060: Stick With It and Never Give Up Despite What May Come Your Way with Matt Remuzzi Founder of Capforge Inc

You have to try, you have to be willing to fail, you have to keep going, you have to be willing to overcome lots of challenges and hurdles, some you expect and some that come out of the left field that you never expected. And the only way to really be successful is to just stick with it and not give up and keep going in spite of you know, whatever may come your way.

#00:00:54-3# Neil :   Hello its Neil Ball here, thank you so much for joining me today on the entrepreneur way, the entrepreneur way is about the entrepreneur’s journey, the vision, the mind-set, the commitment, the sacrifice, failures and successes. I am so excited to bring you our special guest today, Matt Remuzzi, but before I introduce you to him, I have a quote for you, and I am probably going to say this person’s name wrong, Abdul Karim Sarush, said, ‘in order for answers to become clear, the questions have to be clear.’ The entrepreneur way asks the questions, so we all get the insight, inspiration and ideas to apply in our businesses. Matt welcome to the show, are you ready to share your version of the entrepreneur way with us?

#00:01:45-2# Matt Remuzzi Founder & Owner of Capforge Inc :   I am ready and thank you for having me.

#0 #00:01:47-8# Neil :   Its a pleasure Matt, thank you for coming on the show. Matt Remuzzi is the owner and founder of Capforge.com. and has a 16 years history of serial entrepreneurship including starting, buying and selling over 25 businesses both online and traditional. His most recent business is transforming the small business book keeping industry one owner at a time, and doubling in sales every year. Matt, can you provide us with some more insight in to your business and personal life to allow us to get to know more about what you do and who you are.

#0 #00:02:27-3# Matt Remuzzi Founder & Owner of Capforge Inc :   Certainly, so in my personal life, I am 42, I live in California in San Diego. I have a wife and two kids and I have been an entrepreneur which I define for me as having not taken a pay check from anyone else for the last 16 years. It was something that I always, always knew that I wanted to do, but it just took me a long time to figure out how that was going to happen and so I worked in a few different jobs and I was poorly suited to being an employee because I always had ideas on how I would do things differently, that my bosses very rarely wanted to hear. Ha ha so I was not a great employee, and eventually I just figured that I just had to do my own thing, it was the only way I was ever going to be happy and ever sort of find peace in life and so about 16 years ago I went out on my own for the first time, working as a business consultant which I had been an employee doing prior to that and prior to getting out of the MBA programme that I was in, Masters in Business. So my very first solo entrepreneurship effort was being a business plan consultant and I was successful at it for a while, but the market kind of changed and there were fewer and fewer people who were able to raise venture capital or were willing to invest the money it cost to have a professionally written business plan.

#00:03:55-2# Matt Remuzzi Founder & Owner of Capforge Inc :   So from there I bounced around with different ideas, many of them that did not work out, either just broke even or just were flat out failures. And also some things that were really pretty successful, I converted my business planning skill to become an online product. And that sold well for many, many years, and that actually was a really fun time because it was primarily passive income, it allowed me to do a lot of travelling, I had been to over 50 countries. I have climbed to the top of Mount Kilimanjaro, I have been scuba diving in the Galapagos, all basically as a result of that online business that was primarily passive income. The mistake I made with that was I did not pay enough attention to it, I kind of assumed it was always going to be there for me and as SEO rules changed and as competition came in, that business started to produce less and less income and so I had to kind of scramble to come up with something else, I got in to owning a restaurant for a while which was good, I increased the sales and made good money out of it. But I found that it was something I really liked and again, when I had a general manager running it so it was partially passive but every time the general manager would leave, I would have to scramble around again and try and re-build it, and there was not a lot of future in it and so finally I came around to what I am doing now, which is small business accounting. And I started out of my spare bedroom doing it just myself, but always with the intention of growing it and its been a great ride, its been you know we provide a fantastic service for our clients or continuously growing our client list, its recurring revenue, and I am able to build it to the point where its not quite passive but I am able to train, I have employees and I am able to hand off more and more of what I do by training somebody else to do it, and then watching them and then monitoring the stats and so I expect this to become a really tremendous business for me and it hits all my high points, it gives me some freedom of time, its great revenue, its growing and I feel good about what we do at the end of day we have helped a lot of our clients improve their businesses which is very satisfying, and I get to talk to entrepreneurs all the time, which is one of my favourite things to do. So it hits all the high points for me.

