068: Up Your Game by Focusing on Customer Success Instead of Customer Satisfaction with Everette Taylor Founder & CEO of Millisense

The one thing that gives me the most joy in what I do, is making customers successful. There is a thing called customer success, and a lot of people they instil customer service. And I think customer service is just doing what you have to do, customer success is making sure that your customers are as happy or users are as happy and as satisfied and successful as they want to be.

#00:01:00-3# Neil : Hello, its Neil Ball here, thank you so much for joining me today on the entrepreneur way. The entrepreneur way is about the entrepreneur’s journey, the vision, the mind-set, the commitment, the sacrifice, failures and successes. I am so excited to bring you our special guest today, Everette Taylor. But before I introduce you to him, I have a quote for you. Sonny Liston said, ‘a newspaper man asked dumb questions, they look up at the sun and ask if it is shining?’ The entrepreneur way asks the questions, so we all get the insight, inspiration and ideas, to apply in our businesses. Everette, welcome to the show, are you ready to share your version of the entrepreneur way with us?

#00:01:46-7# Everette Taylor Founder & CEO of Millisense : Yes.

#00:01:46-8# Neil : Fantastic, thank you for coming on the show Everette. Everette Taylor is founder and ceo of Miliscents and he is leading marketing for the new projects at Microsoft. Everette has maintained a strong track record of helping companies grow through creative data driven marketing. Previously he served as cmo of the popular ecommerce company, Stickermule. And he co-founded the tech company Growth Hackers. Everette, can you provide us with some more insight in to your business and personal life, to allow us to get to know more about what you do and who you are?

#00:02:26-1# Everette Taylor Founder & CEO of Millisense : Yeh absolutely, my name is Everette Taylor, I am currently ceo of Miliscents, which I also founded, its a marketing firm where we help companies grow, that’s our specialty. We work with a lot of early traction start-ups, mid-size companies and even enterprise companies looking to instil some growth, in their company strategy. And that’s really what we focus on, is growing companies through digital marketing tactics, I also do growth and marketing strategy, with Microsoft, for some new projects that they are working on. I have also co-founded, a website called growth hackers, that I probably will mention later in the show which focuses on data driven analytical marketing. Yeh, I have worked as an exec at different start-ups, VP Marketing, CMO, Stickermule, you know my career has really been focused around you know helping start-ups grow and getting the most traction that I can. And on a personal level, you know I try to make sure that my life is not totally consumed by tech, and that’s one of the reasons why live in sunny Los Angeles, California, in San Francisco. I do enjoy the fact that I love a life of culture outside of tech, whether its movies, music, art, sport. Those are the things that really drive me in what I enjoy doing in my off time.

#00:04:05-1# Neil : So what is it you enjoy most about what you do?

#0 #00:04:09-0# Everette Taylor Founder & CEO of Millisense : What do I enjoy most about what I do? Making people happy. The one thing that gives me the most joy in what I do, is making customers successful. There is a thing called customer success and a lot of people they instil customer service, and I think customer service is just doing what you have to do. Customer success is making sure that your customers are as happy or users are as happy and as satisfied and as successful as they want to be. And there is something that optimising people for happiness, and getting them to appoint where they are completely satisfied is what I enjoy most and what I do.

#00:04:50-7# Neil : I love that phrase, optimising people for happiness, I have heard of optimising a website or something, but optimising people for happiness, how do you do that?

#00:05:01-9# Everette Taylor Founder & CEO of Millisense : Yeh and you know you talk about optimising a website, that is part of it right? if someone is having a great experience on your website and your skilled and conversion rate optimisation, for instance, what I was seeing more of a Stickermule, we made sure that the flow of our website was so easy to use that you could literally make an order under 60 seconds. And that’s making the experience easy, friction-less, and very easy to understand for your users, one of the things that we did when I was there was that we have a lot of customers from overseas and one of the things that weren’t making them happy, was the fact that they could not understand the measurements, the unit of measurements over in the US. And so we changed that so once we came on to our site, from whatever country they were coming from. They would see the unit of measurement for their country, and so those are the type of things that you do to make someone happy, you know if they have any issues with your product or anything, your software, you know making sure that you go above and beyond to helping fix that. I remember at Kwaleroof when I was running marketing there, we would actually talk to customers, and get ideas for new features. And if they were to value customers, we would build our features for them. You know its about going the extra mile.

