018: Wantrepreneur to Entrepreneur With Brian Lofrumento from The Ultimate Profit Model

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: So we walked into a local sandwich shop, and we pitched the owner, on our services, and at the end we said, ‘do you want to buy?’ and he said, ‘yes, what’s the next step?’ and Neil I swear to you my business partner and I looked at each other and we had not thought about the next step.

Neil: Hello everybody, Neil Ball here, thank you so much for joining me today on the entrepreneur way. The entrepreneur way is about the entrepreneur’s journey, the vision, the mindset, the committment, the sacrifice, failures and successes. I am so excited to bring you our special guest today, Brian Lofrumento, but before I do, I have a little bit of trivia for you. Jane Goodall said, ‘what makes us human I think, is an ability to ask questions, a consequence of our sophisticated spoken language. The Entrepreneur Way asks the questions, so we all get the insight, inspiration, and ideas to apply in our businesses. Brian, welcome to the show. Are you ready to share your version of the entrepreneur way with us?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: I absolutely am Neil, lets dive into it.

Neil: Brian, Lofrumento is an entrepreneurs, speak and author of the ‘Wantrepreneur to Entrepreneur’ what you really need to know to start your first business. Brian’s businesses have reached over three and a half million people worldwide, and he has over 3,000 students from around the world going through his courses about how to automate and scale their businesses online. Brian can you provide us with some more insight into your business and your personal life, to allow us to get to know more about what you do and who you are?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh absolutely, that was a great introduction Neil, so I started my first business when I was 19 years old. It started out as just a soccer blog, and it really exploded, I mean by junior year of college, I was travelling abroad constantly, I had my first $1000 dollar a day as far as advertising revenue goes. So that was really my introduction to entrepreneurship, but now I took all of those skills that I built over those years, I started a search engine optimisation agency in 2012, and I have packaged all that up and I teach entrepreneurs from around the world, how to build six figure businesses.

Neil: Mmm hmm, have you still got the SEO business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: No, so I started that with a business partner and I don’t currently do that, and we have learned alot about that, it kind of spun into more of a broad marketing agency, so I have continued teaching people about marketing. And that fits in perfectly with all the automation and scalability online.

Neil: So can we just talk a little bit about you. You have written a book called ‘Wantrepreneur to entrepreneur’ can you just tell us a little bit more about that?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yes so I mean so often I find myself serving people who already have businesses and teaching them how to scale up to six figures, but I realise that there is a huge population out there of people who have always wanted to be entrepreneurs. So that is why I call them ‘wantrepreneurs’ and I never really have had any offerings or programmes or courses to serve them. So I had all these thoughts in my head from almost a decade of being an entrepreneur, and I said, I should just put this all down on paper, make it a book and make it available to the masses. I mean anyone who is thinking about becoming an entrepreneur, can benefit from the lessons and the strategies and the tips and the advice, that I have put in that book.

Neil: And what would be your best tip from your book? Have you got any tips that are worth highlighting at this moment?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh I mean one of the things, since we were talking about the entrepreneur’s journey, one of the things that I always tell people is ‘its ok to be naive at the beginning’ there is a whole chapter on being naive, which basically means ‘start before your ready.’ I mean if we all waited to start when we knew everything, then we would never start. I mean just looking back at my soccer website which grew into a huge success. My first really successful business, when I started, I was totally naive. I didn’t know what I didn’t know. If I knew all the challenges that were in front of me, I probably would have had paralysis and I would have never started. So you need to be naive and thats ok to start before you are ready.

Neil: And what do you enjoy most about what you do?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: The thing I enjoy most, I mean I love teaching entrepreneurs. I mean in my opinion entrepreneurs, small business owners, we are the ones that drive innovation around the world and in our countries and in our economies. I mean I think entrepreneurship is one of the most important parts of society, so I love teaching entrepreneurs and showing them a simple framework that can actually help them succeed in growing a successful business.