#00:06:23-2# Neil :   Yeh, so is Capforge your small business accounting business?

#00:06:26-7# Matt Remuzzi Founder & Owner of Capforge Inc :   Yes it is.

#00:06:28-7# Neil :   Yeh ok and what do you enjoy most about what you do Matt?

#00:06:35-1# Matt Remuzzi Founder & Owner of Capforge Inc :   Well I think one of my favourite parts of the business is getting to talk to new clients and find out their entrepreneurial journey, how they came to be. A lot of them are people who kind of accidentally got in to entrepreneurship, they did not plan it. And others of them are very intentional about it, but I am sort of an entrepreneurial junkie, so I really enjoy hearing how people got started and what these unique business ideas that they have come up with and ways they make money and ways they add value in the world. And a lot of them are things I have never heard of until I run in to these people and I can help them with their accounting because under the covers, accounting is all pretty much the same. But I get to learn about these different businesses, and meet these really inspiring people who are working hard to do cool things, and so to me, my favourite part is getting to meet these people.

#00:07:22-7# Neil :   Mmm hmm. And what is it that drives you?

#00:07:28-3# Matt Remuzzi Founder & Owner of Capforge Inc :   I would really like to build a very big successful business. I have had lots and lots of small businesses, but I have never built something from scratch that turned out to be really big and I do not have an exact metric to what big is, but you know, something with a fair number of employees and a fair number of clients and a nice amount of revenue coming in. And so I am really driving myself to see if I can do it, to see how big I can build this and how many clients I can serve and how many employees I can provide a living for, so right now to me the driver is growth and every time we had to, our business, I am excited about it and it motivates me to try even harder.

#00:08:14-6# Neil :   And when you are not driving to build your business, how do you relax?

#00:08:19-1# Matt Remuzzi Founder & Owner of Capforge Inc :   Lately, what I have been doing a lot of is surfing. And the thing I love about surfing is its, when I am surfing, there is nothing else on my mind, and there are not a lot of other times during the day when I can say that. But when I get out in the ocean, and I am in the waves and I am just enjoying the sunlight in the water and riding the waves and getting that kind of good feeling from the sport, there is nothing else on my mind, and so to me that is a great way to have a nice amount of down time and fun at the same time.

#00:08:52-1# Neil :   So you are not doing any more mountain climbing are you not?

#00:08:54-2# #GUEST I have not. Well with kids now, its kind of a little harder to get away, so a couple of hours of surfing is all I can manage these days, you know money is nice, but to me the experience is and the time to have those experiences is really what success is about. I would much rather have a bank full of memories than a bank full of you know, millions of dollars that you never get to spend because you are, you know working 70 or 80 hours a week and never have any time off and you have lost contact with your family and your friends. To me, the experience is really the metric of success that I am shooting for.

#00:09:32-0# Neil :   And Matt, do you have any entrepreneurial role models?

#00:09:33-1# Matt Remuzzi Founder & Owner of Capforge Inc :   I do, and they are not names that you would know, but they are people that I have met along the way and they have become friends as well as mentors. And from them I have learned how to do business better, you know how to be a better manager, how to be a smarter marketer, how to prioritise my day better, so I have lots of entrepreneurial role models, but they are local business owners and their businesses may be bigger than mine or have been around longer but they are the people I go out and have breakfast with once a month, and talk over my problems and share my experiences, and they are the ones that usually give me the best insight and the best answers to my questions.

