Bruce Borenstein is the CEO of the business accelerator PH Advisors. He is also the author of the book “Don’t Be A Schmeckle” a common sense approach to sales and inter personal relationships. He was President and CEO of After Shokz a bone conduction headphone company and has held other executive positions with several tech companies.
Entrepreneurial Role Models:
When business started difficulties overcame:
“This is not going to surprise anybody. I think the number one obstacle for most new businesses is money. And particularly as a start-up business money is something you can never have too much of in a start-up business. The old saying is that cash is king and that is very very very true… I would say it’s the money piece that is probably the most challenging for any start-up business and it certainly was for us going back to the days when I was with Digital Innovations. We were a small start-up company with limited resources. And obviously you want to get to the point where you can generate sales, start to generate cash flow and hopefully become cash flow positive, and you just keep reinvesting that money into your business. Money is number one”…[Listen for More]
Favourite Books:
- Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life Book by Dr Spencer Johnson
- The New One Minute Manager (The One Minute Manager) Book by Kenneth Blanchard and Spencer Johnson
Favourite Quote:
“Success isn’t a result of spontaneous combustion. You must set yourself on fire.” Arnold H. Glasow
Recommended Online Resources:
LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
Best Advice to Other Entrepreneurs:
“you need to have passion and you need to have persistence. Without that I just don’t think that any entrepreneur will be successful. And quite frankly if you don’t have passion and persistence you shouldn’t be an entrepreneur”…[Listen for More]
More About Bruce Borenstein:
Neil’s Quote at the Beginning:
“Don’t let the fear of losing be greater than the excitement of winning.” Robert Kiyosaki
Other Quotes From the Chat with Bruce Borenstein:
- “I think culture is critical”
- “the people part of the business is the most important part”
- “trust but verify”
- “need to be persistent, you need to have passion for what it is that you are doing.”
- “You have to recognise that not everything that you do is going to be right so you need to be prepared to make mistakes and obviously learn from those mistakes”
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