#00:06:35-8# Neil : Yeh and how do you keep track of whether people are happy on a website, in terms of this because obviously you have to be able to measure this somehow, don’t you presumably?

#00:06:47-2# Everette Taylor Founder & CEO of Millisense : Right right, and so for websites, this is a little bit bias too, I used to run marketing for a company called Kwaleroof which is a little serving tool that you can put on your website that pops up on your website, and its non-intrusive and it allows you to take what we call net promoter scores and net promoter scores, I am not sure if you are familiar with it?

#00:07:11-7# Neil : I have read the book yeh.

#00:07:11-7# Everette Taylor Founder & CEO of Millisense : Yeh, its basically how unhappy would you be if this product did not exist? on a scale of 1-10? and being able to give that type of score from the people that are using your website, and using your product, is highly, highly valuable, and also making sure that you are doing the qualitative research as well. You know when your sales team is working with customers or you are interacting with customers, make sure that you are getting that qualitative feedback from them, really going the extra mile and asking them you know, ‘are you happy? Is there anything else we can do?’ so there is a mix of quantitative, through surveying, through looking at analytics, you know are people dropping off this page? Are people unsubscribing? and also the qualitative data by actually communicating with your customers and users is a way to kind of figure out the happiness of your users.

#00:08:14-7# Neil : Yeh so the MPS score is actually based around the ultimate question book isn’t it? or the ultimate question too.

#00:08:22-0# Everette Taylor Founder & CEO of Millisense : Right.

#00:08:22-0# Neil : So what is it that drives you Everette?

#00:08:27-4# Everette Taylor Founder & CEO of Millisense : Thats a good question. So, don’t get offended by this but nothing drives me. Nothing drives me, you know for the longest time I thought that helping my family getting out of a bad financial situation, living good, all these things were the things that drove me. You know because I came from such a poor background and things like that, and its interesting that when you do find a level of success, and you realise that you are still as hungry and you are still as motivated as ever. And what I came to realise is that I am literally just wired that way. I could create a billion dollar company tomorrow, and then be just as hungry as I am now would be just as hungry as I was five years ago. I am literally just wired that way. I can’t explain it, I am just so motivated, ambitious every day that I wake up, I only give a 110%

#00:09:35-7# Neil : Is that because you get a thrill out of getting it right and being successful and creating something? Would you say that’s the reason?

#00:09:44-8# 2 Everette Taylor Founder & CEO of Millisense : I enjoy that aspect of it, you know but it does not really motivate me. Its enjoyful – you know success is enjoyful to anyone. But I would not say that that feeling necessarily motivates me to do what I do.

#00:10:03-4# Neil : Yeh I was just trying to figure out why you have not got something that drives you, if its not that, then I just wondered if it was the buzz out of, you know its almost like the buzz out of doing the deal or the buzz out of winning something, you know that kind of thing.

#00:10:16-6# Everette Taylor Founder & CEO of Millisense : You know, what’s so crazy is that when I give that feeling of winning, its such a temporary feeling for me. When I win, first of all, I am my biggest critic, so when I win or I do something successfully, if everyone else is celebrating it, I am like, ‘I could have done that a little bit better.’ You know, I am my biggest critic, so I don’t take the time to really bask in my success. I am always thinking about how I can do something better or leverage that success to do more.

#00:10:54-6# Neil : And how do you relax when you are not working in your business?

#00:11:00-0# Everette Taylor Founder & CEO of Millisense : Oh I love my favourite part of the day, is when I eat. I love eating, because when I go and eat, I turn my phone off, I block out the world, and even if it is just for 30 minutes, I will sit there with my chicken burrito or whatever I am eating that day, and I just relax, and read or do whatever is relaxing to me, put some music on, those are the times throughout my day that I really, really enjoy. Then outside of that, I guess that I really love culture, and that includes going to sporting events, going to comedy shows, going to movies and theatres, museums travelling. One of the things I do whenever I travel somewhere for business, I make sure in my contract, you know if I am going to speak there in business meetings or whatever, that I have time to explore and enjoy wherever I am at. I really enjoy exploring new cities, new things.

