Amanda Luton is the founder and owner of The Magnolia Marketing Group. With a background in Social Media Marketing, Retail Management and Merchandising, she brings almost 20 years of marketing experience to the table. Amanda has worked for Von Maur, Anthropologie, AmericasMart Atlanta, Children’s Healthcare of Atlanta, and TalentStream, and owned her own children’s boutique clothing line, Goat & Lulu, that she designed, created, and marketed. Amanda has her BA in Fashion Merchandising and Marketing from the University of Nebraska. She is married with three small children and two beagles, and lives in Metro Atlanta. Amanda began The Magnolia Marketing Group in 2016 after identifying a need for Social Media and Marketing outsourcing for small businesses. Being a small business owner herself, and married to a small business owner, she is aware of the demands on their schedules, and how marketing often-times falls by the wayside. The Magnolia Marketing Group allows for the small business owner to concentrate on the day-to day of their business and their own priorities, and works with the owner in a collaborative manner, to grow the business with creative and modern marketing ideas.
Entrepreneurial Role Models:
- Amanda’s Husband
- Jenna Kutcher
When business started difficulties overcame:
“When I first started my business I was a young mom and I had very small children and the kids were still at home. So really time management and kind of balancing that mom role and small business owner role was really challenging. I had to figure out when I was going to be able to work, if I was going to be able to work from home with small kids… so the biggest challenge for me or the biggest obstacle that I had to overcome was just figuring out was when I was going to work and what that was going to look like…” (4 Lines minimum) …[Listen for More]
Favourite Books:
Business Boutthisique: A Woman’s Guide for Making Money Doing What She Loves Book by Christy Wright and Dave RamseyFavourite Quote:
“Just do it scared” Christy Wright
Recommended Online Resources:
- Christy Wright – Business Boutique – A Facebook community of women on an adventure to make money doing what they love!
- Amy Porterfield – is a marketing strategist helping entrepreneurs build their business online
- Jenna Kutcher – How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits? Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you the productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!) With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way. What do you say? Are you in? Because we believe that work doesn’t have to feel like work.
Best Advice to Other Entrepreneurs:
“try not to get discouraged, learn as much as you can… immerse yourself in the industry that you are in as much as you can. Read books listen to podcasts, get involved, start networking even if it’s just going out to lunch or meeting your co-workers for happy hour or something. Talk to people, get involved in industry associations, just learn as much about the industry as you possibly can before you get started, before you get into it. There’s going to be things that you can learn along the way but the more you know ahead of time and the more prepared you can be I think the better off you will be for success in your industry… Just do it scared. Everybody’s afraid, everybody scared, everybody’s doubting themselves but you do it anyway”…[Listen for More]
More About Amanda Luton:
Neil’s Quote at the Beginning:
“To assume that I and I alone have all the answers is to eventually find myself entirely alone without any answers.” Craig D. Lounsbrough
Other Quotes From the Chat with Amanda Luton:
- “learn as much as you possibly can about the industry that you are going into”
- “figure out who your competitors are, learn about them, learn about influences in your industry. Just do as much research as is possible so when you get started you are not floundering”
- “just creating some boundaries for yourself otherwise I feel like you life can be taken over by your business and your to-do list. And there really is more to life than your business”
- “having that support system is really important especially when I’m feeling down or I feel like I’m not making a difference or I feel like I have not done anything, the things that I have done are not important. Having that support system to kind of build me back up , to re-motivate me, to re-energise has been really really important”
- “it doesn’t matter though that I’m scared to do those things I have to do them anyway”
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