Neil: So when you talk about teaching entrepreneurs, obviously you have got your course and you say you are a speaker as well? So how do you teach people outside of the course? Do you teach them any other ways?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh so there is a lot of free stuff that I put together online, I mean I have got free courses online for people to take, I offer free webinars from time to time, obviously the book is out there, that is one of the biggest teaching tools that I have got. And I have got a set of programmes and courses that people go through. I mean raging all the way from a $97 dollar course about how they can build a simple sales funnel online, all the way to a $2,000 dollars six week flagship programme, where I work alot more closely with these entrepreneurs. As well as speaking gigs, I mean I love going on podcasts, I love speaking at Universities, at organisations to teach people the powers of entrepreneurship.

Neil: And what is it that drives you Brian?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: The thing that drives me, I talked alot about how important I feel entrepreneurship is, but what really drives me Neil, is that stat that says that 98% of business fail within the first five years. I don’t know if its 98% but its something equally outrageous. I mean that kills me because business is much more simple than people make it, and I love showing them how simple it can be. There are a few things that if you focus on, your business will succeed as long as you provide value in the market place.

Neil: Mmmm its interesting you say that, I think the stat over here is I think its about 50% I think, but I might be wrong on that, but its incredibly high, and I think there is a lesson to be learnt there, I don’t know if you have ever read the book ‘the e-myth’ by Michael Gerber? In there he actually describes and compares the difference between a typical small business, and a franchise. If you look at franchises, franchises typically are successful, and the big difference between the two, is that a franchise is like a business in a box, you get all the instructions on how to run your business, you get the training, you have got everything systemised and ready to go. Whereas alot of people will start a business and they don’t think through all these processes so they have not properly thought about what they are doing before they do it and obviously you have to take that step and there is a balance here. But once you take the step, you have got to obviously systemise things and make sure that you can scale that system so that other people can then take over that system and you can grow your business and I think that is where alot of people probably fail. So, it might work at the beginning but later on it does not work when they scale it, because they start to lose control and things start to not work properly, and it becomes a job rather than something they enjoyed in the first place. Is that the type of thing you were thinking?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh, no that is spot on Neil, if you could see me on the other side of this microphone. I was nodding my head the entire time because its funny, I will tell you a really quick story, back in 2012 when I started my search engine optimisation agency, my business partner and I, we wanted to see if this was a feasible business. So we walked into a local sandwich shop, and we pitched the owner, on our services, and at the end we said, ‘do you want to buy?’ and he said ‘yes, what’s the next step?’ and Neil I swear to you, my business partner and Iooked at each other and we had not thought about the next step. We didn’t plan for the yes, we had no systems in place, we didn’t know what to tell the guy. So we just told him, you know we will send you an email, of what the next steps are. Because you are right, so many entrepreneurs, they don’t have that road map, they don’t have that guide book, and that is the reason why so many of them fail.

Neil: Yeh you know another thing about businesses, I think too many people think marketing is just one thing, and obviously it is in a business. Obviously you have got accounting and obviously depending on what type of business you have, and how you provide the service you have got all of that, but ultimately marketing is pretty much everything in a business. Because if you think about it, everything that you do affects, the purpose of everything you do in a business is to serve your customers. So if anything is wrong in your business, even if it is not directly related to them, its affecting your marketing of your business. So everything is marketing in your business, so its so important that people realise that they need to think about everything and systemise everything and think about how the customer sees their business, rather than how they think the customer wants to see their business which is totally different. In fact, I read somewhere that instead of looking at your business, from inside out, you have got to look from outside/in, and thats a skill that alot of people struggle with.

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh spot on, and I actually heard an executive speak about this from Disney at a conference last year. Where he said, ‘too many businesses create their workflows from the inside out’ kind of exactly what you said, so if the hotel person checks in, then we need to this in our systems and then we need to do this, and then we need to give them their room key. But in fact, what really successful businesses, what customer-centric businesses need to do, is build those workflows from the customers perspective. So you need to map out your process, ok so when the customer walks in, heres what they do, then here is what they experience, and then here is what they need to experience.

