Ken Rutsky is a renowned specialist in achieving and growing market leadership, and has advised a range of B2B companies. His new book is Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I think the first one was just deciding to commit to it. So I have left McAfee, I got a first little consulting gig and I didn’t really know what I was doing. I called a friend of mine and I said you have a contract I can use because I knew he had done some consulting. He sent it to me I copied it and I faked my way through it. Then I got a second client and then my first client tried to hire me into a new operating role. And that was really a critical point where I had to decide do I want to go on this entrepreneurial journey or do I want to go back into an operating role. And 9 ½ years later I can say I’m thrilled I went in that one direction with no regrets ”…[Listen for More]
Favourite Books:
Shoe Dog: A Memoir by the Creator of NIKE Book by Phil KnightFavourite Quote:
- “I am the boss around here and if I tell you answer can pull that train it’s your job to hook them on up” Jim Barksdale
- “in the battle between the bare and alligator the winner is determined by the terrain” Jim Barksdale
Recommended Online Resources:
- Share Bird – See how product marketers at other companies solve your day-to-day work challenges
- Go To Market Dojo is a place for Cybersecurity marketing, business development and sales leaders to connect, network and share GTM expertise.
Best Advice to Other Entrepreneurs:
“know that you are on a journey, whether the ups and downs, don’t get too high on the ups, don’t get me down on the Downs, and keep the faith”…[Listen for More]
More About Ken Rutsky:
Neil’s Quote at the Beginning:
“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” Conrad Hilton
Other Quotes From the Chat with Ken Rutsky:
- “One of my friends said to me you will never get more security than working for yourself”
- “have got to make a decision and commit to it”
- “getting in alignment with the type of people you do work for is really important in the smaller entrepreneurial businesses”
- “you have got to look at your work, your art.. And entrepreneurship in my mind is a work of art but you have to detach yourself and be honest about it and look at it and say how can I improve it. I think the ability to detach and then re-engage emotionally is really important for entrepreneurs”
- “tell your story in a way that makes your customers the hero and makes your service or product the magic that helps them transform their business”
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