#00:12:04-0# Neil : Do you have any entrepreneurial role models?

#00:12:16-1# Everette Taylor Founder & CEO of Millisense : Entrepreneurial role models? I really look up to Laura Wheatman-Powers over Occult 240. I actually volunteer with Occult 240’s organisation that helps out black and Latino founders and entrepreneurs achieve their dreams and also help you know minorities get placed in jobs in the tech world which you know diversity is sorely lacking, and she is amazing, she has her undergraduate degree from Harvard, she got her law degree from Stanford and an MBA from Stanford. She just kicks ass and I really, really look up to her and I love the fact that instead of using her intelligence to get her a big corporate job, which she could get, you know she is intelligent, she can make a lot of money, she has sacrificed to do something that she is passionate about and that she loves. And I think that every entrepreneur should try to fit that mould instead of chasing financial wealth to do something that is really fulfilling to you and really makes you happy. And then outside of her, I really really respect Morgan Brown, who has, he has had his own marketing firm but he is the guy who has taught me a lot of what I know about marketing, he is currently chief operating officer over at … which is a successful start-up and he is just awesome, his understanding of marketing people, the psychology behind marketing is so inspiring. And then the last person I would have to say is Mark Zuckerberg.

#00:13:57-9# Everette Taylor Founder & CEO of Millisense : And I say that because he is the person who inspired me to get in to tech, we come from completely different backgrounds but when I was in high school and I was seeing the rise of Facebook, I said, ‘hey this 20 year old kid is doing this. If he can do it, then I can do it.’ And so I have really been inspired by the way he has built his company and how he runs his company.

#00:14:26-1# Neil : Pretty amazing really. Everette can we talk about the time before you were an entrepreneur? What difficulties did you have to overcome when you started your business?

#00:14:40-5# Everette Taylor Founder & CEO of Millisense : So, this is interesting because my first business was a piece of cake, my first business, I was 19 years old, and I just wanted, I wanted to solve a problem for myself which is usually the wrong way to go as an entrepreneur, because a lot of times if you tried to solve a problem for yourself which you end up realising is that, that’s not a problem for a lot of people and even though you love the product, its not a scalable product that a lot of people want. But luckily for me, it was, I was 19 and I was very frustrated with the fact that I wanted to party, and go to bars and things like that and I couldn’t because I was I was 21. And so, what I did was I just went out there and started to do my research and find places like warehouses, restaurants where I could host events that were 18 and up, they were basically parties, concerts where we would go to cities where there was a culture, you know a bar culture of a 21 and up culture, where you have this huge group of people between 18 and 20 that saw themselves as adults and wanted to have a good time that had nowhere to go. And so I started that company with relative ease and it was so easy for me I understood the market, I really did not have any trouble and the good thing about that was I had people surrounded by me, that were passionate about what I was doing. And so I had a really easy time with my first company.

#00:16:20-6# Neil : Mmm hmm. But you were effectively the customer though, weren’t you? by the sounds of that? But what you wanted was what everyone else wanted at your age?

#00:16:29-4# Everette Taylor Founder & CEO of Millisense : Yeh and they made it really easy and it was really laid back, and it was something that was fun. And that was such an easy job, an easy company to build for me. It got harder the lessons I learned, were actually more so later. When as an entrepreneur, you kind of get on a high when your company is successful, but what you don’t really realise is that you have to be ever-evolving. And you have to be paying close attention to how the world is changing around you, and how people are changing, and what I did not realise was that the world around me was changing, and technology was changing, and that pretty much almost put me out of business. You know, I sold the company, but it almost put me out of business, and that was a lesson that I learned. The lesson that I, as far as starting a company, that I learned the most was my second company which is Miliscents which I am CEO of today. And that company was completely different because this was something that was very serious, you are working with companies, this is people’s livelihood. This is not just a party for them, this is not just a good time for them, this is their life. You are helping them build companies that are their dreams, that this is their blood, sweat and tears. And so it completely changes things. And when started Miliscents, I was older and I think I was a little bit more full of myself, and I thought I could do this by myself, and it was disastrous in the beginning.