Neil: So how do you relax when you are not working in your business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh so two of the big things for me, I mean I love travelling, I love travelling across the world, I have been to almost 20 countries at this point. So many different countries, I mean ranging from St Martin to Luxembourg to Italy, France, all the big ones, Belgium, Netherlands you name it, Costa Rica. So travelling is huge for me, but also sports, I am a sports fanatic. You and I joked before we started this interview, I have been to England countless times to watch soccer games. I am a huge soccer supporter, I love Manchester United so sports and travel, are really two big things for me.

Neil: And do you have any entrepreneur role models?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yes certainly, so I mean Russell Bronson has been a huge impact on me and if people aren’t familiar with Russell Bronson, he is one of the best marketers in the world. And when Neil talked about marketing is what business is really all about, I mean I joke around with people and they ask me what do I do, and I don’t feel like going indepth, I just tell them I am a marketer. Because all entrepreneurs are marketers, and there are few marketers in the world as good as Russell Bronson.

#00:11:251# Neil: And Brian, what I would like to do is now is I would like to talk about the time before you were an entrepreneur, so what difficulties did you have to overcome when you started your business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh liked I talked about when we talked about my book, I mean I was naive when I started my business, when I was 19. I had no clue how to create a website, I had no clue how to attract advertisers or grow traffic to a website. So there are all these things that I literally did not know about.

Neil: Mmm hmm and how did you learn about that?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Well I mean the nature of the internet today, anyone can learn about anything. I mean if you hop on YouTube or Google, Neil when I started my website, I was googling everything. I learned inch by inch, day by day about what I needed to, and that introduced an interesting topic called just-in-time-learning. Which has pretty much carried me through my entrepreneurial journey. Where any time I needed to learn something, I googled it right then and there and I learned it right then and there. Far too many entrepreneurs fall into the trap of learning about a million things, but they don’t need it right then and there. So thats the nature of just-in-time-learning, learn about the problem that is staring right back at you, in front of your face right now, learn about that and then you can move onto the next problem.

Neil: I love that phrase, where have you got that from? I have never heard of that?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Good question, I don’t know, its in my book I can guarantee that. Ha ha ha I don’t know where I originally heard it though.

Neil: Did you have any doubts that delayed you starting your business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: No and thats the benefit of being naive, I mean if I knew then what I know now, I would doubt myself so much. I mean I would say you are never going to grow an audience of a million readers a month, you are never going to have a thousand dollars a day in advertising revenue. So totally I would have had doubts, but because I was so naive, because I just jumped right in, none of those doubts had time to even surface.

Neil: And what mistakes did you make that slowed your journey?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: I would say the biggest mistake and its also one of the biggest pieces of advice that I give new entrepreneurs is that I did not grow my email list. I mean I was just counting on the fact that people would find my website and then they would remember to keep coming back. Which in hindsight, its kind of silly that I was playing a risky game, assuming that they would come back to my website, when in fact I should have been giving them something of value away for free, maybe run a contest, and give away free tickets to a game, something like that to grow my email list so I could keep a direct line of communication with my website visitors.

Neil: And what are some of the things you did before you started your business that would be helpful tips for some of the listeners who haven’t taken the first step on the entrepreneur way?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Well if someone hasn’t taken the first step is always just start, I mean be naive just start. Like literally, if you are going to wait until you are ready then you are going to be waiting all your life. But one of the big things that I did before I started my journey, was I emailed everybody that people would have called my competition. And I introduced myself, and I said ‘hey so and so, I’m Brian, I just started premiershiptalk.com I want to get on the phone with you and hear about how your soccer website works, where do you get your advertisers? how do you make money?’ all of that and its kinds of silly because business school and society teaches us about competition. But in fact there is really no such thing as competition. I mean in the entrepreneurial world you can reach out to anybody, ask them any question and I guarantee they are willing to help. So I just did that, I got rid of the notion of competition and reached out to all of them.

