062: Figure Out What You Are Passionate About with Caren Glasser ‘The Digital Diva’ Founder of The Spark It Network

Well I think the most important thing is to know your market, your avatar. You don’t want to go out at least in my opinion and say, ‘I supply x to everybody.’ I don’t think that there is any business out there that does everything for everyone. And so you need to know your market, you need to know who your ideal client is, and then the idea market niche that you are going to fill. And that means what do they look like, how old are they? How much money do they make? and when you get really, really clear on that, and it like a broken record because people said this to me over and over again, and I just did not get it. But when you get really, really clear, on who your target audience is, it becomes very, very clear what you are supposed to do next. It just, it reveals itself.

#00:01:21-5# Neil :   Hello, its Neil Ball here, thank you so much for joining me today on the entrepreneur way, the entrepreneur way is about the entrepreneur’s journey, the vision, the mind-set, the commitment, the sacrifice, failures and successes. I am so excited to bring you our special guest today, Caron Glasser. But before I introduce you to her, I have a quote for you, Sam Donaldson said, ‘the questions don’t do the damage, only the answers do.’ The entrepreneur way asks the questions, so we all get the insight, inspiration, and ideas, to apply in our businesses. Caron, welcome to the show, are you ready to share your version of the entrepreneur way with us?

#00:02:05-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Absolutely, I can’t wait.

#00:02:09-6# Neil :   Thank you for coming on the show Caron.

#00:02:11-7# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   My pleasure.

#00:02:11-Neil :  Caron Glasser is a connector. In the early 90’s as a children’s rock and roll singer she travelled the United States culminating with a concert at Carnegie Hall. She also owned a creative arts company that provided programming for the public and private school sector in Los Angeles, California. Today she focuses on helping business owners create an online digital foot print. Caron, can you provide us with some more insight in to your business and personal life to allow us to get to know more about what you do and who you are?

#00:02:51-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Absolutely, I am kind of known as the digital diva, and I live in the digital world. So the playground that I play in, has to do with digital, and that means that I have a collaborative blogging site, and on that collaborative blogging site, we house podcasts and web TV shows, and we show people how to create digital assets so that they can be found. And I just love doing that, I have a couple of web tv shows, I have a podcast, you know I have a publishing house. I have a mobile app company, you name it, I have my fingers in it and its just a lot of fun to be able to see the lightbulb go on, when I work with people.

#00:03:31-2# Neil :   And how do you make money out of what you do?

#00:03:36-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well through my membership sites, my collaborative blogging site is a membership site, so I get paid on a monthly basis, a subscription fee, so to speak from the people who have their channels, housed in my network. I also have programmes and services that I provide, I really like working with people one-on-one. I find that I do my best work that way and that I get paid for that as well.

#00:04:02-2# Neil :   So what’s that? That’s like coaching is it? is that what you mean by that?

#00:04:05-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   You know what? I don’t really call myself a coach, I call myself a teacher. I am an educator. I help people learn how to do certain skill sets.

#00:04:14-4# Neil :   How would you differentiate between a coach and a teacher?

#00:04:18-5# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Because I think the big differentiation for me is that I am teaching them skills and holding their hand and helping them do it, where I think that a coach will give people the tools, and they might come back the following week to let the coach know how they did and what they did. I literally hold their hand and do it with them, because technology can be very, very complicated, if you want to make it complicated. So I help people take the complication out of it, and what do you enjoy most about what you do? I would say the thing that I enjoy most is when the lightbulb goes off and I can almost see it over somebody’s head when I teach them a skill when they will literally say to me, ‘oh my gosh, I can do that.’ And for me, that is the end game, I just love saying that, that makes it all worthwhile.

#00:05:10-9# Neil :   So could you give an example of that kind of thing happening?