#00:10:25-5# Neil :   Thank you for that. Matt, on the intro you talked about some of the difficulties you had in setting up as an entrepreneur, so what I would like to do is talk about some of those, so can you tell us what difficulties you had to overcome when you started your business?

#00:10:39-9# Matt Remuzzi Founder & Owner of Capforge Inc :   Yeh I think that some of the difficulties arose from trying to do everything myself and so when you try and build your own website, but you do not really know a lot about building websites, you spend a lot of time and it still does not come out looking very good, and you are not sure if you really did it right or if you have connected it right, you know I spent a lot of time at one point trying to figure out why my email list was not growing and it turned out I had not really connected it right. So I spent a lot of time messing around with stuff that if I had been a little bit smarter, I probably would have hired some people to help me with and that would have got me off the ground a lot sooner. But I was still sort of in the mind-set of ‘I’m going to do everything myself and being an entrepreneur somehow means being totally self-reliant and as I have matured and had more experience, you know I think I have gotten a lot wiser how to play to my own strengths and weaknesses, and ask for help when I need it and delegate when I need to. But when I got started, I did not get nearly as much help as I should have and that would have made things go a lot smoother for me.

#00:11:54-4# Neil :   Mmmm hmm and did you have any doubts that delayed you starting your business?

#00:12:03-0# Matt Remuzzi Founder & Owner of Capforge Inc :   Not in starting, but all on the way, every time I think about starting something new, I always second guess myself, ‘is this a good idea? should I risk the money doing it? is it going to work out? is it a waste of time?’ So I think every time I consider new ventures, there are always doubts that run through my head. But I usually come back to answering myself with you know, there is very little to be lost, other than maybe some money and some time and as long as it is not going to be an insurmountable problem to lose that money or time, its probably worth a shot, and even if it does not work out, I will probably learn something from the experience, so I would say, there are always doubts about things, because its uncertainty, you do not know what’s going to happen until you try it. But usually those are things that I can overcome and usually with a little education or research and a little bit of just ‘go ahead and try it’ we can work through those doubts and figure it out, and not everything works, that’s just the nature of entrepreneurship but you try it and you learn and you move forward and sooner or later something does work and then you keep going from there.

#00:13:08-5# Neil :   Yeh, you have definitely got to be prepared to fail if you want to succeed, I think that’s the thing with being an entrepreneur isn’t it?

#00:13:15-7# Matt Remuzzi Founder & Owner of Capforge Inc :   Definitely.

#00:13:17-4# Neil :   And what mistakes did you make that slowed your journey?

#00:13:21-0# Matt Remuzzi Founder & Owner of Capforge Inc :   Well as I mentioned I think I could have reached out for help a lot sooner, I think I try to do a lot of things on my own, I made assumptions that had I talked to people about, I probably would have either avoided things altogether or at least done them differently. So having the mentors, having the experienced advisors to bounce ideas off definitely would have helped me and not having that until later in my journey definitely slowed things down.

#00:13:51-6# Neil :   So what are some of the things you did before you started your business that would be helpful tips to some of the listeners who have not yet taken their first step on the entrepreneur way?

#00:14:01-4# Matt Remuzzi Founder & Owner of Capforge Inc :   One of the things that I did that was really helpful, was sitting down to figure out for each of the businesses I started, what my point of differentiation was going to be, what I was going to bring to the market, in each particular business that would somehow be superior to or different from or more acceptable to the market than what the competition was out there. And what I see, the mistake I see from a lot of start-ups and new business owners is they don’t really stop to think through what is going to make them different or what is going to be attractive, from the point of view of the customers are hoping to reach. They just, somebody else is doing this, so I am going to do this too, or I have seen other people be successful with this model, so I am going to copy that. Rather than trying to come up with something that they can improve on or add to or what not, so for me it was always important to be differentiated and to offer something special, now sometimes what I thought would have been was a good differentiation was not as attractive as I was hoping it would be. But it was always something I tried to do and I think its very hard to be successful, by being just another one of the same as many of the other competitors that you are facing are. Without any point of differentiation its very hard to be successful and grow.