Neil: Mmm hmm and you got a good response back from them did you?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh I mean most of them, I mean theres gonna be no’s here and there but that really comes down to an abundance mindset versus a scarcity mindset. So anyone who has an abundance mindset, that thinks that money is abundant in this world, and readers are abundant and customers are abundant, those people are the successful ones and they are the ones that are going to be willing to help, because they know that by helping you, it doesn’t mean you are going to take readers from them. I mean there is enough room in the world and in the market place for everyone to succeed. It was the people with the abundant mindset that really helped out, the ones with the scarcity mindset that had the competition blinders on, they never responded or they responded negatively, but I never even let that factor into my thoughts.

Neil: Yeh I think its naivity actually because if you think about it, you probably go on to several different websites and different things that you are interested in so for them to think that people only come to their website is, it is total naivity on their part I think with that. So its interesting you say that. Brian what I would like to do now is talk about your entrepreneurial journey, and the first thing I would like to talk about is culture. Do you think culture is important from the beginning in a business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh absolutely and I define culture alot as like habits. Things that you do like every single day. And I think the habits that you form at the beginning, are going to carry through your entrepreneurial journey, so if at the beginning you decide you know such and such graphic is not important or oh I could just put this out there, nobodys ever going to see it. If you have that attitude in the beginning, then that is going to carry through. So I totally think thats important from the beginning, because you are setting the foundation, the groundwork for all of your future success.

Neil: And knowing what you know now, is there anything that if you had known it when you started out, would have helped you to shortcut the learning curve?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh I would say one of the big things for me is design, I mean at the beginning, I didn’t pay much attention to design, and what I know now is that simple, elegant design, can really elevate your brand. So if I had known more about that when I first started my soccer website, then my growth would have been far more expenential from the beginning. Because when people landed on my website, they would have noticed all the little design elements, that were excellent, that stood out from the competition. So I would say design, focus on that you know, focus on how your brand presents itself and what people are going to think when they see your business and see your brand.

Neil: And how much does gut feeling influence your decisions in your business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Oh I love that question Neil, because I am of the belief that my gut feeling, I don’t even, its not even a question of gut feeling for me because when I have a thought in my mind of ‘I wonder if this will work’ I just do it. And Neil, that kind of goes to one of the biggest points of entrepreneurship. That failing literally, its a learning opportunity. I mean so many people say and it sounds like a cliche, but until you embrace that and you say ‘let me try this, lets just see if it works’ my gut says it might work, lets try it. If it works then great, if it doesn’t work, try something else. I mean as entrepreneurs we have that liberty to just keep doing new things. So gut feeling influences my decisions because I just go for anything that I think of.

Neil: Yeh I’d not really thought of it like that but thinking about it, when you have a business thats running and its successful, you are always testing things and trying things and you are always making mistakes. And yet people who are just setting out, think they can’t make a mistake, they don’t want to make a mistake because of what other people might think of them or how it makes them look and really you have just got to get that out of your mind, because the truth is  that you never get anywhere if you are not prepared to make mistakes because success only comes with being prepared to make mistakes. So I totally buy into what you are saying there. Life is made of constant change whether we like it or not, many people say that the only constant in life is change. So how do you keep up with change?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: One of the big things for me, I mean I’m involved in so many facebook groups with fellow entrepreneurs. Not just from my industry but from all other sorts of industries, I mean I am in facebook groups with real estate agents, with lawyers, with accountants, because I like to see whats working and whats not working in their own businesses. I mean the world is constantly changing, and if you can take what works in another industry and apply it to your own, you are going to have a unique innovation there that will really help you succeed in your own industry. So I love facebook groups, there are so many active facebook groups out there, if you search for facebook group on copywriting. I mean you could be in a group with people who want to learn more about how to write, market and copy in their business. So you could search for facebook groups on anything.