#00:05:14-5# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Oh sure absolutely. So There’s a lot of great tools and things that are going on, in the online world and when I show people that they can use some of the new video platforms that are out there, let say periscope or merecat or What’sapp or snapchat. Where they can literally create video on the run, without having any knowledge or skill, other than being able to push a button and talk in to their cell-phone camera, and they created content and when they realise that they have done that and now they can use that for a product that maybe they want to sell or maybe informational things about their products and services that they can put up on YouTube, so when that light bulb goes off, that this is really not hard, this is really quite simple. And then they say, ‘I can do this.’ That’s exciting.

#0 #00:06:08-4# Neil :   And what is it that drives you?

#00:06:08-4# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   What drives me is to show up in service, so I just want to help people and at the end of the day if I did not have to ask for money, I probably would not. I would probably give it all away, but I know that’s not a good business model. So if I am totally honest about it, it would be really nice not having to worry about finances and just help people and to be of service, and that really is what drives me. And what gets me up in the morning, ‘who can I help today?’

#00:06:41-0# Neil :   And how do you relax when you are not working in your business?

#00:06:44-0# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Oh you are making the assumption that I am not working in my business, all the time Neil, I am always thinking about my business, but when I do so called relax, I needle point, I do things that I can focus on that takes my mind out of my business, because its very hard for me to relax and take my mind out of my business. I was not kidding, I think about it 24 hours a day. So I have to do things that make me focus, so I will read a book, I will needle-point, I will take a walk with my dogs. You know that kind of thing.

#00:07:18-4# Neil :   And do you have any entrepreneurial role models?

#00:07:18-4# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I do, I really like Tim Ferris. I like the whole four-hour work week premise. I really like Perry Marshall and the 80/20 book that he wrote. That’s in the public arena and in the more local arena the people that I look up to are people like Cathy Stover who I believe is one of the best social media strategists out there. Tim Alveda who is a funnel specialist, Creating your funnels online. Casey Eberhart, who I think you know. He’s the networking pro and really good friend of mine, and you know they have all seen good times and bad times, and they know where they are coming from, and they are able to impart that knowledge with me reading their information, listening to their podcast, watching their shows.

#00:08:08-1# Neil :   Caron, can we just talk about the time before you were an entrepreneur?

#00:08:12-0# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well I have actually a very interesting story. I am a retired clergy woman of the Jewish faith. I am a canter, so I sing by profession, and I was with the congregation for 20 years. And it was very rewarding and again another 24 hour day 7 day a week job, there seems to be a pattern with me, a theme with me, but I really, really enjoyed what I was doing because again, all I did was being of service to my congregation. But it was a totally different mind-set as I said earlier, if I did not have to ask for money I would not. When you are working at a 9-5 job or 24-hour day job where you are making a salary, that money is not really at the forefront, you are going to get paid no matter what. That’s a big difference, so that was a mind shift for me and a very big mind-set that I had to focus on, when I went in to the entrepreneurial world.

#00:09:02-1# Neil :   Mmm hmm and what other difficulties did you have to overcome when you started your business?

#00:09:06-1# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well as I said, I was used to a pay check for the 20 years before, and now I had to ask for the money and that was just not easy. And I also made some really basic mistakes that had I really thought about it and I should have thought about it like when you start a business, there is certain things that you really should do and that means keeping records. And doing all those kind of things and having your accountant and your legal stuff and all of those things and unfortunately since I have never been in business for myself, truly been in business for myself, I did not know to do that, so I tripped and fell and failed my way, all the way to success, because I did not know to do those things.

#00:09:49-7# Neil :   And did you have any doubts that delayed you starting your business?

#00:09:53-6# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   No I had absolutely no doubts at all, I just wanted to start, I was no longer doing my other job, I had just moved to Northern California, and I had left my family, I had no friends, I did not have a job, so what was I going to do? So I was highly motivated to go do something, and I just did, I just started and I tend to tell people, sometimes its just taking that first step, and That’s exactly what I did.

#00:10:20-7# Neil :   So when you moved to California, did you move there with the intention of starting a business or did you decide to start the business when you got there?