#00:15:24-0# Neil :   Mmm that’s great advice that Matt, thank you. Can we just talk about the entrepreneurial journey a little bit more; do you think culture is important from the beginning in a business?

#00:15:37-1# Matt Remuzzi Founder & Owner of Capforge Inc :   Very much so. I think culture has a lot to do with not only who you bring in to the business, but how you conduct the business, so for me, its very important that we have good customer service because that is not only one of the key differentiators for our business relative to our competition, but I just also personally think its important, if you are going to engage with a customer and take their money, you owe it to them to be available and to do your very best to make whatever you are selling as good as it can be, and so that’s something that is important to me, its important that I hire people when I hire them, that they also have that same sort of innate sense of ‘we are going to try and do the very best job we can. We are going to be as helpful as we can to our customers, and I think that’s something that gets passed down from the top, if you have got a leader who does not care that much about customer service, maybe they are just driven by revenue and any way that money comes in the door is fine. That people that work for them are going to pick up on that and so are the customers and so are the vendors, and its going to be something that becomes part of the culture of that business, which may have a negative impact and over the long run may really hurt the business, so I think culture is very important, and it comes from the top, whoever is the leader of the business, is setting the expectations for everyone else, and if that is not done well or done right or consistently, I think the business is going to suffer for it.

#00:17:14-2# Neil :   And how do you maintain the standard that you want in customer service? Have you got some way of making sure that the people who work for you actually maintain that?

#00:17:27-2# Matt Remuzzi Founder & Owner of Capforge Inc :   Well we have got a written policy, that outlines in broad strokes what the expectations are, but then every time I hear somebody do something that I do not think is as good as we can do, we will try and stop and review on how we can do that better and not just with the person that had that particular interaction, but will make everybody in the company here aware of it. So that everybody can learn from the experience and then everybody understands the expectations and is working to either meet or exceed that, so there are written policies, but obviously written policy cannot address every possible combination of circumstances so we take the written policy plus the actual experiences, and try and instil in everyone the idea of what we are trying to achieve and then hopefully they can use that information as guidance for whatever particular situation they find themselves in. Its a process of continuous improvement, but I think if everybody understands the basic idea, you cannot go too far wrong. And certainly if you do, you know that people will be there to help you correct.

#00:18:38-1# Neil :   Yeh, knowing what you know now, is there anything that if you had known it when you started out would have helped you to short cut the learning curve?

#00:18:46-0# Matt Remuzzi Founder & Owner of Capforge Inc :   Well, I think again having good experienced mentors probably would have helped me get there a lot faster, and the other thing too is in 16 years, I have jumped around to a lot of different businesses, and on the one hand, it has given me a very broad base of I know something about selling online, I know something about small business face to face consulting and selling. I know about accounting, I know about a lot of different topics, but had I stayed focused on any one of the businesses that I had gotten in to, I probably would be further along now than I am today, just because I have had lots of different re-starts. So on the one hand I have got a broad base of experience, and on the other hand, no single one of my businesses has been around all that long, so the one I am in now is the one where I plan to, this is the long term I am not going to let myself get side-tracked or lose focus on this, this is the one that I am in for the long haul and so I think this is the one that has the greatest potential for growth because I am not planning to jump on to something else in the near term which up until now, I have never really committed to anything long term, its always been, we will just see how things go and tomorrow is tomorrow.

#00:20:08-4# Neil :   You remind me of something, someone said in one of my other chats I had with somebody recently, and they said, ‘you can either be a mile wide and an inch deep, or an inch wide and a mile deep.’ And I think that was quite an interesting way of putting it, and what you are really saying is you are going deep now aren’t you? That’s the intention.

#00:20:25-6# Matt Remuzzi Founder & Owner of Capforge Inc :   Right, right, we are going to keep focused on a narrow set of skills and grow that rather than jumping around from project to project.

#00:20:37-7# Neil :   How much does gut feeling influence your decisions in your business?