Neil: Yeh that point you made about sort of getting ideas from other industries is a great idea because I think quite often what people do in businesses they will keep their mind on the business or the sector that they are in or the industry that they are in, so they only see things the way that people do things in that industry. Or they will look at the competition and think, well thats the way I have to do it, so I will copy what they are doing but the fact is, there are some great ideas that are being applied or thought of in other businesses and when you take those ideas, and bring them into your industry, it does create true innovation as you say so I like that, and what is your favourite book on entrepreneurialism, business, personal development, leadership or motivation? and can you tell us why you have chosen it?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh this is the easiest question you have asked all day today Neil. Theres one stand out book for me and thats ‘Poke the box’ by Seth Godin. I have read that book so many times, because it continues to inspire me. Seth Godin in ‘Poke the box’ basically just says kinda what we talked about a couple of minutes ago, he says, ‘poke the box see whats possible, see how far you can go, see how much you can get away with. See how much you can push the limits of what you thought you were capable of. See how much you can push the limits of what society thought you were capable of.’ So I love ‘Poke the box’.

Neil: Sounds great and have you actually applied that in your business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh absolutely, and it goes with what we talked about you know just experimening. One of the big things and this is where I think Poke the Box impacted me, is that when people, alot of people debate about, you know, how much should I price my product or service? how much should I charge people? Well I don’t have those thoughts because I just go for it, for example when I was publishing my book, I didn’t know how much I should price my book, and everyone told me ‘oh so and so is pricing it like this, so and so is pricing it like this.’ I just picked a random number, I saw if it worked and I knew that I would adjust it if I needed to.

Neil: Adjust as you go.

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh you have all the opportunity to experiment and change things as much as you want. You don’t need a bosses permission when you are an entrepreneur, you don’t need societie’s permission, you can do what whatever it is that you want, as long as you are willing to poke the box.

Neil: Mmmm hmm thats great advice. Everyone, when you have a busy life, listening to audio books is a great way to expand your knowledge in the time that you may be doing other things, such as driving or when you are at the gym. We have a special offer for you of a free audio book of your choosing, to choose your free audio book, go to freeaudiobookoffer.com. As long as you haven’t already signed up, you will qualify. Brian what I would like to do now is fast forward a little bit and talk about possibilities of the future. So what one thing would you do with your business if you knew that you could not fail?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Its a funny question for me Neil, because I have had this thought in my head for quite some time now. And I have always wanted to experiment with the ‘pay what you want model’ so for example, so many of my programmes and courses are priced towards the upper end of the market. The people who already have successful businesses its like my $2,000 dollar six week programme for example, I have always wondered what would happen if instead of charging $2,000 dollars I said, ‘pay what you want’ because that would allow me to service a whole new segment of the market thats not necessarily willing or capable to pay $2,000 dollars for that programme. So thats one thing, I mean I don’t know would it mean that I would fail because I can’t pay my bills all of a sudden because people are going go pay me $10 bucks for this. I mean I don’t know, its one of those things I would love to try, I think it would be an interesting psychological study, pricing study, marketing study, I think it would be really interesting.

Neil: Yeh its interesting that, if you look at people like Wikipedia, I mean obviously they work on the basis of people giving them donations, and quite a lot of word press plug-ins work like that, don’t they so, so somehow if you were suggesting that people pay what they want rather than the donation, maybe it would work, who knows? Theres definately a psychological thing it I know over Christmas somebody sent me an offer of a pile of free stuff and I could have it all for free, or I had a few options of either paying an amount of money, or not paying for it or and it was a weird thing and it psychologically completely screwed my mind because I thought to myself, am I going to pay for this at the end of it? I had to ask myself that question, and in end I decided not to take it because I thought, I am not going to want to pay for this. So I can’t take it for free, and I did not do it. I thought it was weird, I though whats going on in my mind here? Whats wrong with me?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh and psyschologists would tell us about the whole reciprocity thing where Neil if I gave you a lollipop, or something equally small, as long as I give you something or maybe I mailed you a free book. In your head, you would feel like you owe me something, so that the next time you know I post on facebook, ‘hey does anyone have this? I really need this.’ You know you would be willing because in the back of your head you knew that I gave you something and that reciprocity, you want to return the favour that will stick with you, until you can give me something in return.

