Neal Pecchenino is the founder of Boxi, an innovative out-of-home company that puts advertisements on delivery box trucks that are already on the road. Boxi helps businesses of all sizes reach their audience by leveraging its network of truck drivers who drive high-exposure routes in a variety of key markets.
Entrepreneurial Role Models:
- Neal’s Father
- Phil Knight
- Jeff Bezos
- Elon Musk
- Ray Kroc
- Sam Walton
When business started difficulties overcame:
“confidence – you have to really believe in what you are doing, you have to really believe that now is the time in my life that I have all the pieces and tools in place to be able to break away from safe and secure job and a paycheck every two weeks and go and do something that is completely unknown and frankly no one has succeeded at doing before. Being able to have that self-confidence that now is the time and I am the person to do this, I am the person that is going to legitimise a new product, service, industry, what have you, that’s a big deal. That’s a really big deal there is a lot of things have to factor into that, that’s why I said the research is so critical. The more questions you can answer the more confident you will feel being able to take that leap and the more you know about the undefined things out there that are better”…[Listen for More]
Favourite Books:
Favourite Quote:
“I thought back on my running career at Oregon. I’d competed with, and against, men far better, faster, more physically gifted. Many were future Olympians. And yet I’d trained myself to forget this unhappy fact. People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition. The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past. You” Phil Knight, Shoe Dog
Recommended Online Resources:
LinkedIn Sales Navigator – Social Signals and Intent Data | LinkedIn Sales Solutions – Sales Navigator, Social Selling, LinkedIn for sales – Find leads and close deals with LinkedIn Sales Navigator
Best Advice to Other Entrepreneurs:
“do the research, be relentless, answer the hard questions, just keep going. Don’t start a start-up start a company. Put your head down and make something happen… It’s not easy out there and typically people aren’t going to care about what you’re doing unless you can make them care meaning you can really get through and cut through the BS not sell something but tell a story. That’s really critical as well can’t just assume you’re going to show up and sell something and anyone is going to care. You have got to be able to tell a good story, telling a story is critical in entrepreneurship”…[Listen for More]
More About Neal Pecchenino:
Neil’s Quote at the Beginning:
“Winners take time to relish their work, knowing that scaling the mountain is what makes the view from the top so exhilarating.” Denis Waitley
Other Quotes From the Chat with Neal Pecchenino:
- “the difference in my mind between a start-up and company is a start-up is a group of individuals working towards a kind of a goal, a kind of vision and hoping that they can get something together and maybe raise money and maybe make it. A company is very different in that a company goes out, they have a very clear vision, a clear goal, a product that’s defined, that money can be spent very strategically to build the product and immediately go and sell. A company has customers, a company has a product”
- “just haul out a piece of paper or ideally open up a word doc whether that’s a Google Doc or something like it and just sit there and ask yourself the hard questions. You have to write down all the hard questions, you have to write down anything and everything that comes to your mind, do not avoid the… And then spend time trying to answer them before you spend any money. Because information is really really inexpensive attain in this day and age, we are so blessed that we can find out anything in such a quick period”
- “you do not get there without trying things and had I not done the things I did early on then I would still have questions of whether those are viable options”
- “success can be defined in infinite ways”
- “that to me is success, setting expectations and then going out and producing and delivering on it. And beyond that growing the company, getting to that next level”
- “the best competitors in the world are able to forget that they are competing and focus on what they are doing best and continue to drive forward as fast as possible with what the customer wants versus what is being driven or dictated by competition”
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