#00:18:24-5# Everette Taylor Founder & CEO of Millisense : I tried to build Miliscents while juggling another job, while only getting another couple of hours sleep a night, without having any support system or anybody helping me. And it led me down a spiral of depression, it led me down a spiral of unsatisfactory work, a lot of my first initial clients because I was juggling so much, weren’t satisfied with the work that I was doing. And I had to learn very quickly that you can’t do this on your own, and I had to understand the importance of delegation. I had to understand the importance of building the right team and culture around you. And when I figured that out, the company took off.

#00:19:11-3# Neil : And did you have any doubts that delayed you starting your business?

#0 #00:19:15-6# Everette Taylor Founder & CEO of Millisense : Yes. So I was leading marketing for a software company at the time, and I was getting all these requests to be a consultant. And at the time, I was not getting paid as much as I thought I should be getting paid for the work that I was doing. So I started taking some consulting on the side, and I realised that ‘hey this is really profitable’ that I needed to start a company, and I came up to my ceo at the time and I was really honest with him about what I wanted to do and I said ‘hey you know, this would not affect my work here.’ You know, this would be all after hours, and he basically told me ‘no, that I could not do it.’ and I could not work there without you know while I did that. And for a while, it made me pause on what I was doing and then I really realised that hey at the end of the day, if this does not affect what I am doing and if I could still effectively manage my job which I was doing a great job growing the company and marketing the company. Then I should be able to do what I want to during my off time and if during my off time I want to work at McDonalds, if I want to party or whatever it is, I should be able to do that if I want to build a company in my off-time, then that’s what I want to do and that’s what I did and so for a while I was very hesitant about pursuing that company just because of the reaction I got from the CEO that I was currently working for. But you know, I got past that and went for it.

#00:20:55-7# Neil : Mmm hmm, I take it that was probably of what a conflict of interest would it be?

#00:21:00-2# Everette Taylor Founder & CEO of Millisense : It was not a conflict of interest,

#00:21:01-4# Neil : Oh was it not? oh right so it was something slightly different.

#00:21Everette Taylor Founder & CEO of Millisense : It was not a conflict of interest, or you know, a competing businesses or anything like that. And actually I was driving my customers to use the software that the company that I was running marketing for. You know I drove business for them, so it actually only helped them but it was not competing or conflicting at all.

#00:21:28-7# Neil : What mistakes did you make that slowed your journey?

#00:21:33-2# Everette Taylor Founder & CEO of Millisense : Something that slowed, I think not having resources around me, you know I am from Richmond, Virginia and then I went to school at Virginia Tech at Blacksburg Virginia, which is a small college town. And I did not really have tech entrepreneurs or business entrepreneurs outside of like small restaurants and things like that around me, and so not having those resources or those people that I could have really looked towards that could help and guide me, really slowed me down. And I talked about this in an article before, I did not really have any mentors you know during my early entrepreneurial journey. I did not have anyone that I could talk to or reach out to, and that really hurts. And that’s why, now when I have reached the level of success that I have now, that I make sure that I take time to speak to young people, and you know aspiring entrepreneurs. Because I know how important that is to have those resources and that mentorship, and that’s something that I did not have and it really slowed my process. You know I did not know how to do taxes, I did not know how to do payroll or you know do a lot of things that’s needed for to build a company. And it ws rough, it was rough for a long time.

#00:23:03-6# Neil : Yeh and what are some of the things that you did before you started your business that would be helpful tips to some of the listeners who have not yet taken the first step on the entrepreneur way?

#00:23:12-4# Everette Taylor Founder & CEO of Millisense : Really making sure that you master your craft. Really take the time, oh not master but really get out what you want to do, if you want to become an entrepreneur, then you need to understand a lot of the aspects of accounting, you need to understand the aspects of marketing. Managing a team, and there is so much content and so many things that you can learn on the web, when it comes to all these different things, analytics like goal analytics, all these different things that you need to learn. As an entrepreneur, these things are readily available on the web that you can learn. Its just all about taking the time out of your day, to learn these things. And a lot of people they want to be successful but they do not take the time to really improve themselves. And so relentless self-improvement is the thing I think helps entrepreneurs the most constantly wanting to get better.