#00:10:27-4# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :  I decided to start the business when I got there, I really did not know what I was going to do when I moved up to Northern California. You know I moved up for personal reasons and I knew that if I was not the type of woman just to sit around in the house and eat bon bons and watch soap operas all day long, that was not going to be me. So I knew that I had to do something and I wanted to do something that I had a great love for, and That’s how I got in to the digital world and teaching digital.  #00

#00:10:57-9# Neil :   You mentioned earlier that you obviously that you had to figure out that you had to keep records of things financially, but what other mistakes did you make that slowed your journey?

#00:11:06-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well do you want the whole list?

#00:11:10-2# Neil :   Just the most, the ones that stand out in your mind, yeh the highlights.

#00:11:12-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   As I said, I did not keep track of my expenses, I did not keep track of my income, so when I went to the accountant for my first year of taxes, I could not even tell him if I had made money or not, and how much money I had spent and he of course slapped my hand and said, ‘don’t do that anymore’. And at the same time, I could not understand why he did not have any money, and he explained to me, ‘well the reason why you don’t is you have no idea what you are spend and what’s going out and you have no idea what’s coming in. So how will you possibly know what you are actually making or not making? and in my case, I was not making money, so I worked very, very hard for a couple of years not making a single penny, in fact really losing my shirt, I lost everything, so I am one of those failure/successes.

#00:12:00-6# Neil :   Failure/successes, yeh, so you… you really did what you talked about earlier, were you teaching at that point as well? doing what you are doing now?

#00:12:09-5# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I was, but I was not asking for money.

#00:12:12-5# Neil :   That’s what you said at the beginning, you said you fancied doing that ha ha ha so you have already done it.

#00:12:16-5# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I gave it all away. I truly gave it all away because I did not, I don’t think I had enough faith in myself that I really knew what I knew, That’s different now, I mean I truly know what I know, and I can teach along with the best of them. But back then I was just happy that somebody was asking me for some help, that made me happy.

#00:12:34-8# Neil :   And what are some of the things you did before you started your business that would be helpful tips to some of the listeners who have not yet taken the first step on the entrepreneurs way?

#0 #00:12:45-3# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well I think the most important thing is to know your market, your avatar, you don’t want to go out, at least in my opinion and say, ‘I supply x to everybody.’ I don’t think that there is any business out there that does everything for everyone. And so you need to know your market, you need to know who your ideal client is and then the ideal market niche that you are going to fill. And that means what do they look like? How old are they? How much money do they make? and when you get really, really clear on that, and its like a broken record because people said this to me over and over again and I just did not get it. But when you get really, really clear, on who your target audience is, it becomes very, very clear what you are supposed to do next it reveals itself.

#00:13:33-5# Neil :   My feeling on what you have just said there is that most people who are in business think they know who their customer is, but might not. What’s your opinion on that?

#00:13:41-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I agree with you. I agree with you. I think they are way too vague, so when I work with people and I say, ‘so who is your market, who is your target?’ everyone or they will say ‘I work with coaches, I work with all coaches.’ Now we know, now there are life coaches, and there are business coaches, and there are financial coaches. So I find it hard to believe that somebody can literally work with every single coach. And I think that that is a challenge to really niche it down and figure out exactly who you are working with.

#00:14:15-8# Neil :   What I would like to do now Caren is talk about the entrepreneurial journey a little bit more, so do you think culture is important from the beginning in a business?

#00:14:24-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I absolutely think it is important, and in my case, integrity, being authentic. Being who I say I am, being honest and truthful. In the online world, and you may or may not have experienced this yourself Neil, there are some slimy, sleazy people out there that will sell you your own shoes back if you are so inclined to buy them. And for me, I think it is important that whatever line of work you are going to go in to, whatever business you are going to start, as an entrepreneur, that you present your best self, because at the end of the day, people are going to work with those they have a know, like and trust relationship with. And if your culture does not resonate with them, they are not even going to raise their hand and say, ‘pick me I want to work with you.’

#00:15:10-1# Neil :   Absolutely, knowing what you know now, is there anything that if you had known it when you started out would have helped you to shortcut the learning curve?

