Andrea Pass is the owner of Andrea Pass Public Relations. A 30+ year PR veteran, she has an expertise in national, regional and local media relations outreach for clients in such categories as consumer products, lifestyle, business, education, authors, food, non-profits and more. Her strength in relationships coupled with her knowledge of the ever-growing media landscape results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
Entrepreneurial Role Models:
- Andrea’s Clients
- Michael Bisceglia founder of Stauer Jewelry
- Arianna Huffington
When business started difficulties overcame:
“I was nervous for a little while there. Did I believe in myself could I do this?… So the obstacle was believing in myself, that I was able to overcome that little bit of doubt pretty quickly”…[Listen for More]
Favourite Books:
None
Favourite Quote:
- “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad” Richard Branson
- “to be in public relations you have to be a private investigator”
Recommended Online Resources:
- LinkedIn – LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
- Inc Magazine get advice, tools, and services that help your small business grow
- Fast Company is the world s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design
- Entrepreneur Magazine is the a source for everything small business. Get the latest small business information
- Facebook Groups – A Facebook Group is a place for group communication and for people to share their common interests and express their opinion.
Best Advice to Other Entrepreneurs:
“understand what you are good at and what you are not good at. Focus on what you excel at. Use your resources, stay in touch with people, build relationships and use those relationships to help grow your entrepreneurial venture”…[Listen for More]
More About Andrea Pass:
Neil’s Quote at the Beginning:
“Don’t say NO for an answer” Ericson Eusebio
Other Quotes From the Chat with Andrea Pass:
- “I can create a public relations campaign to increase awareness, support your reputation and ultimately drive sales”
- “every day I’m excited about something because I am learning I am doing and I am succeeding”
- “believe in yourself”
- “take some time, talk to people in the business world, go to networking events. Learn and listen. And then go ahead and dive in.”
- “I think that for any entrepreneur to learn more means to constantly be reading and watching and listening and talking to others and asking questions. And for me I think I asked a lot of questions but I also went with my gut”
- “I think as an entrepreneur you have to admit what you are good at and admit what you are not good at”
- “as an entrepreneur you want to be able to work with people who can benefit from your services but also work with people that you like and with a mission that you believe in”
- “perception is reality”
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