Jeff Fromm is the author of three books focused on creating Brand Love® with modern consumers. Jeff works as a partner at Barkley and speaks all over the world.
Entrepreneurial Role Models:
Jeff’s Father
When business started difficulties overcame:
“one of the challenges I definitely struggled with was scaling the business. I remember… This is going back over a decade thinking I’ve sold too much and the number of people who want projects completed exceeds the amount of work our team can do. And I learned a valuable lesson about saying no. Saying no can be really healthy because often times when you say no that makes your buyer even more excited to work with you when the right time comes along. So I have made a lot of mistakes, the good news is I have tried to repeat them infrequently and learn from them”…[Listen for More]
Favourite Books:
- The Tipping Point: How Little Things Can Make a Big Difference Book by Malcolm Gladwell
- Malcolm Gladwell Books
Favourite Quote:
“The harder you work the luckier you get”
Recommended Online Resources:
- Harvard Business Review – Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world’s best business and management experts
- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle
Best Advice to Other Entrepreneurs:
“make sure that you are solving the needs that your customers have and doing it in a way that is so exceptional they are going to talk about it to their friend networks”…[Listen for More]
More About Jeff Fromm:
- Barkley
- Jeff Fromm
- Advantage Series
Neil’s Quote at the Beginning:
“Happy employees lead to happy customers, which leads to more profits.” Vaughn Aust
Other Quotes From the Chat with Jeff Fromm:
- “I think you have to be respectful to your partners and your suppliers to be successful. And to people understand that collaboration is crucial in any business and no one person is smart enough to do it all themselves”
- “build up a financial foundation”
- “I think there’s a certain number of mistakes I think you have to make in any business – it varies from company to company”
- “if I had to do it again probably spend more on key staff positions early when it was most painful to make sure you had all the right people in all the right roles. Which sounds easy but when you’re first starting out it is not so easy”
- “at the intersection of a Venn diagram of solving customer needs hard work, hard work and actually caring about and loving your customers brands as much as they do”
- “sometimes you just have to dig in and figure out how to get it all done”
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