#00:24:16-5# Neil : Can we just talk about the entrepreneurial journey a little bit now? Do you think culture is important from the beginning in a business?

#00:24:22-9# Everette Taylor Founder & CEO of Millisense : Oh absolutely. Absolutely, culture is extremely important because at the end of the day, the people that work for you, you do not want them to feel like it is a job. And you want them to feel passionate about what they are doing. You do not want people who are in it just for the money, or are unhappy with what they are doing. Because at the end of the day, if they are you get a worse product. You know whether its a service, whether its software, whatever it is, you are going to get a worst product if people are not happy where they are working. And are not satisfied with the culture. And its just leads to tension, it leads to negative vibes; it just leads to lack of company success especially within a smaller company. You know that really breathes a lot of negativity, if you do not have the right culture and the one thing I learned right away was that building that right culture, immediately was so important because the people that work for me, gave me their heart and their soul and their everything.

#00:25:42-3# Neil : And how do you make sure that the people that work for you are happy?

#00:25:46-8# Everette Taylor Founder & CEO of Millisense : Well first of all being sure that they are compensated well, you know a lot of companies they try to cut corners as much as they can, to pay people the least they can. And I disagree with that, you know if you have a budget, to pay somebody say $50k then if they are good and they are great, why not pay them $50k? Why are you trying to talk them down to $30 or $35k? If you have the budget, go for it. And I know that goes against conventional wisdom, but the thing is if you compensate people well, they are more happier. And they are more willing to stick around longer. Because that turn of employees isn’t actually costing you more than that $10k and so making sure that you compensate people well, and make sure that they are really happy about the conditions that they are working in. You know when I employ people, I ask them, ‘what do you need from us? what will make you happy? you know, for instance say someone has a kid and they get out of school at 3 o’clock. You know, hey can I come in early at 7am, you know two hours early, so I can get off at 3? You know those are the type of things that you try to cater to the employees that work with you, and making sure that you understand that they have an open line of communication, and that things are very transparent. And that you are not going to bullshit each other, and you do not have to be best friends with the employees that you have but you need to have a positive relationship with them.

#00:27:36-0# Neil : Knowing what you know now, is there anything that if you had known it when you started out would have helped you to shortcut the learning curve?

#00:27:48-4# Everette Taylor Founder & CEO of Millisense : Yeh, asking for help. Not being stubborn and trying to do everything on my own, and figure things out on my own, I am a big fan of self-learning. But at the end of the day, you can’t self-learn to your own detriment. When you have resources and people that you can reach out to, and there are a lot of people that I could have reached out to in the beginning that I did not. That had more expertise, that had more experience, and I wish I did before.

#00:28:22-4# Neil : And how much does gut feeling influence your decisions in your business?

#00:28:28-5# Everette Taylor Founder & CEO of Millisense : Oh they are huge, but I have gotton smarter and I make sure that those gut feelings can also be backed by data.

#00:28:37-6# Neil : You said in your bio that you were involved with growth hackers at some point, and can you tell us a little bit more about that?

#00:28:47-1# Everette Taylor Founder & CEO of Millisense : Yes so at the time, I was running marketing for a company called Kwaleroof where Shaun Ellis, not sure if you are familiar with him? he is a renowned entrepreneur, marketer, within the tech space and you know it really came up as an idea to build a community, and drive business to our core of product which was Kwaleroof. And when we started it, it was never meant to be what it is today. We never saw it as being what it was, and you know when I got the project and I led marketing on, it was kind of like ‘hey you know this is ok. But this is not really a big deal, but the community was really built around trying to provide content and build a community for our product Kwaleroof and just build more business around it. It was not meant to be its own separate company, which it is today.

#00:29:51-7# Neil : Yeh obviously its a great name isn’t it? and its something that a lot of people, you hear a lot of people talk about growth hacking as a concept. Presumably that name was around before you created the website was it?

