Brad Sugars started the ActionCOACH brand in 1994 in Brisbane, Australia. Today the company is ranked as the leading business coaching franchise by Entrepreneur magazine. ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004. Using the coaching strategies that have helped thousands of companies around the world, Brad Sugars and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever… in the face of challenging economic conditions. Brad Sugars and his team continue to build “business re-education” to new, more innovative and exciting levels.
Entrepreneurial Role Models:
- Brad’s Dad
- Action Coach Clients
- Business partners
- Sir Richard Branson
- Ray Kroc
- Rupert Murdoch
When business started difficulties overcame:
“I was young, I was so young, everybody looked at me, and I looks young as well to. People look at me today, I’m 48 and I still look pretty young. But back then all my God I was this tall lanky skinny kid wearing glasses. To convince people you knew what you were doing when you are that young was tough but I flipped it around and I said you know what I am going to view youth as power, I’m going to view it as I have the ability to move on to change, and I saw youth as flexibility rather than a negative and it helped me along the way”…[Listen for More]
Favourite Books:
- My Life in Advertising and Scientific Advertising Book by Claude C. Hopkins
- Scientific Advertising Book by Claude Hopkins
- Tested Advertising Methods Book by Caples and Hahn
- Think and Grow Rich Book by Napoleon Hill
Favourite Quote:
” Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. You’re playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” Marianne Williamson
Recommended Online Resources:
Government statistics website
Best Advice to Other Entrepreneurs:
“very simple, keep learning… Your business can only grow to your level of incompetence. The day you run out of ideas is the date your business stops growing. So if you keep learning your business keeps growing. I guess I will give one other piece of advice. My dad gave it to me when I was 20 think. I turned to him and I said you know what dad I just can’t get good people and my dad looked me dead in the eye and said ‘Brad you get the people you deserve.’ If you are an average manager running an average business, I don’t see how you are going to get amazing people who want to work for you. He said the highest calibre employee going to get is average. So, when I became a better leader, when I became a better manager, when I started building a better company great people wanted to work for me. Great people want to work in great companies that are doing great things led by other great people… If you keep growing the business will keep growing and you will start attracting better and better customers, better and better employees, better and better suppliers. Just remember that the more you grow the more the business grows.”…[Listen for More]
More About Brad Sugars:
Neil’s Quote at the Beginning:
“If you would like to know the value of money, try to borrow some.” Benjamin Franklin
Other Quotes From the Chat with Brad Sugars:
- “acquisition is a phenomenal strategy”
- “common sense isn’t common”
- “if a company doesn’t write its culture down its hard for the people to understand the culture. You can’t employ well if you don’t have a culture documented.”
- “Hiring people based on skill is okay, hiring people based on culture and fit to the organisation, who you are, why you do what you do”
- “I was lucky enough at age 16, I met Jim Rohn… Mr Rohn told me son ‘if you want to be successful read a book a week for the rest of your life’. I started that at 16 and I still do it today”
- “I probably would have raised capital instead of bootstrapping through. Some reason as a young man I thought it was a badge of honour to bootstrap your business all the way through rather than raise capital and do it that way. I’m glad I learned to raise capital and build a business that used capital rather than just bootstrapping it. I’m glad I overcame that one.”
- “The job of the CEO is not to make decisions or offer opinions the job of the CEO is to draw out opinions to draw out decisions from their team”
- “there’s really only one secret to success and that is that success is not a secret. It’s in books, it’s on podcasts, it’s in seminars, its own videos, it’s on YouTube. The secret to success is there are no secret to it they are written down everywhere. If you can learn you can be successful.”
- “Jim Rohn taught it to me when I was 16, the more you learn the more you earn”
- “People aren’t willing to do the work called the learning. Its crazy people are willing to work 60 hours a week but they aren’t willing to do half an hour a day of learning”
- “never wish your life were easier wish your life were better” Jim Rohn
- “never wish business was easier wish you were better. Never wish sales were easier wish you were better at sales”
- “work harder on yourself than you do on your job” Jim Rohn
- “if you work harder on yourself than you do on your job (work harder on yourself than you do on your business) you will get better and therefore it will get easier”
- “I try and be an example to our clients as to what it can be like to build a business that works without you”
- “market research is a very big part of success of any marketing plan. Actually, knowing your market, actually knowing the size of your market, how many buyers, how many of this”
- “surround yourself with the right people and everything works”
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