#00:20:44-4# Matt Remuzzi Founder & Owner of Capforge Inc :   Well in our business, obviously we are very numbers focused. And I think there is certainly a place for gut feeling and gut feeling can help you may be narrow your range of choices, but I think numbers are really the driver and so we try and test as much as we can and really look at the data versus having just gut instinct drive decisions. Because sometimes the results are counter-intuitive to what your gut is telling you, and if you ignore the data or you do not bother to look at it in the first place, you will probably spend a lot more time than you need to going down the wrong path, so I do not ignore it but I definitely check it with the data, and if I had to make a decision between the two, I would tend to err on the side of what the data is telling me. As long as I trusted that the data was gathered correctly and there was not any problem with that but assuming that was the case, I think hard numbers are a better indicator in the long run.

#00:21:47-6# Neil :   And what advice would you give to other business owners that may be struggling at this moment in time in business?

#00:21:54-2# Matt Remuzzi Founder & Owner of Capforge Inc :   I think if they are struggling, its time to step back and take a look at the root cause. One of the classic examples I hear is, and for a lot of our clients too is they will say, ‘well I can’t grow the business because I can’t find any good employees.’ But then when you talk to them a little bit more, you find out well they have typically hired friends or family, or they have hired very quickly and they have provided no training and they have provided no expectations for the employees and they have not treated the employees may be as well as they should or paid them what they should or you know or so you find out, well may be the problem isn’t that there are no good employees, may be the problem is that you are not managing the employee process correctly, you are not hiring correctly, you are not training correctly. And you are not managing correctly so if a person is having a lot of problems in their business, my first advice is to really try and analyse what is really going on and be objective, be self-aware. You know, if you are pushing the blame off on other people, and other things, chances are you are not going to find the root cause of the real problem. But if you can be objective, and be open minded, you are much more likely to not only discover the problem, but be willing to make the changes you need to find a solution.

#00:23:12-5# Neil :   Life is made of constant change, whether we like it or not, and some people say the only constant is change. Matt how do you try to keep up with change?

#00:23:23-8# Matt Remuzzi Founder & Owner of Capforge Inc :   I think that the key is to kind of embrace it, you can’t fight it and you can’t ignore it. So the next best idea is to embrace it, understand it and see if it applies. Now just to take one example, it seems that there is a new social media channel every five minutes right? I have just really got my hands around twitter and then somebody says, ‘well you need to be on periscope.’ So well all done now, I thought that was something that stuck out of a submarine. Are you sure? So there is constant change, you have to be open to the idea that you at least look at what is being thrown at you, and see if it applies, see if it something that you need to be involved in or not and then make decision, if it is, great then embrace it, learn it and put it in to play, if its not something that applies, or its not something that is going to work for your particular situation. Then at least you know what it was and you can comfortably move on. I have decided periscope is probably not going to play a big role in our business, but I know what it is now, and when people bring it up,

#00:24:30-9# Neil :   Yeh

#00:24:30-9# Matt Remuzzi Founder & Owner of Capforge Inc :   I have a response, as opposed to just saying none of that social media stuff works, I am not doing any of it, well you know, I do not think that is the right approach either, you have to know enough to at least make an informed decision. Because change is not going to go away, it is always going to be there.

#00:24:45-7# Neil :   Absolutely, the person that suggested periscope to you, did they actually tell you why you needed to be on there?

#00:24:55-1# Matt Remuzzi Founder & Owner of Capforge Inc :   Well they had success within their business, but two entirely different kinds of business and two different kinds of generating leads and for them it worked great but for us it would not be a good fit, so you cannot take one way of doing something and apply it across the board and expect to see the same results. And I don’t know if they were just really enamoured of it, or they thought maybe there was a way we could make it work but you know I think every situation is different and you have to know your business well enough to know what is going to work for it and what won’t, and take the advice and say ‘thank you I will look in to it’ and then you just move quietly on. You know and it was not for us.

