Kasim Aslam is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of “The 7 Critical Principles of Effective Digital Marketing.” Through Solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using a unique, proven and proprietary process: The Digital Business Builder. This experience fuels his presentations and has helped to make him a foremost authority on business growth and scale in the digital age.
Entrepreneurial Role Models:
Kasim’s friend and mentor Greg Smith
When business started difficulties overcame:
“the hardest thing to do was to learn how to bootstrap everything. I couldn’t borrow money, I had no ability to access credit. I was running with a laptop that didn’t have a battery, it had to be plugged in everywhere I went. When I went to client meetings I told everyone it was too hot in Arizona to carry a battery around but in truth I didn’t have one, I had lost it or broke it and I couldn’t afford a new one. And it was the hardest lesson to learn which is try to do everything on the cheap but it was also just the best lesson because it really contextualised my entrepreneurial experience…as entrepreneurs we need to get good at the game of money. You know debt is such a dangerous thing… the lack of financial resources was a really big issue but it ended up becoming kind of the most important lesson I have learned so far”…[Listen for More]
Favourite Books:
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Book by Stephen R. Covey
- Principles: Life and Work Book by Ray Dalio
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Book by Michael E. Gerber
- Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back Book by Jeff Hoffman and David Finkel
- Traction: Get a Grip on Your Business Book by Gino Wickman
Favourite Quote:
“Work is love made visible. And if you can’t work with love, but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of the people who work with joy” Kahlil Gibran
Recommended Online Resources:
- Digital Marketer – owned by Ryan Dias – Smart marketers predict the future, leveraging other people s marketing data and modeling the strategies of industry leaders and innovators You too can now be up to date with market data and see trends before they sweep the industry!
- Jon Loomer Digital – – Advanced Facebook marketing and advertising strategies for advanced Facebook marketers.
- Neil Patel – Advanced The Simple Process That Works To Turn Ice Cold Prospects Into Happy Customers w Automated Conversion Funnels Sequences
- Frank Kern – is the most sought after Direct Response internet marketing consultant and copywriter on the planet
- Dan Kennedy – Discover No B S Inner Circle to see where small businesses go to learn powerful, straightforward marketing strategies proven to get more leads and make more money
Best Advice to Other Entrepreneurs:
“start now and don’t stop. It is like having a baby you are never going to be ready, there’s never going to be enough money, there’s never going to be enough time – I promise you that’s true. Don’t do it, don’t burn your bridges, I think that’s dumb advice. You know anybody who says oh if you don’t quit your job you are not committed that’s bullshit. Start in an intelligent way, let yourself slow role it, be gentle on yourself, but start now. And I mean right now. If you are in the car pull over, if you are on the phone hang the phone up, if you are in the office put away whatever it is you are doing, and there is something you can do right now to start your business to move just one iota forward. And then don’t stop. And I don’t mean now I mean ever, just don’t stop ever because momentum is life and stagnation is death and I think that will always be true for businesses”…[Listen for More]
More About Kasim Aslam:
Neil’s Quote at the Beginning:
“To get the answers, you should ask the correct question!” Deyth Banger
Other Quotes From the Chat with Kasim Aslam:
- “I am a tragic workaholic. But I am unapologetic as well. I really love it, I love what I do, I love that I am good at it”
- “think about it before you go and lease that Tesla because you don’t know what’s going to happen in the next 12, 24, 36 months. And you might need to hire somebody that need six months extra training, you might have a client that you want to let go because they are not the right client, you might need to whether an economic storm or lose an important account or whatever. And so many of us borrow from tomorrow for today and I think it needs to be the reverse of that”
- “look before you leap is just crap. Entrepreneurialism is about solving problems and you can’t solve problems that don’t exist. So if you’re scared there is no amount of reading or preplanning or business planning that is going to abate that or honestly mitigate risk in my opinion”
- “unless your business is built around doing things custom don’t do anything custom… if you want a business that scales and you want to grow and you want to make 7, 8 and 9 figures you are not going to do that doing custom work…. You need to find something that you can templatize and then stick to that. And people are going to come to you with new opportunities… but the minute you do that you have taken your eye off the ball and you are now investing your time in something that does not scale or grow or re-purpose. If you really want to be an entrepreneur and you want a business that scales learn to productize your service or build out a product that you can scale but stay far far away from custom anything. I call it shiny object disease”
- “you just need to stay at it and don’t quit and grind”
- “everybody who has ever tried to find a shortcut at anything has ended up suffering for it. I’m not saying that shortcuts aren’t possible but I am saying that they will make you suffer”
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