Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is CEO of ‘Nonfiction Authors Association’, a vibrant educational community for experienced and aspiring writers, and ‘Nonfiction Writers Conference’, an annual event conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I knew nothing about marketing. And that was a huge wake-up call to have a brick and mortar bookstore in a shopping mall that didn’t have a lot of street visibility. I will never forget the day I flipped on the open sign and I am standing there and it is like a cloudy rainy day and I thought well now what, how do I get people in the door? So, learning marketing under fire was a huge undertaking but it also ended up being one of the best things I have ever done because it turned out I really loved it. I have a knack for it and it led to a lot of what I’m doing today but it was definitely a huge hurdle I had to deal with”…[Listen for More]
Favourite Books:
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Book by Howard Schultz
- The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level Book by Gay Hendricks
Favourite Quote:
“Go confidently in the direction of your dreams! Live the life you’ve imagined. As you simplify your life, the laws of the universe will be simpler.” Henry David Thoreau
Recommended Online Resources:
- Evernote – is the app that keeps your notes organized Memos are synced so they’re accessible anywhere, and searchable so you always find what you need
- Dropbox – is a modern workspace designed to reduce busywork – so you can focus on the things that matter and put your creative energy to work
- Carbonite – Computer File Backup Software & Data Protection – Backup and Recovery Software from Carbonite allows you to easily protect your files, photos and more
Best Advice to Other Entrepreneurs:
“I think fear stops a lot of people. I think it either stops them from starting a business or doing something new in a business or narrowing down a niche. So I would say push through that fear and persevere. Don’t let a fear stop you from doing something that can potentially change your life or change the lives of your customers, your clients and your family. You know being successful doesn’t just impact you and your customers it impacts your family and the people you care about and you deserve that success. And you should allow yourself to pursue it with all of your heart.”…[Listen for More]
More About Stephanie Chandler:
- Nonfiction Authors Association
- Stephanie Chandler Enterprises, LLC
Neil’s Quote at the Beginning:
“People Ignore, People Hurt, People Confuse. But, Nature Talks, Nature Heals, Nature Answers.” Abdur-Rehman Qadeer
Other Quotes From the Chat with Stephanie Chandler:
- “I think it is important to follow your heart and pay attention to the cues”
- “I get to live my purpose by helping other people to live there’s”
- “building a business plan was huge for me it removes so much of my fear”
- “I read every book I could get my hands on”
- “the answers are there. If you are not a reader get on YouTube and watch videos, watch TED talks, learn at every opportunity because I do believe we can self-educate, you don’t need to go get a four-year degree in entrepreneurialism, you can teach yourself and learn from your peers how to do this successful”
- “I am so process driven so everything I do has a written process. That also helps when you have turnover if somebody leaves because they have taken a job or they have decided to take a different path. Then we have all the steps documented so that the next person coming on takeover and the steps”
- “you really can’t have a business without marketing. You have to learn how to get in front of your customers, how to identify who they are”
- “I have been a member of a mastermind group in one form or another for over a decade…especially when you are a solo entrepreneur and you don’t really have people to bounce your ideas off of. If you have a trusted mastermind group of fellow peers who are doing similar things and you can say I have this idea what do you think and you can flush it out with them I think that is so essential. No question my business has grown exponentially because I have been able to talk to my ideas of people that I respected and admire and we have inspired each other. So go and build your tribe, build your trusty group of advisers and seek out the information because the answers are always out there”
- “I am a huge believer in niches. The narrower you go the more successful you can potentially be”
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