British author, piano player, international racing driver and business coach Jonny Cooper is the founder of Jonny Hates Marketing. Jonny supports coaches and therapists with his Client Attraction Blueprint programme, filled with eager students every month, and runs the legendary Jonny Hates Marketing Facebook Group. Also, he really, really does hate marketing.
Entrepreneurial Role Models:
When business started difficulties overcame:
“it was very organic for me becoming an entrepreneur. There was no overnight decision to do it I just fell into it. When I left school and decided not to particularly pursue a further education much to my parents chagrin I became a professional musician in my 20s. I have only since realised on reflection years later that was really entrepreneurial pursuit, to be a musician to actually hustle for gigs and get paid work rather than just being a starving artist. There is something quite entrepreneurial about that”…[Listen for More]
Favourite Books:
- This is Marketing: You Can’t Be Seen Until You Learn To See Book by Seth Godin
- The Prosperous Coach: Increase Income and Impact for You and Your Clients Book by Steve Chandler and Rich Litvin
- The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed on Your Own Terms Book by Vishen Lakhiani
- The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich Book by Timothy Ferriss
Favourite Quote:
“generous act of helping someone solve a problem, their problem” Seth Godin’s definition of marketing
Recommended Online Resources:
- You Can Book Simple online scheduling tool to eliminate the back and forth emails, with customer bookings straight into your calendar
- Calendly – Say goodbye to phone and email tag for finding the perfect meeting time with Calendly. It’s 100 free, super easy to use
- Acuity Online Appointment Scheduling Online appointment scheduling software. Clients schedule appointments, pay, and complete intake forms online 24/7
Best Advice to Other Entrepreneurs:
“treat others as you would like them to treat you. And that spins off into a bunch of other stuff about being kind, being generous but being firm”…[Listen for More]
More About Jonny Cooper:
Neil’s Quote at the Beginning:
“I feel that luck is preparation meeting opportunity.” Oprah Winfrey
Other Quotes From the Chat with Jonny Cooper:
- “it makes everything easier if you know who it is you are looking for, you start talking their language and then they start finding you as well… If I had understood the process and the power behind creating a client avatar for your business, I think I would have avoided a couple of failures over the years and made the successes better than they were”
- “it’s really, really important to have a clear picture of who your ideal client is.”
- “If you try and appeal to everyone you are going to appeal to know one”
- “I think if you just had one favourite book it would be pretty hard to justify buying any new books”
- “get books that are going to move you forward, just get books that are going to make a difference”
- “I feel as if I have come home, I feel as if I found my true calling. So my life of sales and marketing has led to this point and has led to an understanding of what’s missing from the lives of coaches and therapists and consultants around the world”
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