Known as The Marketing Stylist™, Lisa N Alexander has worked as an art director, graphic designer and marketing consultant throughout her 20-year career. As a consultant, and now Creative Director of PrettyWork Creative LLC, she helps small business owners grow their businesses through strategic marketing and branding.
Entrepreneurial Role Models:
A woman in Houston
When business started difficulties overcame:
“I had to get out of my own head. And what I mean by that I limited myself a whole lot. I knew that I was supposed to lead, I knew that I was supposed to be an entrepreneur, I knew that business was my future and what I was designed to do but I had to get out of my head, I had to stop doubting myself, I had to conquer fear, I had to face some weaknesses that I had and I had to address those. And so a lot of it is personal development. So much of being an entrepreneur is you have to develop yourself and those areas where you are weak you have to strengthen… for me everything had to be perfect and I quickly had to get over that… so for me was this personal growth that really had to happen… your business will only grow as far as you are willing to do some work personally on yourself because you can hinder your growth, you can hinder your potential by not being willing to face your own stuff and deal with your own issues”…[Listen for More]
Favourite Books:
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Book by Ryan HolidayFavourite Quote:
“nothing gets wasted”
Recommended Online Resources:
- Google Drive – Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive
- Evernote – is the app that keeps your notes organized. Memos are synced so they’re accessible anywhere, and searchable so you always find what you need. Learn more!
Best Advice to Other Entrepreneurs:
“don’t be afraid to work on yourself because your business will grow to the extent that you are willing to work on yourself. So don’t be afraid to do the hard work, it pays off in so many different ways – in your personal life and also in your business. So don’t be afraid to do that work”…[Listen for More]
More About Lisa N Alexander:
Neil’s Quote at the Beginning:
“People try to make sense of things, and if they don’t know the answers, they make them up, because for some, a wrong answer is better than none.” Ann Aguirre
Other Quotes From the Chat with Lisa N Alexander:
- “You have to take risks. When you get those nudges or those ideas that seem just so far-fetched give some credence to those because you never know where they will lead you”
- “I built my career on 1. listening and then 2. always learning, and then always been willing to push the envelope and learn more and fail forward”
- “go to networking meetings, go and hang out with entrepreneur’s”
- “read, network and engage”
- “culture and brand are tied together”
- “single focus is very important”
- “if it’s viral then it sells itself. And that is what we all want, sales at the end of the day”
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