010: Always Give Way More Value Than People Ever Expect To Receive with Casey Eberhart

Hello everybody, Neil Ball here, thank you so much for joining me today on the entrepreneur way. The entrepreneur way is about the entrepreneur’s journey. The vision, the mindset, the committment, the sacrifice, failures and successes. I am so excited to welcome our special guest to the show today, Casey Eberhart. Before I do though, I just want to give you a quick thought, Thomas Burger said, ‘the art and science of asking questions is the source of all knowledge.’ The entrepreneur way asks the questions, so we all get the insight, inspiration and ideas to apply in our businesses. Casey welcome to the show, are you ready to share your version of the entrepeneur way with us?

Neil, I have been looking forward to this for a couple of weeks now. I am so thrilled and honoured and let me just say from the outset, that I really appreciate what you are doing for other entrepreneurs out there that are looking for their way or maybe struggling or just starting out on their journey. I think this is great.

Thank you Casey, I appreciate that. Casey Eberhart is an international speaker, trainer, author and business owner. He has spoken all over the world and is known as a super-connector and value player. He is currently helping business owners expand their business. Casey has also co-authored a book ‘stepping stones to success’ with Deepak Chopra and Jack Canfield. Casey has been turning heads in the training industry, with his formulas that are simple, and easy to learn. An entrepreneur most of his life, Casey has a special affinity for saving businesses time and making more profit. Folks, hang on to what Casey is going to say for your dear life. Because he is going places. Casey, can you provide some more insight into your business and your personal life to allow the listeners to get to know more about you, and who you are?

Yeh sure, I grew up in Seattle Washington over here in the States. And moved to California in 1996. 95/96. And I would like to share just a couple of quick stories you know one of them is from when I was five. When I was five, my grandfather, who was a true entrepreneur, in the sense that he had multi multiple streams of income. Like this man had so many streams of income, it kind of makes that verb a kind of a cliche at this point and so, I knew that I always looked up to my grandfather, and so when I was five he took me on this journey, this little tractor journey, and we drove by a house that he had on the property that was for rent. He explained that he got an income stream from that. He had a garage where he restored old cars and he got an income stream from that. He had an antique store, which in the mid-west, in the states, some people call it a garage sale but he called it an antique store where basically they sold their junk in their garage. And then we drove this tractor out into this pasture and so we drove on his land, past his oil wells, and his gas wells and his water wells. Through all of his cattle. And one of the things, he shut the tractor down and he looked me square in the face, and he said, ‘you know Case, I’m going to teach you everything there is to know about business. Right here, right now.’ and so I am five, I am like, ‘what like you know, this is awesome.’ and he said, ‘always give the customer way more value than they ever expect, and everything else will be ok.’

Mmmm hmmm

And so, you know that is a pretty deep lesson for a lot of people right out of the gate, and they are five, six years old and so in order to prove that lesson to me, he took me to the antique store and he told me I could sell anything I sold, I got to keep the money from. So I am like a kid in a candy store, almost literally. And these two ladies came in and I will never forget, they bought these two pieces of glass. And the glass is a, we call them a transformer, an insulator. And back in the 1920’s and 30’s these insulators stood on top of electric poles, and conducted electricity. So they are super thick glass. These things are never going to break because they are essentially where I am going with this. And they were $2 dollars. And so they came up and they paid for it and I wrapped them in newspaper and I looked at my grandad and he has got one eyebrow raised, like ‘this is not really the deal.’ So I said, ‘I got to figure out how to give them more value, I just learned this lesson’ so I put them in a bag. I still look over there, he is still not satisfied. So then I put them in a cookie tin, it was this metal cookie tin for safe travelling. And he still wasn’t satisfied. So I am like, gosh I don’t know what else to do, so I was kind of frustrated, so I said well let me walk these out to the car. So I walk him out to the car and I open the door for the two ladies to get out of the store. We walked to their car and I open up the driver’s side door for the lady, because I had learned new manners when I was that young.

and she got in and I went over to the passenger side of the car, and I opened up the back seat of the car, and I took the package that they just bought and I basically put it in the back seat of the car. But I seat belted it, into the back seat of the car, for safe travelling. And then I opened the passenger door and the lady in the passenger side, opened up her purse, and handed me a $20 dollar bill as a tip. For being such a good kid of making sure these things travelled. And at that moment Neil, I got it. I got the lesson, that lesson has lived with me forever, that we could do things to add more value to our customers, that don’t actually end up costing us anything, they really its just about being a little nice. And we can Tenex the profit or what we take in just by giving more value. So making a long story short, I took that lesson throughout my life, I ran an amusement park, and a water park up in seattle. We ended up selling that to six flags and we can get more into that if you want, but you know I worked there 9 years, I was part of the team that helped sell it. And once we sold that I moved to Los Angeles to work in the movie business. And my love of networking and relationship building and connecting really took a stronghold here is Los Angeles. I ended up very quickly earning an acadamy award for a movie called ‘being John Malkovich’ back in the 90’s.

