Neil Gordon helps public speakers and authors to craft their message. He is a former member of the editorial staff of Penguin, has ghostwritten or collaborated on books published by Penguin Random House, HarperCollins, and Hay House, and has been featured in Inc as well as The Irish Times.
Entrepreneurial Role Models:
Russ Ruffino Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right
When business started difficulties overcame:
“I look at my start as an entrepreneur in two phases, one is what I call the freelance phase where I was technically in business for myself but I was just living hand to mouth trying to get the next freelance gig and trying to stay out of debt. And that started in 2007… And then in 2017 is when I really shifted things into being far more scalable and far more impactful… So, the difficulties were before I left Penguin were even envisioning that I had anything of value to offer to the world. Basically mindset around that I had anything of value to offer that wasn’t just the result of someone else’s process or system”…[Listen for More]
Favourite Books:
The Go-Giver: A Little Story About a Powerful Business Idea Book by Bob Burg and John David Mann. Click the following links to listen to the Bob Burg Podcast and John David Mann Podcast on The Entrepreneur WayFavourite Quote:
“Some people die at 25 and aren’t buried until 75” Ben Franklin
Recommended Online Resources:
Talkwalker – Social Media Analytics & Monitoring Platform. Talkwalker is an incredibly powerful social media analytics tool social media monitoring tool recommended by brands and agencies worldwide
Best Advice to Other Entrepreneurs:
“become an absolute expert in your target audience’s problems. Just know the ins and out their problems. The better you speak to their problems in your marketing as well as engaging with them in any aspect of their experience with you the more successful you are going to be”…[Listen for More]
More About Neil Gordon:
Neil’s Quote at the Beginning:
“To win without risk is to triumph without glory.” Pierre Corneille
Other Quotes From the Chat with Neil Gordon:
- “integrity is such an important part of how I show up in the world”
- “I didn’t understand just how important marketing was to the success of my business. I didn’t understand that the person with the effective marketing runs the table. And this is for good and bad. You could have amazing marketing and not develop and provide a quality product or service and that still doesn’t mean you are not going to be successful financially. And so, what I didn’t recognise and respect for many years was how important marketing was”
- “the main thing I did that was truly valuable was offering to give away some of my services at the very beginning”
- “I would have been even more proactive about learning what kind of problems are really keeping my ideal customers and clients up at night. I would have research that more proactively. Interviewed some of my existing clients, found out what it is about working with me that made them want to work with me. What were they stressed about? What were they thinking about when they trudged to the bathroom in the morning when they woke up and got out of bed?”
- “the level of nuance that that can so impact client and customer attraction blows my mind”
- “single most important thing that an entrepreneur can do is become absolutely a geek, an absolute expert in what their target audience’s problems really are”
- “People really care about the problems that keep them up at night and the most effective entrepreneurs are the ones that understand and can speak back that problem to them. And sometimes in a way that even they didn’t understand themselves. And that creates the kind of trust that not only attracts people to us but also creates a sustainable and eventually profitable relationship”
- “I feel that the most important thing for my life is to embrace uncertainty because that is where true adventure lies and that’s really what I want for myself”
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