Rachael Taplin is a well-known businesswoman and entrepreneur; and dedicates her time as The Media Matchmaker, training and helping entrepreneurs to be inspired to use PR and secure publicity for themselves whilst also connecting them direct to the UK media and journalists.
Entrepreneurial Role Models:
None specific
When business started difficulties overcame:
“I didn’t have the confidence in myself. I will always remember my clients took me to one side in a meeting… The client said to me I have given you this budget because of you, no one else so he said go off and look after my advertising and my marketing in the best way that you can. And it was a real confidence boost for me because I wasn’t that confident working by myself for myself”…[Listen for More]
Favourite Books:
The Secret Book by Rhonda ByrneFavourite Quote:
“nothing happens to me it happens because of me”
Recommended Online Resources:
The Connection Hub – A group for speakers, authors & coaches to connect & share resources so you can build a business on your terms.
Best Advice to Other Entrepreneurs:
“just follow your heart, just be true to yourself. I’ve made mistakes in business that I wish I hadn’t of done things. And sometimes we do it because we are chasing the penny or the pound and it never works out. I think always do things with a good heart. Under the quote that I’ve got ‘nothing happens to me it happens because of me’ I have got build something you are proud of. And I think if you are working hard every day and you are proud of what you’ve done and how you are helping people that’s the best place to be”…[Listen for More]
More About Rachael Taplin:
Neil’s Quote at the Beginning:
“Failure Will Never Overtake Me If My Determination To Succeed Is Strong Enough.” Og Mandino, American author
Other Quotes From the Chat with Rachael Taplin:
- “the number one mistake that people make with considering PR is really they are trying to get coverage for themselves for their business almost like an advert. So they will be to salesy in it too logical. PR is about an emotional connection, it’s sharing the story behind it, sharing the reason why that widget works and the story behind it not the fact that we have just created this new widget it’s how it transformed someone’s life. PR is always about telling a story not selling your service. So PR tells and advertising sells. And that’s the number one mistake most people get wrong with writing a press release”
- “sometimes as entrepreneurs we have to realise that not every day is a good day and the reality, it never really works out, and it’s just a rollercoaster”
- “surround yourself with great people that can pull you up… Surround yourself with people who are more knowledgeable than yourself, join a mastermind group or create one of your own”
- “have belief and confidence”
- “I think everything we do we have to have our mindset in the right place, we have to keep going. We have to have confidence in what we do… I can switch my mindset round by listening to the right audio or having a word to myself”
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