Lisa Bodell is an award-winning author and CEO of futurethink. As a futurist and expert on change, her trainers and her tools have ignited innovation and simplicity at Google, Pfizer and more. Her book, Kill the Company was voted Best Business Book by Booz & Co. Her new book, Why Simple Wins, will be released this October.
Entrepreneurial Role Models:
Elon Musk
When business started difficulties overcame:
“Yes it was interesting because when I first started my company Future Think I put together a whole business plan and the idea was to just provide tools. Provide innovation tools that could help people that I would sell, right? Subscriptions make money in my sleep. I was very clear on it. I am good at coming up with content and slicing and dicing it and packaging it and coming up with lots of different ways to do it. And two things happened…” [Listen for More]
Favourite Books:
The Social Animal: The Hidden Sources of Love, Character, and Achievement Book by David BrooksAlso mentioned:
Why Simple Wins Book by Lisa Bodell
Favourite Quote:
“the first step in making a dream come true is to wake up”
Recommended Online Resources:
Best Advice to Other Entrepreneurs:
“Don’t give up. That’s what I would say. Don’t give up because there are so many many entrepreneurs that say I am not sure if I should have done this. You here about ones that are very successful but the people are probably listening are the ones that are struggling or they feel like they should always be doing something more…” [Listen for More]
More About Lisa Bodell:
Why Simple Wins Book by Lisa Bodell
Neil’s Quote at the Beginning:
“Get into the habit of imagining an alternate scenario. By posing such ‘imagine if’ questions… we can distance ourselves from the frames, cues, anchors and rhetoric that might be affecting us.” Noreena Hertz
Other Quotes From the Chat with Lisa Bodell:
“there is always intent but there is poor execution”
“Change is a choice”
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