Dominic Joseph Dominic is CEO and Co-founder of Captify, global leaders in Search Intelligence. Captify fuse together the two largest segments of online advertising, Search and Display. Their unique Semantic technology derives meaning from 14+ billion searches a month to power display, video and mobile advertising. Over 450 of the globe’s biggest advertisers and 120+ agencies leverage Captify’s crucial market and brand insights to inform strategies that drive conversion, engagement and creative advertising. As one of the industry’s growing adtech companies, Captify now operate across Europe and US with a growing team of 130 people. In 2016, Dominic was one of only 6 CEO’s to make it onto the BIMA 100 list.
Entrepreneurial Role Models:
- Dominic’s CEO and Entrepreneurs Friends
- Drew Thomson, Air Miles Founder
When business started difficulties overcame:
“starting a business is incredibly hard… the hardest step is taking the plunge to leave your job, leave your safety net and your secure income to take the risk to start your own company were cavalry isn’t coming…there is finding a good partner… convincing talent to come and join you when you are an unknown entity is incredibly hard. And you have to really work hard to do that, to convince people of your journey and the potential of your journey and you have got to do it when other people are offering more money and have a much more established business… they were creating a differentiated product that solves a genuine problem for a client. And that can be very difficult to to find a differentiated product and not just copy other people. That’s a real challenge. And if you can get that right then you have a real business.” …[Listen for More]
Favourite Books:
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Book by Mark MansonFavourite Quote:
“if it were easy everyone would do it”
Recommended Online Resources:
Harvard Business Review – Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world’s best business and management experts
Best Advice to Other Entrepreneurs:
“research the topic, make sure you really look into it and that will give you so much confidence. It will also develop your differentiator. And surround yourself with people that can really help you, whether it’s your business partner, whether it’s advisers or mentors and of course your early staff that set the culture for the company. Yes research and people”…[Listen for More]
More About Dominic Joseph:
Neil’s Quote at the Beginning:
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” Steve Jobs
Other Quotes From the Chat with Dominic Joseph:
- “one of our values as a company is fail fast”
- “if you really research your topic and you really have spoken to clients, and you have spoken to colleagues, ex-colleagues, current colleagues, you’ve read articles and everything, you understand the product range of everybody else. If you get that knowledge in their it gives you the confidence that you are making the right call”
- “surround yourself with experienced advisers from the start even prior to having any revenue… you are going to get snipbits and titbits information that just are crucial. One little piece of advice can completely change your path from an early start and save a lot of time and money”
- “the drive entrepreneurs have is their biggest asset”
- “going off your natural drive if you feel like you want to work and work and work go for it put time and effort in. The only thing is to be aware of the fact that everyone else goes a slightly different pace. And also, be aware of burning out.”
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