Malcolm Saunders‘ mission is to deeply connect people to their food, and is the author of the book Elixir Life: Modern Nutrition Meets Ancient Herbal Wisdom. He has worked in the field of food and nutrition for close to 20 years and is the Owner & Creative Visionary of The Light Cellar in Calgary, AB.
Entrepreneurial Role Models:
- Many and always changing entrepreneurs who are further down the path than Malcolm
- Seth Godin
When business started difficulties overcame:
“Finding out what I actually wanted to do. Like I had a sense, okay I want to be in the realm of food and nutrition…I knew that wasn’t my role to sit down one-on-one and consult with people about nutrition. And I didn’t have a clear picture of what I will be doing… so I think that is a big challenge, is not knowing and then also most people are afraid to start something that they are unsure of, and then afraid to change knowing that maybe they might be changing in future. And I would say go for it you have got to start with what you’ve got and it will change. And be open and okay with the change, and that’s a good thing, it will evolve into exactly what you want to be doing eventually”…[Listen for More]
Favourite Books:
Linchpin: Are You Indispensable? How to drive your career and create a remarkable future Book by Seth GodinFavourite Quote:
- “Be the change that you wish to see in the world.” – Mahatma Gandhi
- “You will get all you want in life if you help enough other people get what they want,” Zig Ziglar
Recommended Online Resources:
Bernadette Jiwa’s the Story of Telling – Brand strategy, brand naming and personal branding. Bring your ideas to life and make them matter to your audience
Best Advice to Other Entrepreneurs:
“Just do it, just start. We are often told that you have got to have a vision, you have got to have a plan, and it’s all detailed out, well I have what I call the three C’s conceive, commit, create… commitment is the catalyst, you are not going to create without that commitment. Make that commitment be it in time, money, energy to make it happen.” (4 Lines minimum – if less then need more quotes) …[Listen for More]
More About Malcolm Saunders:
Neil’s Quote at the Beginning:
“Money is like gasoline during a road trip. You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations.” Tim O’Reilly, founder, and CEO of O’Reilly Media
Other Quotes From the Chat with Malcolm Saunders:
- “if the end result ends up being far better than I could of imagined”
- “if you passionately pursue your purpose good things happen”
- “figure what your purpose is, light it up with your passion, figure out how to make a profit at it”
- “it’s going to take persistence so you had better have a passion for it”
- “be the artist, be creative, show up, do it”
- “I am paid in exact proportion to the value that I had to the world”
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