Alex Keyan has been an ecommerce entrepreneur since 2001 and has started and grown several ecommerce brands to over seven figures per year in revenue. He specializes in launching and growing direct to consumer brands with a focus on always providing maximum value to the customer.
Entrepreneurial Role Models:
When business started difficulties overcame:
“Probably lack of capital. I started my first business when I was 19 years old, my first e-commerce company and I had no money, I started it with $300. So I had to do it is a night-time thing while I had a daytime job. And I would take the money that I made from the job and put it into the business. So the biggest challenge was lack of capital. That being said I was very young, no children or dependents that were counting on me I always just thought I could just mess up and I would just be back to where I started from. There wasn’t a lot of risk in a sense from that point of view”…[Listen for More]
Favourite Books:
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Book by W. Chan Kim and Renée A. MauborgneFavourite Quote:
“To think is to create”
Recommended Online Resources:
- Facebook Groups – A Facebook Group is a place for group communication and for people to share their common interests and express their opinion.
- E Commerce Insiders Facebook Group
- Facebook Ad Buyers
Best Advice to Other Entrepreneurs:
“I know it’s difficult but try as much as you can to actually have a work and life balance. I know there’s a lot of talk out there about we all have to hustle 24/7 but I’ve found that when I don’t take care of my body by exercising and resting it really reflects on my work eventually, maybe not right away”…[Listen for More]
More About Alex Keyan:
Neil’s Quote at the Beginning:
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates, co-founder of Microsoft
Other Quotes From the Chat with Alex Keyan:
- “focus on getting some sales and seeing people are actually willing to pay for your product, how much they are willing to pay”
- “make a great product that people really like and charge a price for it that the market feels is valuable and then get out there and market and promote it as much as you can”
- “focus on sales focus on making sure there is a market out there”
- “as the business grows to focus more on the profitability the profitability and less on the sales and revenue numbers”
- “keep an eye on your finances and make sure that you are making money”
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