#00:30:03-1# Everette Taylor Founder & CEO of Millisense : Yeh yeh, the founder Shaun Ellis, who I started the company with, he was the guy who coined the term growth hacking.

#00:30:18-6# Neil : Oh so when people talk about it now, it literally is from that coined phrase that you have created there, yeh?

#00:30:25-6# Everette Taylor Founder & CEO of Millisense : Oh well he created, he is the one who created it? and when he created it, he snatched up those websites like growth hackers, and growth hacking and stuff like that and so yeh, he is the one who coined the term, he is famous for coining the term and this grew until this huge thing, I was watching … talk about a few years ago growth hacking had just come around, you had no one calling themselves a growth hacker and now you go on linked in and there are hundreds and hundreds of people calling themselves growth hackers. It has definitely spread as a catchy buzz word.

#00:31:06-6# Neil : Oh yeh it is definitely the case, I come across quite a few people who are doing that. So are you still involved with growth hackers now?

#00:31:13-8# Everette Taylor Founder & CEO of Millisense : Oh no no no no no. You know I started it, but now I am focused on my other ventures and things like that. You know I still have a good relationship with members of the team and things like that but I am on to doing other things, I love growth hackers, I think it is a great site, I love the software that was started during my time there and its finally coming to beta and being released to the public. But yeh its not something that I am entirely passionate about, and I just want to be able to work on things that I am passionate about at this point in my career.

#00:31:55-1# Neil : Ok thank you. What advice would you give to other business owners that may be struggling in business right now?

#00:32:06-5# #GUEST 2# Take a deep breath, and make sure that you are actually still enjoying life, because there is nothing worse than struggling as an entrepreneur and then your personal life being terrible as well. Make sure that you are still doing what you need to do to make sure that you are personally happy. Because at the end of the day, businesses come and go, but your mental and emotional health is still what’s most important at the end of the day and your happiness is what is most important at the end of the day. But to the ones that are struggling also when I say that there’s always a way, there’s always a way and you even at your bleakest moments, you can find a way whether its reaching out to people, whether its you know putting in more extra time, whether its strategizing over and over and over again. There is always a way, there is always something that you can do, so don’t get discouraged and really try to seek our help as much as you can. One of the things that I see a lot of entrepreneurs doing this struggle as they take on a burden that is too large for them, and whatever you can do, make sure that you are reaching out to people and also if you trying to solve a problem, there’s been so many entrepreneurs and probably someone who has the same issue as you, so make sure that you do diligence of looking online and checking out content and checking out people that may have made the same mistakes as you, or struggled with the same things you are doing, you know something like growth hackers is a good resource to have.

#00:33:59-3# Neil : Life is made of constant change, whether we like it or not, and many people say the only constant in life is change. Everette, how do you try to keep up with change?

#00:34:17-5# Everette Taylor Founder & CEO of Millisense : Oh there’s a lot of different types of change, I think from a professional standpoint, I make sure that I am constantly getting better at my craft, and that means you know whether its taking you to me courses or reading certain blogs, or trying to improve the skills that I already have and learning new things. I am constantly trying to adapt, you know as a marketer, things are changing, you know more and more engineers are getting marketing jobs, marketing is becoming much more of a technical skill, so I am constantly trying to become more technical and get better at what I do and on a personal level as far as change is, I just embrace it, I just embrace it and I know that things are not always going to stay the same, and I just try to look on the good side of everything that comes in to my life and try to make the best of it that I can, even the negative things.

#00:35:18-9# Neil : What is your favourite book on entrepreneurialism, business, personal development, leadership or motivation? and can you tell us why you have chosen it?

#00:35:28-2# Everette Taylor Founder & CEO of Millisense : I think my favourite book is Hooked by Nire Yow, featuring Ryan Hoover, I love that book because it really gets to the core, of understanding people as an entrepreneur. The psychological process, and what goes in to creating, getting a customer or creating valued customers, I think that is something that a lot of people do not think of, is the psychology behind this and this book Hooked, does a great job in really exploring that phenomenon.

