Marcel Perkins is an entrepreneur who grew up between 2 cultures, East Coast USA and Ecuador. He founded Latin Trails 15 years ago with the dream of sharing the beauty of Ecuador with his fellow americans. Since its inception Latin Trails has fulfilled a mission of creating jobs and engaging rural communities where authentic cultural expression is a treasure to be preserved.
Entrepreneurial Role Models:
Marcel’s Mother
When business started difficulties overcame:
“when I started my own company, I realised that I didn’t have the security of a larger employer, I realised I was on my own, there was nobody that could guide me, I didn’t have the financial strength that the former company had so I realise that I had to live off every sale that I made. If you want to look at it in those words. Or every tour that I could sell was actually going to support my everyday life. So I really had to get up on my own and push myself to do things”…[Listen for More]
Favourite Books:
BibleFavourite Quote:
“’CANI’ – Constant & Never Ending Improvement”
Recommended Online Resources:
Trello – Infinitely flexible Incredibly easy to use Great mobile apps. It’s free Trello keeps track of everything, from the big picture to the minute details
Best Advice to Other Entrepreneurs:
“have a goal in mind because if you’re going to drive you have to know where you want to get or else you are going to end up nowhere”…[Listen for More]
More About Marcel Perkins:
Neil’s Quote at the Beginning:
“In the end, a vision without the ability to execute it is probably a hallucination.” Steve Case, co-founder of AOL
Other Quotes From the Chat with Marcel Perkins:
- “you have to have a team behind you and you have to play well with others”
- “I think that bookkeeping is crucial in the company”
- “we surround ourselves with something beautiful even if the task is hard and a bit boring but you have to do it. And you have just got to put yourself in the right mindset… As Mary Poppins would say with a little bit of sugar the medicine goes down.”
- “Studying and getting your skills up to peak important but it’s really finding what you want to do and what you love, turning your hobby into your business. Because otherwise the matter how good you are at something if you don’t enjoy it it’s not going to work”
- “one of the things that drives us is we want to create jobs. We see a bigger purpose. It’s not just selling trips or selling spaces on a yacht. No we are selling dreams on one part and we are really sharing beautiful places with people and they can actually take something back because we have given them an educational experience but at the same time as I said before we are preserving cultural aspects of Ecuador and allowing people to have a better way of life through jobs that make sense”
- “Surrounding yourself with people that are more talented than yourself but I think that is very important because you cannot do things alone, you have to build a team and you have to have connections, you have to know people and leverage your relations.”
- “I am always speculating about the future. I have my feet in the present, I do the best I can but I am always thinking what is the effect of what I am doing right now and the future? What are the consequences? So, I am speculating all the time.”
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