After 27 years in government marketing, Lou Anne Brossman founded Virtual Marketing in 2008 and Government Marketing University in 2015. She is a sought-out speaker on Government Marketing Best Practices. Lou Anne has been the recipient of numerous government awards and was named a “2017 Trending 40 Federal Entrepreneurs and Innovators.
Entrepreneurial Role Models:
None
When business started difficulties overcame:
“the main difficulty is always like wow is this the right thing to do”…[Listen for More]
Favourite Books:
None
Favourite Quote:
“without strategy content is just stuff, the world has enough stuff”
Recommended Online Resources:
Network Solutions – Domain Names, Web Hosting and Online Marketing Services
Best Advice to Other Entrepreneurs:
“if you have an idea with what you know is a pain point or a need in the market that you’re targeting then go for it. But you can’t go in blindly if you don’t have the answers to those two things. Are you answering a pain point and are you a need in the market that you are targeting? Those are very important… Listen to your prospects, listen to your potential customers. Also, as you are growing in your career and as you are thinking starting a new business never burn a bridge and always treat everybody with the same respect, the same is courtesy which I have talked about already… Because let me tell you when you have your own business you are going to have to work with them and call back some favours and have everybody on board with really helping to publicise and be your cheer leaders. So that is my best advice, know your audience, know their pain points and never burn bridges ”…[Listen for More]
More About Lou Anne Brossman:
Government Marketing University
Neil’s Quote at the Beginning:
“Remember, today is the tomorrow you worried about yesterday.” Dale Carnegie, American writer
Other Quotes From the Chat with Lou Anne Brossman:
- “make sure that you are creating relationships in the market that you are looking to reach. They can really help you in areas of leadership advice, networking, skill sets. And really making sure that you are reaching out to individuals that can help you as you are both launching your business and growing your business. So overall make sure that you have got strong relationships in the area or the category or the focus of your business. You will need them.”
- “One of the biggest mistakes I made was investing in a tool that I wasn’t ready for yet. I kind of bought a Porsche when I could have used Chevrolet at the time”
- “secret to success is surrounding yourself with people that you know and respect and have the same goals as yourself if you brought them into your business”
- “I think we all have to keep up with change”
- “I start everything with a strategy”
- “once you have got the strategy down then it is very easy to provide the content”
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