Sean Lake is a former professional snowboarder turned Action Sports Marketing professional turned accidental entrepreneur. He’s turned tragedy into celebration following the loss of best friend and Navy SEAL Glen ‘BUB’ Doherty in the terror attacks of Benghazi by launching BUBS Naturals, a wellness brand that gives 10% of all proceeds directly to his namesake charity.
Entrepreneurial Role Models:
- Andy Laats Founder of Nixon Watches
- Ted Baker Founder of Qalo Inc.
When business started difficulties overcame:
“That relationship of sacrifice to fun was one that was really ongoing all throughout my 20s… The first one was learning a completely foreign industry. I’m a traditional sports marketing guy who is suddenly was looking at launching a brand based around collagen and I knew nothing about the industry, I knew nothing about supplements other than I’m taking one and it works, and I had to learn through a firehose drinking (drinking through a firehose is the expression) an absolute ton about the industry and is it viable and how do we put this together, and do the research to make sure it can work. And second to that is boy do we even have enough money saved up to pull the trigger on this and take this from an idea that we are passionate about to a reality that you can see through”…[Listen for More]
Favourite Books:
Driven: Understanding and Harnessing the Genetic Gifts Shared by Entrepreneurs, Navy SEALs, Pro Athletes, and Maybe YOU Book by Douglas Brackmann PhDFavourite Quote:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Recommended Online Resources:
- AMZ Shark – Make More Money on Amazon With the Leading Toolkit for Retailers and Brand Owners
- RangeMe The central hub for CPG suppliers, buyers and service providers
- Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
- Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
- Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
- Twitter. It’s what’s happening. From breaking news and entertainment to sports and politics, get the full story with all the live commentary.
Best Advice to Other Entrepreneurs:
“Practice an endurance sport before launching your business. It’s a long long road, it is arduous, it is thankless, it is tough, and the only way that you are going to get through it is by kind of having that mental fortitude which is really helped out by having a healthy dose of inspiration. So if you really feel that what you are doing is going to make a difference, if you really feel inspired by your idea, combine that the willpower and endurance to see through because it’s going to be a grind and you are going to get punched in the face over and over and over again and it’s what you do in those moments that is going to define the success of your business. And if you truly believe in it and you have the endurance inside of you, you will be able to pivot, learn, adapt and climb those mountings”…[Listen for More]
More About Sean Lake:
Neil’s Quote at the Beginning:
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
Other Quotes From the Chat with Sean Lake:
- “I think knowing who you are and knowing where you sell sabotage if you will is probably one of the biggest things you can do to help yourself”
- “Self-awareness is key. That kind of ties back to the friends don’t lie. If I don’t know the answer and I am of course as you know very uncomfortable with that, I have to be willing to find the answer, say that I don’t know the answer and definitely not BS my way through question. So, know you don’t know and go find out. And find someone smarter than yourself and leverage that and learn from them.”
- “I anticipate changing in every corner and being prepared for it is more of a mental state than anything. There’s a lot of things out there that are going to happen in life that you have no control over. What you do have control over is how you react to them and how you roll with those changes and that’s something that I work hard at every day. It’s a way to approach your work day or your personal life and it’s one where you you know any thing could happen and you just want to react best way.”
- “You have just got to get in there and do it”
- “you have got a voice inside of your head to do something and you know you have got those critics out there and it’s up to you to really Roger up and find strength to get out there and take those chances. It’s in all of us absolutely in every single one of us, it’s what you do with it.”
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