#00:36:07-4# Neil : Everyone, when you have a busy life, listening to audio books is a great way to expand your knowledge in the time when you may be doing other things, such as driving or when you are at the gym. We have a special offer for you of a free audio book of your choosing, to choose your free audio book, go to www.freeaudiobookoffer.com. As long as you have not already signed up, then you will qualify. Everette, what I would like to do now with you is speculate about the future a little bit.

#00:36:37-5# Everette Taylor Founder & CEO of Millisense : Ok.

#00:36:37-5# Neil : What one thing would you do with your business if you knew that you could not fail?

#00:36:44-3# Everette Taylor Founder & CEO of Millisense : I would definitely try to scale software, marketing software to go create a SAS business, Software as a service business with a – its something that I have definitely been exploring, and I am really excited about the possibilities of being able to help people with marketing tools. At the end of the day, when you are a marketing firm, you are only going to call clients for so long, right? but software is something that people can use for the long term and so that is something that if I could do it, and knew that I would be successful at it, I would definitely put out in to the world and I already start to generate some ideas, but that’s the dream for Miliscents.

#00:37:29-7# Neil : And what skill if you were excellent at it would help you the most to double your business?

#00:37:36-6# Everette Taylor Founder & CEO of Millisense : What skill to double my business? Probably programming, coding, you know being able to do things a little bit faster, being able to code better and things like that, and implement things a lot faster and ideas faster. And also to build out some of the software ideas that I have in my head.

#00:38:01-8# Neil : In five years from now, if a well-known business publication was publishing an article on your business after talking to your customers and suppliers, what would you like it to say?

#00:38:14-6# Everette Taylor Founder & CEO of Millisense : We’re happy. We are 110% happy. I want to make people happy, I want to make sure people are as successful as they can possibly be, and that’s what really drives me as a person and so I would hope that they say that they are happy and they are completely satisfied.

#00:38:37-7# Neil : We are now at the part of the show where you share three golden nuggets with us, Everette, what is your favourite quote and how have you applied it?

#00:38:50-9# Everette Taylor Founder & CEO of Millisense : My favourite quote is that our deepest fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure. And I think for a lot of us and how I apply this in my life, a lot of us we have these big dreams, we have these ideas, we want to do all these things in our lives but we don’t go for it. And I think a lot of us know how much potential we have, and we are scared to fail, and I think you can not have that mentality when you are trying to be successful in life, you have to be motivated and just take a leap and put yourself out there. Especially if you know you have talent.

#00:39:45-1# Neil : Do you have any favourite online resources that you could share with us?

#00:39:48-2# Everette Taylor Founder & CEO of Millisense : Yeh absolutely, growthhackers.com. Growthhackers.com is my favourite resource, I know that is a little bit bias but growth hackers is just a great site, for anybody who is an entrepreneur especially with the digital space becoming more and more important to understand how to market, how to develop product and how to be an entrepreneur within the digital world.

#00:40:11-3# Neil : And what is your best advice to other entrepreneurs?

#00:40:17-2# Everette Taylor Founder & CEO of Millisense : My best advice is to remember that your personal happiness is what matters most, at the end of the day and that there is a life outside of your work that you can’t get totally consumed by your company or your business. You know make sure its enough to get your family, you know the people that you love, the people that love you don’t block all those people out or isolate yourself. Make sure that you are living a life outside of your work.

#00:40:57-6# Neil : Everyone, if you did not manage to get a note of Everette’s favourite resource, or his favourite books, then you can find the links on Everette’s show notes page, just go to theentrepreneurway.com and search for Everette or Everette Taylor in the search box. Everette, is there anything else that you would like to add about your business?

#00:41:13-3# Everette Taylor Founder & CEO of Millisense : Check us out, Milliscents.com its we do our best to make sure that you are completely satisfied, we do our best to make sure that rigging the best results for you, and yeh, you know the results speak for itself so check us out.

#00:41:37-8# Neil : Everette, its been an honour having you on the show, you really have given us some great insight in to the entrepreneur mind and the entrepreneur spirit, and what it takes to be successful, so thank you very much for sharing your wisdom with us.

#00:41:52-6# Everette Taylor Founder & CEO of Millisense : Yeh no problem.

#00:41:54-4# Neil : Thank you.