Neil: Yeh maybe it was read and influence by Robert Chowerdini that did it.

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Exactly.

Neil: I was immune to this bribe that I was having put in front of me. So what skill if you were excellent at it, would help you the most to double your business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: To double my business, I would say it comes down probably to paperclick ads or facebook ads. I mean right now that is the quickest way to scale your business, and thats really what drives the majority of my business. If I was the best in the world at facebook ads, I could double 5 x or 10 x my business easily. Facebook ads is one of the big skills that people can really refine if they want to grow their businesses rapidly.

Neil: Yeh and in five years from now, if a well-known business publication was publishing an article on your business, after talking to your customers and suppliers, what would you like it to say?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: I would love for it to say that based on my teachings, based on my products and programmes, and books, I would love for it to say that I have produced at least 100 millionaires.

Neil: Thats a nice thought. Ha ha ha.

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Thats what I work for every single day Neil Ha.

Neil: Wow we are now at the part of the show where you share your three golden nuggets, the first one is Brian, what is your favourite quote? and how have you applied it?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: So my favourite quote is how you do anything is how you do everything.  Which basically means that however you act and however you present yourself, and however much effort you put in, to all the little things, the things that they don’t seem like they matter, or whatever you do with those things that seemingly don’t matter, that is probably how you are going to act on the things that actually do matter. So how you do anything is how you do everything. If when you go to dinner, you treat the wait staff like they don’t even matter, then chances are elsewhere in your life, you are treating people like they don’t matter. So if you demand excellence in every single thing that you do, no matter how small or how big it is, thats going to translate through for the rest of your life.

Neil: Thats a great philosophy that. And do you have any favourite online resources that you can share with us that would be useful to us?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Yeh I would say YouTube. I mean anytime anyone asks me any question you know, Brian how do I use this new Nikon camera that I brought? Brian how do I get my mac to run faster? Just go to YouTube. I mean it sounds so simple, but we all forget the wealth of knowledge thats out there on YouTube. I mean every single minute, I mean hours and hours of video are being uploaded to YouTube, that are instructions, that show you something, that can make you laugh. YouTube is such an uptapped resource.

Neil: And what is your best advice to other entrepreneurs?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: My best advice is just ignore all of the boundaries that you have built in your own head. Ignore all the reasons why you think it won’t work, and just try it, just give it a go. And I always tell entrepreneurs, figure out what your goals are, if you want to make a $100,000 dollars this year, thats ok, thats a fine goal. But then I ask, what are you doing every single day to get you closer to that goal? Wake up every single day and do something to get you closer to that goal.

Neil: Mmm thats good advice. Everyone if you did not manage to get a note of Brian’s favourite resource or his favourite book, you can find the links on Brian’s shownotes page, just go to theentrepreneurway.com and search for Brian or Brian Lofrumento in the search box. Brian is there anything else you would like to add about your business?

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: yeh so one of my favourite things is the five element framework that I always teach entrepreneurs, its the five things that every single business needs in order to hit six figures and beyond, and I put a free course together about that, since your listeners have met me now, they can go to ImetBrian.com/freetraining and they will get that free training about the five elements that they can put in their business to scale to six figures this year.

Neil: Absolutely fantastic, thats very good of you. Brian, its been an absolute honour having you on the show, you really have given us some great advice and some great mindset thoughts as well, so thanks for coming on here, and I think everyone will find what you said very inspiring and useful so thank you very much.

Brian Lofrumento, Wantrepreneur to Entrepreneur & The Ultimate Profit Model: Thanks for having me Neil, its been a pleasure.

Neil: Its been a pleasure also thank you.