Asian American entrepreneur Maesa Koeber is the founder of a unique cosmetics line Gorjue and expo of all things cute The Cutie Con. This business pioneer graduated from Arizona State University with a doctorate degree in nursing and worked in the field of oncology for over 13 years. She cared for and treated many patients with cancer, lead clinical trials at Memorial Sloan Kettering Cancer Center, and published two papers as first and third author. She eventually transformed her love for art, beauty, and fashion into her businesses and utilized her learned humility, leadership, research, and business knowledge as leverage to strategically build growth within her companies. Although her educational background is unassociated with her current entrepreneurial journey, she remains living proof that unconventional methods to success are possible.
Entrepreneurial Role Models:
- Maesa’s Dad
- Victoria Knight Mcdowell founder of Airborne
- Milton S. Hershey
When business started difficulties overcame:
“it was crazy gruelling… I feel like I was really tested in my strength when I first started my business. I found the company January 2017 and then literally 3 to 4 months after incorporating and investing my life savings into the business my husband got laid off. So half of our income was gone. At that point I was already putting 60 hours into my job… and I had to pick up another job so I was working two jobs, doing this business and I didn’t want to give up”…[Listen for More]
Favourite Books:
The Power of Now: A Guide to Spiritual Enlightenment Book by Eckhart TolleFavourite Quote:
“let your way in this life be your way to life”
Recommended Online Resources:
- Cosmetic Executive Women (CEW) is an international organization of 10,000+ individual members representing a cross section of beauty and related businesses. Members represent leading brands, indies, retailers, media and suppliers. CEW’s purpose is to provide programs that develop careers and knowledge of the beauty industry through industry leader talks, trend reports, newsletters and mentoring.
- Digiday – Digital Content, Digital Advertising, Digital Marketing. Digiday creates content, services and community that foster change in media and marketing
- The Foundry is home to the innovators, creative thinkers, and thought leaders driving the digital culture of Meredith—and beyond
- Alibaba – Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from their award winning International Trade Site Import Export
AliExpress
Best Advice to Other Entrepreneurs:
“Practice all moving parts of your business holistically and that will help you to grow much faster”…[Listen for More]
More About Maesa Koeber:
Neil’s Quote at the Beginning:
“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.” Seth Godin
Other Quotes From the Chat with Maesa Koeber:
- “a lot of the things that we do in life in general are based on risk versus benefit and the probability of success… You always want to ask yourself what are the things that I can do to minimise my risk”
- “if there is a third-party involved try and see if you can get to the source because sometimes you can get a much better-quality products for a less amount of money”
- “follow your intuition, follow the opportunities to learn more and educate yourself and balance yourself spiritually, physically, mentally it will lead you to the right path”
- “it’s ensuring that you have that optimal mental health and have this powerful ability to control your thoughts and take action on what is best rather than acting on impulse or acting on what thoughts just pop into your head”
- “in order for you to get to your true happy life you have to take responsibility to really do everything you can to make those impactful positive relationships with others and for yourself. Don’t ever settle for anything less”
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