a central part of philosophy, of ethics. What do I owe to strangers? What do I owe to my family? What is it to live a good life? Those are questions which we face as individuals.” Peter Singer

Other Quotes From the Chat with Victor Clarke:

“our award is your return on investment”

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