Dr Joe Schaefer is a digital marketing expert with an incredibly diverse background. He started his own marketing agency in 2008 and has served hundreds of clients since then. He also is a published Neuroscience researcher with a PhD from the University of Texas, which is why his clients often call him Dr. Joe. Hundreds of people also call him Master Joe because he is also a 7th degree black belt in Kung Fu and operates a school with over 300 students in Austin, Texas. He has trained and taught Kung Fu continuously for over 30 years. Joe brings all of these skills into each breakthrough marketing strategy he creates for his business clients.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I don’t think I saw it as a business I just saw it as I put some flyers up and gathered some people around me who wanted to learn martial arts and bit by bit that grew into a business”…[Listen for More]
Favourite Books:
The E Myth: Why Most Businesses Don’t Work and What to Do About It Book by Michael E. GerberFavourite Quote:
“Progress is not achieved by luck or accident, but by working on yourself daily.” Epictetus
Recommended Online Resources:
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
Best Advice to Other Entrepreneurs:
“stay the course, picture yourself on a 10 year plan. If you want to write down belts and say hey when I am a brown belt, I will have this when I am a black belt I will be doing that, and make it very realistic. What will I be doing at these different milestones and steps on my progress and have the 10 year goal be the ultimate one that you are looking for? And then draw a line between white belt and that 10 year goal and bring some realism to your progress and congratulate yourself when you have small successes and realise that it’s a part of the path when you have setbacks”…[Listen for More]
More About Dr Joe Schaefer:
Neil’s Quote at the Beginning:
“Every man dies, but not every man really lives.” William Wallace, Braveheart
Other Quotes From the Chat with Dr Joe Schaefer:
- “just bow and begin… If we begin with the smallest step which is the bow in martial arts it begets the next and the next. I kind of learned that lesson over the years, start with the easiest point, do it, and then all the rest will follow even if you are scared to death of it”
- “We live in the most fortunate time really in history for somebody who wants to start a business because you can run an ad in AdWords with a single page landing page that you can build on GoDaddy tonight and put a lead capture form in there and start testing your concepts essentially 24 hours after you came up with them. You can drop in $10 a day and have the cheapest marketing research that anybody has ever seen. This could never have been done to your 30 years ago… At what time in history could we launch something so risk-free and just do it incrementally”
- “I think you can become one of the top experts in the world on anything if you follow a passion for 10 years. So, I think many people just make the error of not having the perspective of where they deserve to be with the amount of work that they have done. They can copy whatever they want, they don’t have the mind that came up with it. I never stay still; I am always advancing and I am always perfecting. So, let them continue to copy me because it’s going to take”
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