Brooke O. Erol is the Founder/President of two local San Diego businesses, YourBestLife and Purposeful Business. She works with leaders, founders, and C-level executives to create human-centered work environments like her co-authors in From Hierarchy to High Performance. Brook has international experience working with Fortune 500 companies as her clients. She is also an author of Create a Life You Love and she speaks internationally about the Future of Workplaces and Purpose Driven Leadership.
Entrepreneurial Role Models:
When business started difficulties overcame:
“for me was to think since I am offering a service, I don’t have products, I don’t have an inventory, I don’t need to have a lot of money in the beginning but now I know better that you have to have money set aside because you don’t know where the next money is coming from and you need a lot of money for the marketing that you have to do. Because nobody knows about you or your product or your business even if you have the best thing to offer to them”…[Listen for More]
Favourite Books:
Start With Why: How Great Leaders Inspire Everyone To Take Action Kindle Book by Simon SinekFavourite Quote:
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Quincy Adams
Recommended Online Resources:
- Fast Company is the world s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design
- Huffington Post News and Opinion – The destination for news, blogs and original content offering coverage of politics, entertainment, style, world news, technology and comedy
- Medium – where words matter. Medium deliver’s the best stories and ideas on the topics you care about most straight to your homepage, app, or inbox.
- Inc Magazine get advice, tools, and services that help your small business grow
- The Entrepreneur Way Podcast
Best Advice to Other Entrepreneurs:
“Take some time and planning especially if you are jumping from a job that gives you stability to being an entrepreneur. Take the time plan it especially the ones that I already mentioned. Why are you starting this business in the first place besides making a profit; who is your target market – define it as clearly as possible; how are you going to reach them and what kind of money do you need to do that? … find a really good mentor who you admire and who has been successful in your definition of success” …[Listen for More]
More About Brooke O. Erol:
Neil’s Quote at the Beginning:
“Your dreams today are answers to what you are to do, where you are to go and what you have to say in later days of your life.” Israelmore Ayivor
Other Quotes From the Chat with Brooke O. Erol:
- “even if you are never going to have to show it to anyone I still like the business plan, not the 50 page version but couple of pages version because it makes you start thinking why you started the business in the first place, what kind of marketing do you need, defining your target audience, your cash flow, what kind of money do you have set aside…”
- “having mentors and having more people around you who are risktakers who are entrepreneurs have helped me a great deal”
- “find mentor if you can especially in the same field if you can because then they will champion you and they will tell you all of the steps that you have to take to get there and they will recognise all the challenges”
- “make sure you hear your inner voice and just believe in yourself being confident with what you want to achieve and making sure that making mistakes are part of that process and not taking mistakes as personal…”
- “if we know what why is and why it motivates us it’s going to be much easier to face the challenges of being an entrepreneur”
- “once we treat people well and humanise the workplace it is possible to make more profit”
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