#00:15:18-3# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Those are really big questions, and where do I start to answer that, so my first thing personally was and I said for two years I did everything, did not know how I was going to make a living, spending money hand over fist. Well my first thing, was don’t plan 20 events in one year ping ponging across the United States from one state to the next. Without having a clear cut idea on how you are actually going to make money doing it. So for me, that was something had I figured that out in the beginning, I would have saved myself a lot of heartache. And I also thought, if you bring it, they will come. If you offer it, they will buy it – well, not so much. If you are a newby, if this is your first time out, and you really don’t know how to market yourself, just saying, ‘I have got this product, does not mean that you are going to get 100’s or maybe 1000’s of people saying, ‘I want what you are having.’ So its not just that if you make it they will come, you have to make sure and that goes back to your market, your target market, your niche. You got to make sure that what you are going to sell or if its your services or your products, that in fact is necessary and needed and wanted by people out there.

#00:16:29-4# Neil :   Mmm its interesting you say that about if you make it, they will come because I think that is sort of derivative of the quote from field of dreams the film with Kevin Costner, and actually in the film it actually says, I can’t remember the exact quote, but it says ‘he will come’ not ‘they will come’ and for some reason everyone has twisted it in to they, so

#00:16:51-1# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Right, right, I think its if you build it, he will come,

#00:16:53-1# Neil :   That was it, it was if you build it, he will come, and for some reason people have turned that in to ‘if you build it, they will come.’ Well I think that reality is that probably that if you build it and you sit there and you wait, he might come but they probably won’t.

#00:17:08-7# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   They probably won’t. And That’s what I say, not so much, maybe when you are established and maybe when people are hanging on every word that you say, if you bring something to the market, yes they will hang on that and yes they will buy it. But if you are just starting out in the market, I doubt it. Not so much.

#00:17:29-5# Neil :   And how much does gut feeling influence your decisions in your business Caren?

#00:17:32-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I would say 99.9% of the time I go by my gut. If it feels good, if I feel that I am in alignment with it, that it is in my playground that I play in, I will not think about it too much. I will jump in and I will do it.

#00:17:49-2# Neil :   And what advice would you give to other business owners who may be struggling at this moment in time?

#00:17:56-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well you know I think, again it depends on their struggle. I think that there is no such thing as an overnight success. There is no such thing as you open your business today and tomorrow you are going to be making thousands of dollars. There is no such thing and a lot of internet marketers would have you believe that there is some super dooper product that if you buy it, you are going to be bringing in a $100,000 dollars every month. If it sounds too good to be true, it probably is, and so you want to be true to yourself and you want to make sure that the steps that you are taking and the products and services that you are buying. I do believe that it is important to work with a mentor or a coach or a teacher that can keep you on track, maybe an accountability partner. So that you don’t feel that you are alone. Being an entrepreneur, and I don’t know how you feel about this Neil, being an entrepreneur can be a very lonely life.

#00:18:47-1# Neil :   Mmm absolutely.

#00:18:47-1# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   We sit at home in front of our computers, or in a coffee shop with our laptops, its a very, it can be a very lonely job. And so I really encourage people to jump in to the entrepreneurial life, don’t forget that you come to your office in the morning, take your pyjamas off and put clothes on. You know show up to work, take breaks, don’t forget to eat. Don’t forget to do all of those things, that you would do if you had a 9-5 job sitting in an office. That this is work, its not just, just because its your passion and you are an entrepreneur, does not mean its going to be all fun and games all the time. This is work.

#00:19:27-6# Neil :   How can business owners be resourceful in order to grow their businesses?

