Rytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on the omnichannel approach. He believes that rich customer data empowers eCommerce businesses to generate more sales by sending highly personalized messages via channels like email, SMS, Facebook, Google retargeting, etc. Omnisend has become a top-rated app in the Shopify App Store.
Entrepreneurial Role Models:
None – but reads biographies
When business started difficulties overcame:
“make baby steps in business. I have never imagined how many new things you should learn while you start your business. Which I would say was good that point because if somebody had told you how difficult at least initially it would be. So I’m not sure if I would have enough courage to start doing that”…[Listen for More]
Favourite Books:
The Hard Thing About Hard Things Book by Ben HorowitzFavourite Quote:
“strive for progress not perfection”
Recommended Online Resources:
- SaaStr is the only non vendor destination where SaaS companies can come together to learn and grow their businesses through content, events, and team training
- Nathan Latka
Best Advice to Other Entrepreneurs:
“start doing now. Whatever that means. Either starting your business, either some new ideas, how to improve your product, how to improve your service. If sometimes you think okay now I need to nail this, and I have to do that, and blah blah, and get ready for that, so you had better start now and then you are going to improve”…[Listen for More]
More About Rytis Lauris:
Neil’s Quote at the Beginning:
“Almost everything worthwhile carries with it some sort of risk, whether it’s starting a new business, whether it’s leaving home, whether it’s getting married, or whether it’s flying in space.” Chris Hadfield, astronaut
Other Quotes From the Chat with Rytis Lauris:
- “just do it.”
- “The best day to start your business was yesterday, the second-best day is today”
- “even though you fail you will learn a lot of things and you will definitely enjoy the journey itself”
- “if we have listeners who are at university…and they have ideas about starting your own business so do it now because each year is going to be more and more difficult to do it”
- “invest into people and hire the right people, those who know and have already the professional skills and then trust them. Give out responsibility, give them enough freedom to do things, and freedom and accountability of course. They have to deliver results with freedom and then after know how to do that”
- “the culture of an organisation is much more important than your skill set of each individual person”
- “don’t be afraid to do things”
- “you initially have to work hard and smart and then you need a bit of luck and if that luck comes you have to be ready for it. The only way to get ready for that is to work hard and smart”
- “you should try to become each day just a little bit better version of yourself. And you should not focus on making a huge progress in a short time. Just a little bit, just a little bit every day and you will see that in one year, in five years, in ten years the progress is going to be significant”
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