#00:25:37-5# Neil :   Yeh, what is your favourite book on entrepreneurialism, business, personal development, leadership or motivation? and can you tell us why you have chosen it please?

#00:25:44-5# Matt Remuzzi Founder & Owner of Capforge Inc :   One of the books that I find myself very often recommending is the e-myth. Or the e-myth re-visited I guess, officially is the book that I am thinking of. And its very much about taking a business and putting processes in place and procedures in place so that everything is not constantly a re-invention of the wheel and you are not constantly running around trying to put out fires. That would not be happening in the first place, if you had been more organised and more process driven, so its something that I am continuously working on in my own business and its something that I feel like a lot of small business owners either are not even aware of or have not really embraced and its a good simple book that re-enforces the idea that to run a business properly you really need to have systems in place, even if you are a small business, even if you think you are so small that there is no point, its you are so small. If you have hopes of growing and if you have hopes of ever having an evening or a weekend free, its really something that you need to embrace and work on in your business, so for that reason I very often find myself recommending it to our clients and other small business owners as something they should read and not only read but put in to practise.

#00:27:08-3# Neil :   Yeh I have read that and I agree with you on that. Everyone, when you have a busy life, listening to audio books is a great way to expand your knowledge in the time when you may be doing other things, such as driving or when you are at the gym. We have a special offer for you of a free audio book of your choosing, to choose your free audio book, go to www.freeaudiobookoffer.com. As long as you have not already signed up then you will qualify. Matt, can we now fast forward to the future and just speculate about a few things?

#00:27:40-5# Matt Remuzzi Founder & Owner of Capforge Inc :   Sure.

#00:27:40-5# Neil :   What one thing would you do with your business, if you knew that you could not fail?

#00:27:47-4# Matt Remuzzi Founder & Owner of Capforge Inc :   If I knew I could not fail, then I think what I would do is really accelerate the growth. One of the challenges we have is that we want to keep our growth in check to make sure that we can continue to meet the needs of our clients and we have enough staff on hand, and the staff have had enough time to do their training and so on. But the frustration for me is that we can’t grow as fast as I would like, we would just have some constraints on being able to staff as quickly as we can and so if I knew I could not fail, I would spend all of my time spreading the message, promoting our business, and talking with small business owners about how we can help them with their book keeping. Which is a point of pain for nearly every small business, the thing holding me back from that is the need to manage our growth but if I knew I could not fail at growing, then I would be out there evangelising our service far and wide, all day long to as many people as I possible could.

#00:28:55-0# Neil :   And what skill if you were excellent at it, would help you the most to double your business.

#00:29:01-5# Matt Remuzzi Founder & Owner of Capforge Inc :   I think if I was a better online marketer, I think that’s the fastest path for us to grow because we focus exclusively on quick books and quick books online. There is really no limit to the size that we can achieve, there is over a million paid quick books online users alone, if I was a better online marketer, I would be able to reach those people, let them know about our service and bring them on board as clients, so that’s something that I have set myself as a goal to not only work on myself but to find great people who can help me with that skill because I think that is going to be the key to doubling and tripling and so on our business, that’s where the growth is going to come from in the future.

#00:29:46-7# Neil :   Ok and in five years from now, if a well-known business publication was publishing an article on your business, after talking to your customers and suppliers, what would you like it to say?

#00:29:57-8# Matt Remuzzi Founder & Owner of Capforge Inc :   I would like it to say that not only do we provide a great service, in what is ostensibly our offering which is small business book keeping. But that we have also really helped our clients far beyond just doing their books. We have been able to help them in their own businesses, have them grow, have them be more profitable, have them run better, because to me, being able to help a small business owner is not just them giving me some money, and me doing their book keeping, its me helping them grow their business so they can make more money, they can hire more people who they can pay better. And overall add value, so I would like to be known as a business that is a true asset to entrepreneurs, far beyond just the basic service that we are offering.

#00:30:50-5# Neil :   We are now at the part of the show where you share three golden nuggets with us, Matt what is your favourite quote, and how have you applied it?