#00:19:32-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well there are a lot of free resources out there. And I think that you can leverage those resources out there, there are free online tools that would allow people to set an appointment with you, without ever getting on the phone beforehand, they click a link, its connected to your calendar, you can have messages to them and they can actually sign up to have an appointment with you. Be resourceful with your call to actions, if you do a blog post, don’t forget to tell people what to do next. Its one of those things that really drive me crazy, you know I teach people how to create video on YouTube, and they create beautiful videos and then they forget to fill in the description. And so people watch the video, and what is YouTube do? It automatically sends you because of the algorithms to something else that they think you might also be interested in. And there you go, so you just lost your potential customer, client, relationship because you did not tell them what to do next. Like, go visit my website, or set up an appointment with me, or go check out some other videos that I did. So be resourceful with those tools, and again I am with the online world so I tend to focus on those, be resourceful with those tools, that are absolutely free and in other venues and other worlds, sometimes you hear free and you think it must not be ok. But in this particular world, there are some amazingly cool tools out there, that I could not run my business without.

#00:21:00-2# Neil :   Mmm I think That’s pretty universal advice you have given there isn’t it? Given that most businesses are on the internet these days.

#00:21:03-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Yes. Absolutely.

#00:21:05-7# Neil :   Life is made of constant change, whether we like it or not, and many say that the only constant in life is change. Caren how do you try to keep up with change?

#00:21:17-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well I am a perpetual learner, so I learn new things every day, especially in technology, because they are changing every single second, not just every single day, I literally schedule time in my calendar every single week, for time to learn something new. So that’s how I keep up.

#00:21:34-4# Neil :   That’s a good idea that isn’t it? scheduling it in, because if you don’t do that, its one of those things you never quite get round to because you are always busy doing something else.

#00:21:42-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Exactly, exactly.

#00:21:45-6# Neil :   That’s a great idea. What is your favourite book on entrepreneurialism, business, personal development, leadership, or motivation and can you tell us why you have chosen it?

#00:21:54-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well I love The slight edge by Jeff Olsen, because it talks it talks about taking tasks in very small pieces, and every single piece takes you to the next step, sometimes it takes you in the wrong direction, so as you do it step-by-step you are able to build on your business. I also like the 80/20 sales in marketing by Perry Marshall. I love the whole concept of 20% of your clients are probably paying you most money. And so how to actually focus and get in that, and I also love anything that Stephen Covey wrote. The habits of seven affected people or seven habits of highly affected people. He did some amazing books, I am a total business and personal development book junkie. In fact, its taken me a little bit of time to get back in to the fiction reading because for the last six years, all I have read is personal development and business books.

#00:22:49-2# Neil :   So you must have read quite a few in that time then?

#00:22:51-6# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Yeh

#00:22:51-6# Neil :   Everyone, when you have a busy life, listening to audio books is a great way to expand your knowledge in the time when you may be doing other things, such as driving or when you are at the gym.

#00:23:03-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Yes, yes, yes and yes.

#00:23:07-1# Neil :   We have a special offer for you of a free audio book of your choosing, to choose your free audio book, go to www.freeaudiobookoffer.com. As long as you have not already signed up then you will qualify. Caren, can we now fast forward to the future a little bit and just speculate a few things. What one thing would you do with your business if you knew that you could not fail?

#00:23:33-1# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well I would continue to grow and provide the resources, to people just starting out as an entrepreneur to get them more visible so that they can be found online. I would continue directly on the path that I am on, but go global. And in fact, I have some things that I have lined up that I will in fact be going global in the next six months and be doing my products and services virtually because we live in this wonderful virtual world. And so That’s what I am going to do and I have no fear and no doubt that I will be successful at it, That’s just the next step in my journey.

#00:24:02-9# Neil :   What skill if you were excellent at it, would help you the most to double your business?

#00:24:07-3# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well I still struggle with ongoing sales, and the close, as I said earlier, I would rather just give it away, and so as I get more excellent at closing a sale or even just ongoing sales, I think that it would do well for my business to do that. And again, its an everyday process for me.

#00:24:31-0# Neil :   In five years from now, if a well-known business publication was publishing an article on your business, after talking to your customers and suppliers, what would you like it to say?

#00:24:40-8# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   She has no fear. She believes in showing up and serving and that the rest will just come because of that.

#00:24:51-9# Neil :   We are now at the part of the show where you share three golden nuggets with us, so Caren what is your favourite quote, and how have you applied it?

