Martin Melgoza is the founder and creator of the Casper Boards. Throughout his career he has always been the one who was labelled as the “Idea Guy.” About two years ago, his journey of building and launching a brand-new product commenced with the creation of the Casper Board, the only two-in-one active working platform in the market. Since then, he has built and launched the product and managed a very successful crowdfunding campaign that reached over 325% of its original goal. Martin has over 10 years of marketing experience under his belt, with a focus on TV advertising and marketing analytics, and now holds the position of VP of Operations at a TV advertising agency. Over the years he has led launch campaigns for dozens of products and brands, and with his vast experience overseeing products from conception and development to final design, he has the knowledge and experience to know what it takes to successfully design and launch a top-quality product.
Entrepreneurial Role Models:
When business started difficulties overcame:
“a lot of them are personal in most cases. One of the biggest obstacles is that I had to overcome was really self-doubt. I’ve always had a lot of ideas but I’ve never really been able to accomplish or go anywhere with them because of that. I’ve always doubted myself, I never felt like I knew what I was doing and I would never be able to accomplish these goals that I set out for myself until really one day with Casper Board I was getting a lot of really positive feedback from my co-workers that saw the prototype that I made”…[Listen for More]
Favourite Books:
- The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Book by Eric Ries
- How to Win Friends and Influence People Book by Dale Carnegie
Favourite Quote:
“Just Win, Baby” Al Davis former owner of the Oakland Raiders
Recommended Online Resources:
- Coursera Choose your Course To Success! Learn online and earn valuable credentials from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM
- Audible – Audible is a seller and producer of spoken audio entertainment, information, and educational programming on the Internet. Audible sells digital audiobooks, radio and TV programs, and audio versions of magazines and newspapers.
- Google – Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
Best Advice to Other Entrepreneurs:
“an idea and you really believe in it don’t be scared to talk to people. I think talking to people is so underrated. I think you have go out there and just make sure and tell as many people as you can your idea. If it’s resonating for people you are just going to get a lot of confidence behind that. So talking about your concept and idea is going to give you so much strength to go back and refine it and make it better and eventually launch it and make it a real thing. So one of the biggest things I think is just having real communication with potential customers, just people in general and getting that feedback ”…[Listen for More]
More About Martin Melgoza:
Neil’s Quote at the Beginning:
“Make every detail perfect and limit the number of details to perfect.” Jack Dorsey, co-founder of Twitter
Other Quotes From the Chat with Martin Melgoza:
- “one of the biggest things that really helped me is talk to people. I think this misconception of people stealing your idea or people doing this with your idea or being new to market is although valid is very difficult to start a company. It is very difficult to have an idea and get it out to market. Someone’s not just going to just take it off your hands and go after it. And that fear of someone stealing your idea you should almost put it to the side, be a little less cautious about it and go out and talk to as many people as you can”
- “it’s really all about continually moving forward”
- “you are going to make a lot of mistakes, you are going to learn a lot”
- “try to have some support system behind you that will definitely help you make sure you are on the right path and ways moving forward”
- “we are inviting change and love change. I think our product is something that was created because of change. Because we are trying to change the way people work, we are trying to change the way people sit and stand, we want people to be moving”
- “at the end of the day you are never going to be done refining your product or idea. So it’s getting a product out there that is as close to the final product as you can get but still you know that there is work to be done is very important because you get a lot of information behind that and validation – market validation, market proof and there is a lot of things that come with that.”
- “Is not about how you win, your winning could be ugly, it could be beautiful, or you could barely be winning but you are winning”
- “it’s all about moving forward. You are going to make a lot of mistakes, is not always going to be perfect but by continuing to move forward you are winning”
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