John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and the New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. John and the Giftology team can help any individual turn their clients into their own personal sales force to drive exponential growth.
Entrepreneurial Role Models:
When business started difficulties overcame:
“when I started with Cutco , the nice company, the idea of going and selling knives in people’s homes is about as weird as gets… Initially there was a lot of people that were kind of naysayers and it was kind of weird I didn’t have a lot of sales background and the knifes were expensive… I saw the remnants of success from other people that were around me even though I had some naysayers”…[Listen for More]
Favourite Books:
- Give and Take: A Revolutionary Approach to Success Book by Adam Grant
- The 5 Love Languages: The Secret to Love that Lasts Book by Gary Chapman
Favourite Quote:
- “he gave more than was reasonable”
- “don’t just go the extra mile go 10 miles. When you do that relationships flourish and thrive”
Recommended Online Resources:
Audible – Explore the world’s largest selection of audiobook titles by best selling authors
Best Advice to Other Entrepreneurs:
“get in other groups. If there is a cost to it it’s often times worth it if it’s the right group, if the core values of their. But go dive in and be around other people. It’s the old quote of “Charlie tremendous Jones you become the books you read and the people you spend time with and I really believe that to be true for all groups but specifically entrepreneurs”…[Listen for More]
More About John Ruhlin:
Neil’s Quote at the Beginning:
“It is not our abilities that show what we truly are. It is our choices.” Dumbledore, Harry Potter
Other Quotes From the Chat with John Ruhlin:
- “I grew up on a farm and learned kind of the work ethic and ate a lot of crap sandwiches of stuff I didn’t want to do. So I was pretty motivated to go and do something different. I think that was a big driver for me, to go out and make it successful. I didn’t go into it with dipping my toe in the water I went all in”
- “way easier to work with somebody who is already a giver and give them the tools to be even more generous and to drive their business forward, versus trying to convert people that are takers or that are negative or that are stingy, and inspire them to be generous”
- “relationships matter and how you appreciate those people. Figuring out a small group of people that you go all in with is more important than having a million followers on Twitter”
- “a lot of people talk about being different but I think our tendency is human beings is to be sheep and so we don’t want to be off to far and be weird or different or out there. I think that one of the keys to my success is where somebody goes really cheap I go really expensive, and where somebody goes really expensive I cut it out altogether”
- “the success that I have experienced is been a direct result of the support and the relationship I have with my wife and the importance and the motivating factors around my kids and putting them… not just saying that they are first but as of late, the last you years putting them truly first before the business and realising that business is just a way to provide a great life and impact but it’s not the only thing”
- “I do a lot of reading, reading is one of my ways that I have been able to upgrade my own thought process”
- “the concept of understanding how the world works and how people are wired, that there are givers, takers and matchers I wish I had read that twenty years ago versus three years ago. It radically impacted my thought processes of how I build relationships and how I operate my business”
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