#00:25:00-6# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well my favourite quote is actually one that I created and I have been using this probably for around 20 years with my congregants when I was in my synagogue and I use it now with business owners. And that is what’s the worst thing that can happen? And can you live with it? And if you approach every idea, every project, every programme with that question, if I do this what’s the worst thing that can happen? And can I live with it? If you can live with it, whatever that worse thing is, then give it a try, if this is something you can’t live with, then that is your body, your soul, your mind saying don’t do it.

#0 #00:25:37-3# Neil :   And how have you applied that?

#00:25:39-9# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I actually ask myself that question every time I take on a new project? so as an example, I had somebody who wanted to do an online show with me, and it sounded like a great idea, I was really anxiously going to get involved and I asked myself the question, ‘what’s the worst thing that can actually happen if you do this?’ and I had to be true and honest to myself, ‘I don’t have the time, if I do this show, its going to take my time away from the things that I know I want to be doing and making money, and I cannot live with that.’ And I did not do the show.

#00:26:15-1# Neil :   And do you have any favourite online resources that you could share with us?

#00:26:19-6# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Absolutely, I mentioned Call to action earlier, CTA so I use, one of the online resources that I use is called Veseda, its a calendaring programme and it allows to charge, I can actually take money in it, I can have people choose the services that they want to work with me, and get paid before they even work with me. It syncs with my calendar, its a CRM, a customer relationship management tool, you know and it does everything, it does everything but do the laundry I like to say. So That’s one of my favourite tools, and one more resource that I encourage our listeners to even check out. If you are using chrome browser, go look at some of the extensions that they have, the one that I love the most, that connects with my g mail account is called streak and it will actually tell me when somebody has opened an email that I have sent to them and when, because I don’t know about you, but sometimes I have people say ‘I never got the email’ and I am able to say, ‘well actually, you got it and opened it on this date, ten times.’ Its a great tool and its absolutely free. Both of those are free by the way, Veseda is free and so is streak.

#00:27:31-9# Neil :   Thank you for that, what is your best advice to other entrepreneurs?

#00:27:36-7# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Well figure out what you are passionate about, what gets you up in the morning and see if there is a market for it, and then just start. And then the most important thing, and then going back to the mentoring and accountability, once you have decided what it is you are going to do and that there is a market and that you are going to start, find someone in your field, that you can ask, to mentor you. Do what they are doing, find out what they are doing. Its, a lot of people will say yes, yes I would love to mentor you. Its good for their ego and its also good because most people show up wanting to serve and if they can help somebody else be successful and move forward, they are going to help you, they will. Just ask.

#00:28:15-8# Neil :   Everyone, if you did not manage to get a note of Caren’s favourite resource, or her favourite books, you can find the links on Caren’s show notes page, just go to theentrepreneurway.com and search for Caren starting with a C. Or Caren Glasser in the search box. Caren, is there anything else you would like to add about your business?

#00:28:40-3# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   I think that the only thing that I would add about my business, is that my business is just like anybody else’s business in the entrepreneurial world, we are all hopefully passionate about what we do. And if you are not passionate about what you do, you might want to reconsider doing something else because the whole concept behind being an entrepreneur is that you are not in the 9-5 working for somebody else. You are an entrepreneur, you are working for yourself, you are the one that has the feeling of wanting this to be successful. So, you know in my business, its the same thing. This is my business, I take full responsibility for my business, I take full responsibility for my clients, and my customers and I want to have a relationship with them that stands out amongst many as being one of the best relationships that they have.

#00:29:26-0# Neil :   Thank you, Caren as the digital diva, you have certainly shared a lot of universal advice that a lot of people can apply in their business. So thank you for that, and you have also given us some great insight in to what it takes to be an entrepreneur and everything, so thank you very much for coming on the show.

#00:29:44-5# Caren Glasser ‘The Digital Diva’ Founder & Owner of The Spark It Network :   Thank you so much for inviting me, I just love what you are doing Neil, congratulations.

#00:29:49-2# Neil :   Thank you very much, you are welcome by the way, thank you. Goodbye.