Mary Tindall is an award-winning conversion copywriter, content strategist, leadership visibility consultant and PR professional. She works with clients across the U.S., from start-ups to Fortune 500 companies, creating strategic and compelling messaging to grow their brands.
Entrepreneurial Role Models:
When business started difficulties overcame:
“first of all supporting your family you have that need for a steady income so I questioned whether I could bring in enough money to support my family and to do the things that we needed to do. And secondly again I felt like I still need to prove myself to something or someone before people would take me seriously. Then one day I just realised it’s now or never and I need to put myself out there into the world and try this otherwise I won’t be able to say I tried this and it didn’t work because I will never know. So I took that leap and said to my doubts I am going to put you on the backburner”…[Listen for More]
Favourite Books:
Company of One: Why Staying Small is the Next Big Thing for Business Book by Paul JarvisFavourite Quote:
- “Try not to become a man of success, but rather try to become a man of value.” Albert Einstein
- “we don’t need an attitude of world domination and crushing it in our work in order to make a great living or even have a substantial impact. Our work can start and finish small while still being useful, focused on moving toward better instead of more” Paul Jarvis
Recommended Online Resources:
- Copy Hackers – Copywriting is using your words to get the yes. Copy Hackers shows you how. With free tutorials and one of the most popular copywriting blogs on the planet
- The Copywriter Club is the place where copywriters (obvi) can have candid conversations about the good, bad, and dark (a la Darth Vader) side of copywriting.
Best Advice to Other Entrepreneurs:
“be confident in your value. And not only to be confident in your value but to make sure that you are delivering real value. I think that when you figure out what problem your customers are trying to solve, and this sounds so basic but I think this is where a lot of people get tripped up, find out what problem you’re solving for them which may not even be what you think it is, talk to them, talk to the people you are trying to serve and figure out what is on their minds and figure out what you can offer that no one else’s offering that you can offer better. And then deliver that to them and then understand the value that you are delivering an communicate that to them in the most effective way”…[Listen for More]
More About Mary Tindall:
Neil’s Quote at the Beginning:
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. Twenty—six times I’ve been trusted to take the game—winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” Michael Jordan
Other Quotes From the Chat with Mary Tindall:
- “really consider what brand you are putting out there into the world, whether you are selling products or selling services, thinking about the key messages and the narrative that you want around your company and defining that for yourself before anyone else has a chance to define it for you”
- “study proposals and study the whole bidding and estimate process for work”
- “people buy based on emotions. So rather than throwing a bunch of facts at them and features sometimes we need to kind of peel back the layers and think about what underlying emotions are going to drive that sale”
- “if you wake up every day determined to learn something that you didn’t know the day before, if you actively seek out opinions from people who are different from yourself, and if you keep everything in perspective those are some things that really help you to be resilient and bounce back. Because I think as entrepreneurs there is a lot of ups and downs…”
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