Joshua Long is a consultant who helps companies in the $1M to $10M range find and fix their biggest challenge to unlock growth that lasts. He’s also the author of Bottleneck Breakthrough, which outlines his proven approach he does with clients.
Entrepreneurial Role Models:
- Rob Walling
- Jack Born founder of Deadline Funnel
- Jim Rohn
When business started difficulties overcame:
“…I got an MBA and it was in entrepreneurship of all things. But I didn’t understand the value of marketing and management. I didn’t know how to get clients, I didn’t know how to get staff and manage staff. And so that was a really quick learning curve. And thankfully I came across a guy named Dan Kennedy who was really my go to for learning marketing and direct response, and understanding why we want to be very blunt with our advertising and its very clear what we want prospects to take the next action, and that brand advertising that I learned in grad school was pointless for a small business owner…”…[Listen for More]
Favourite Books:
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life Book by Scott AdamsFavourite Quote:
“Don’t wish your problems were less, wish you were greater“
Recommended Online Resources:
- The Library
Best Advice to Other Entrepreneurs:
“Simplify. A common pattern for most business owners is to complicated things, they are usually very intelligent and very interested in being stimulated by challenges and robust solutions and it ends up being super complicated. So I find more often than not number one thing I my clients is no to whatever they are asking… If you are under six figures you need to do two things and two things only. You need to figure out what your offer is and find where a lot of people are that you can make that offer to. You don’t need funnels, you don’t need and it pages, you don’t need CRM, you don’t need and also responder, you don’t need any of that stuff” …[Listen for More]
More About Josh Long:
- Bottleneck Breakthrough Group
- Bottleneck Breakthrough: How to Find & Fix Your #1 Business Challenge to Unlock Sustainable Growth, Fast Book by Joshua Long
Neil’s Quote at the Beginning:
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Thomas Edison, entrepreneur and inventor
Other Quotes From the Chat with Josh Long:
- “I am very comfortable with uncertainty. I just took lots of risks growing up when it came to different ways to make money”
- “suffered from paralysis by analysis”
- “I would have them go and find five prospects that are ideal prospects for their business whatever their idea was. Don’t talk to friends and family, don’t talk to people that are your friends that are just going to shine you on. Find the people that are going to pull out their wallet and pay you, and go pitch them, make the full pitch. And when they go to pull out their wallet to sign up because you don’t of the product or service sorted out yet say hey thanks you know we are taking preorders now, I just wanted to make sure that you were on board once we were ready”
- “you have got to get your offer bullet-proof. If you do not have a product or service offering that is so clear that allows people to hear it that are qualified and interested in it to say oh tell me more… without that you don’t have much of a business. It’s going to be pushing a rope uphill without that”
- “selling is making a promise to people that you can fulfil”
- “I think change is great, I love change”
- “Go on a low information diet. Meaning I don’t read just to read any more, like for general knowledge, I don’t read the latest and greatest fad book of the day. I try to focus on what’s immediately implementable and immediately applicable in my life and read that, and find that there is some subject matter expert that has written about it and go and read that book and take action on it”
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