#00:31:02-0# Matt Remuzzi Founder & Owner of Capforge Inc :   My favourite quote is actually a business slogan which is the Nike slogan, just do it. I think often times I will have as we talked about before, some hesitation, some doubt, can I pull this off? am I going to be good enough? am I smart enough? have I done enough research? and its easy to hold yourself in check with doubt, with questions with ‘well let me do some more research, let me, I might need some more money, maybe I will wait until the beginning of the year, inevitably just starting is the best goal, its the best way to find out what is going to work and what is not. So to me, I have to remind myself to just do it, just jump in, give it a try, learn as you go, don’t hesitate, don’t over think it, certainly do your research, certainly do some planning, but at a certain point in time you have to stop planning and thinking and dreaming, and just jump in and do it, so I remind myself to just do it. That will be the fastest way to figure out if it is going to work or not.

#00:32:07-4# Neil :   And do you have any favourite online resources that you can share with us?

#00:32:11-5# Matt Remuzzi Founder & Owner of Capforge Inc :   Sure, one of the places that I go all the time for all kinds of little piddly things that you would not be able to find anybody else to do the same for the same cost, is fiverr.com. I have had people on Fiverr to do a quick editing job for me, do a quick website fix, fix the bug on a website, do a quick graphic for me, you know you can find really good people, to do those kind of tasks for a very reasonable price, the turnaround is quick and I do not know any other place I could go and have that done, that fast at that cost so I use Fiverr all the time for all those kind of little things. And I have had one or two maybe not great experiences, but by and large I am very happy with the service I have gotten there and I use it all the time and I recommend it to other people.

#00:33:08-3# Neil :   And what is your best advice to other entrepreneurs?

#00:33:12-8# Matt Remuzzi Founder & Owner of Capforge Inc :   My best advice is that you stick with it. Its 99% of the time it is not a get-rich-quick path, you have to try, you have to be willing to fail, you have to keep going, you have to overcome lots of challenges and hurdles. Some you expect and some that come out of the left field that you never expected. And the only way to really be successful is to stick with it, and not give up and keep going in spite of whatever may come your way. If you do that, inevitably you will be successful, but if you quit, anywhere along the way, then that’s it and that’s the end of your journey, so my best advice to entrepreneurs aside, you know more than being smart, more than being wealthy or having a lot of capital, more than anything else, if you can just be persistent. Eventually you will be successful, and that’s the hard thing to do because you do not know when that success is going to come, you just have to keep plugging away. But if you do that, it will come.

#00:34:15-9# Neil :   Everyone, if you did not manage to get a note of Matt’s favourite resource or his favourite book, you can find the links on Matt’s show notes page, just go to theentrepreneurway.com. and search for Matt or Matt Remuzzi in the search box. Matt, is there anything else that you would like to add about your business?

#00:34:36-8# Matt Remuzzi Founder & Owner of Capforge Inc :   No just you know, that I did put together a special landing page just for your visitors if they go to Capforge.com/eway. We do have an offer on there for anybody who is a listener to this show, and has a small business and either needs book keeping to get set up or he has a book keeper, they may not be completely in love with. I found that the combination of our offer of low fixed price quotes, great customer service, and CPA level book keeping, those are kind of the cornerstones to our growth and why we continue to acquire customers faster than any other equivalent book keeping firm here in the US so I would be happy to talk to anybody who potentially needs book keeping help or just has questions about entrepreneurship in general. I guess that I love talking about entrepreneurs, and entrepreneurship and I am happy to chat any time.

#00:35:37-3# Neil :   Matt its been an honour having you on the show, you have really shared some great perspectives, on being an entrepreneur and giving us some great advice and insight, so thank you very much for coming on the show.

#00:35:49-1# Matt Remuzzi Founder & Owner of Capforge Inc :   Thank you for having me Neil. I really enjoyed it.

#00:35:51-3# Neil :   You are welcome. Thank you.