Kenda Macdonald is a behavioural marketing automation specialist. Founder of Automation Ninjas, with a background in forensic psychology, she combines buyer psychology and marketing for spectacular results for her clients. She helps businesses plan and automate customer journeys. Everything that she does is about customer lifetime value.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I started my business in a bit of a hectic space. What happened was my previous boss shut his business down and we were left without salaries. In fact, without a few months of salaries being paid so we were really kind of in debt at that point because we hadn’t been paid. A few minutes after we found out I just said to my husband look we are really good at what we do let’s start our own business. So, there was quite a few challenges to overcome from the get go. So, we had to immediately find clients out of thin air, we had to figure out how to run the whole business thing and we had to try and survive for that time period. So, it was a really difficult and turbulent time. In our lives. And we started straightaway with employees as well”…[Listen for More]
Favourite Books:
Thinking, Fast and Slow Book by Daniel KahnemanFavourite Quote:
“Ubuntu” is a Nguni Bantu term meaning “humanity”. It is often translated as “I am because we are,” or “humanity towards others”, but is often used in a more philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity”
Recommended Online Resources:
Wikipedia – is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation
Best Advice to Other Entrepreneurs:
“making sure that you have a support network, making sure that you have a group of people that you surround yourself with that are on the same journey as you. I know that there is a lot of advice about surrounding yourself with people who are better than you are because you are the average of all the people that you are surrounded with but there is something very lonely about that and there is something about that that if you aren’t a confident person keeps you from doing the things that you want to do. So if you can surround yourself with a good community of people and are on the same journey is you are you will be able to support one another through that journey”…[Listen for More]
More About Kenda Macdonald:
Neil’s Quote at the Beginning:
“The only place where success comes before work is in the dictionary.” Vidal Sassoon
Other Quotes From the Chat with Kenda Macdonald:
- “it’s most important to make sure you have the right kind of cultural attitude within a business so that you can find the right kind of hires that fit with that. And we have made roles for people that we now have fitted sometimes before we have needed them and I think that has been the best thing that we have ever done”
- “it doesn’t matter if you are feeling inspired just do it anyway, get up and make it happen”
- “don’t let procrastination cause you to procrastinate”
- “consistency build so much trust in so many different places whether it’s with your audience, whether it’s with your team, whether it’s with yourself, whether it’s with Google in terms of rankings”
- “keeping on even if you failed is also really important”
- “it’s so important to be authentic, to be your true self and be human to your consumers”
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