Alison Edgar is the Managing Director of Sales Coaching Solutions but better known as The Entrepreneur’s Godmother. She has been twice voted one of the UK’s top 10 business advisers, working with No 10 Downing St to advise on small business matters and has been invited to tea with the Queen with the work she does for UK Enterprise. Her clients include Thomas Cook, Discovery Channel and The Apprentice and Dragon’s Den winners. Regularly featured on BBC TV, Radio and national press, she is the go to person for sales advice.
Entrepreneurial Role Models:
- Jordan Daykin
- Ben Towers
- Simon Crowther
- Alana Spencer
- Will King founder of King of Shaves
- Emma Jones founder of Enterprise Nation
When business started difficulties overcame:
“imposter syndrome, definitely. Because… I never really wanted to start a business it just happened… You can be in the same business as a million different people but what you know is different to them… look forward don’t look to the side. I spent a lot of time quite near the start of the journey comparing myself to other people and that never does your mindset any good. I think now you know what I am only running my own race, I can only be the best that I can be and I’m not comparing”…[Listen for More]
Favourite Books:
- Watertight Marketing: Delivering Long-Term Sales Results Book by Bryony Thomas
- Start With Why: How Great Leaders Inspire Everyone To Take Action Book by Simon Sinek
Favourite Quote:
“I know it’s not forever it’s just the now”
Recommended Online Resources:
- Enterprise Nation – Expert Advice and Support for Small Businesses. Once you become a member, you can connect with fellow entrepreneurs and business advisers. A day forgotten Seaway started to run
- Audible – Explore the world’s largest selection of audio book titles by best selling authors
Best Advice to Other Entrepreneurs:
“if you are never going to do it. So again what’s the worst that can happen as long as you follow the tips that I have discussed. When you are on your deathbed hopefully that’s not for a long time but are you going to look back and think I wish I had. And I think that the top tip. If anything happened to me tomorrow I would never look back and go I wish I had because I have done everything I wanted to do”…[Listen for More]
More About Alison Edgar:
Neil’s Quote at the Beginning:
“Everything should be made as simple as possible, but not simpler.” Albert Einstein
Other Quotes From the Chat with Alison Edgar:
- “don’t just jack in your job and go start a business because cash flow at the beginning is always tight while you are growing your brand money is a tricky thing. Where is you are working it alongside an existing revenue stream it makes a difference”
- “look forward don’t look to the side”
- “if you can sell you can do anything”
- “mindset is important, realism is important, being able to sell is important, knowing your numbers is imperative”
- “entrepreneurialism is all about risk but it is whether you take a calculated risk or whether you are taking a just randomly”
- “timing is everything in sales, don’t ever give up, beat tenacious.”
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