Victoria Bennett ran her first successful crowdfund campaign over six years ago, which is a long time in crowdfunding years. A strategic marketer by training, she has worked on many major brands including Tide, Pampers, ENMAX and TD. Her skills as a marketer are all skills vital to crowdfunding. She has run successful campaigns in Canada and in Europe and her team is currently consulting for a number of equity and rewards crowdfund campaigns, and has spoken at the Global Crowdfunding Conference on women in crowdfunding.
Entrepreneurial Role Models:
When business started difficulties overcame:
“the challenge is that a lot of my friends and family who are not in Calgary being an entrepreneur was almost like step down from working in the corporate world. And so I think that was one of the biggest challenges was actually people’s perception they just felt you sat at home and did nothing and that was a real struggle. One of the things I did when I set up my business was to pay myself a monthly salary simply because I wanted to have that feeling of continuity from coming from the corporate world”…[Listen for More]
Favourite Books:
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Book by Stephen R. CoveyFavourite Quote:
“women who strive for equality lack ambition”
Recommended Online Resources:
- Mailchimp Email marketing, ads, landing pages, and CRM tools to grow your business on your terms. Get the word out with email, social ads, and make your life easier with automation. It’s easy, and you can start for free.
- Canva – Create beautiful designs with your team Use Canva’s drag and drop feature and layouts to design, share and print business cards, logos, presentations and more
- Plutio – One app to manage your entire business. From projects and tasks to invoices and time tracking, everything you need in one intuitive platform
- Planable is the command center of social media campaigns trusted by agencies, freelancers, and marketing teams to create, collaborate, approve and schedule
Also mentioned:
- HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better Get started with free tools, and upgrade as you grow
Best Advice to Other Entrepreneurs:
“follow your passion… You have got to keep yourself motivated and following your passion really helps that”…[Listen for More]
More About Victoria Bennett:
Bennett Milner Williams Consulting Ltd dba The Crowdfunding Hub
Neil’s Quote at the Beginning:
“Play by the rules, but be ferocious.” Phil Knight, founder, Nike
Other Quotes From the Chat with Victoria Bennett:
- “what does the customer want how can we best deliver what the customer wants”
- “what do people value you for”
- “you don’t have to be the world expert in… You just have to know more than everybody else around you”
- “how did you become an overnight success? It took six years”
- “I’ve come to realise how important it is that people to have role models that they can relate to”
- “you do need to be professional at everything that you do”
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