Wow really?

And from there, my career has been built on buying, selling and building companies. How do we add value? How do we create? More profit for the businesses, and most recently I have been working on a mastermind training accountability programme, we have had that running for a couple of years now. And it is really designed for businesses that are really in need of saving time, making money and creating extraordinary results for folks. And so that is kind of the history.

Wow, that is fantastic. Sounds awesome. So what do you enjoy most about what you do Casey?

Neil, you know one of the things I love working with and really getting in and dissecting somebody’s business and their business model. I have a unique ability I think over time having worked in multiple verticles, multiple price points. Multiple different product lines. I have a unique ability to be able to dissect somebody’s business and very quickly put it back together, in a sense that, in a way that helps them produce extraordinary results. So what I love most about the journey is when we come up with a plan for a business owner, we implement that plan, and the results are even better than what we had anticipated. You know I will give you an example. I work with a cruise planner, a travel agent who represents cruise lines. So we have been working together for about the past 18 months. And we are going into a brand new year. And we already have on the books travel for this year, more than all of her previous year. And we are only a few days into the new year. So if we did nothing, we would still make more money in that business this year than we did all of last year. When we were only a few days into the new year, so you know when you have a business owner that really stands for producing extraordinary results, and I can come in and help with that. That is what makes the journey completely worthwhile and fun for me.

Mmm excellent, that is really interesting that, that you have done that. Because this idea of over-delivering value is something I am a real advocate of. It is fantastic.

I was just going to say that the value proposition, the reality is all we are doing is zigging when everybody else is zagging. You know we live in a time where it is all about total automation and less effort and you know we will send out a million emails. In hopes of selling a few versus having a group of super fans that produce results and referrals back to you over and over again. With processes and systems put in place. Its kind of a winning combination because we are just going back to what people really did in the 40’s 50’s and 60’s which is treat people way better than they are going to get from somebody else.

Yeh

And everything else kind of works itself out.

Yeh absolutely, so you talked about dissecting businesses, so how about dissecting what drives you? what is it that makes you do what you do?

Boy you know, I don’t know any different. What I learned from my business coach is early on in my business career was that if you are always in kind of service to others and service to other business owners, and building a community and using your talents and your gifts, to move the needle for other people. Then everything else tends to work. So its kind of funny, I don’t even know how to explain what I do to like my parents. Like I could not explain what I do to my parents, I could not explain what I do to a lot of my friends. So what drives me is really when somebody takes something that I have said, or we have put a plan down on paper and that plan gets executed and we get the results that we were desiring or better results that we were desiring. Thats what really drives me is. How can we push this campaign? How can we push this pod cast? How can we push this speaking event to really maximise the experience that the audience has? And if we do that properly, then we are going to create some fans, and if we are going to create some fans, those fans do what? Those fans tell other people about us.

Yeh

and so I think what really drives me is entrepreneurs and businesses that are somewhat coachable in that they have this thirst for learning and trying new things. And when that quest is fulfilled or we quench that thirst, with a new idea, a new thought or a new concept. Or we are trying something new and it works, or we at least have some results. Say that is probably better that we have some results. Thats really the driver for me. Thats what really drives me.

And how do you relax when you are not working in your business?

Its a great question, I don’t.

Ha ha ha ha ha ha.

You know, I mean one of the things that I think as business owners, and this is my kind of approach to things. You know there is this concept of balance that a lot of coaches and trainers and thought-leaders talk about as balance. And I actually hate the word balance, I don’t use it, I have eradicated it from my vocabulary because to me, balance implies that you have two things and you are having to choose either / or. Work / family. Family / church or school or cello lessons or reading or whatever. And I really look at what I do as a workable situation so I don’t really talk about balance, I talk about what’s workable. What’s workability? And so for me, I just created a business around the idea that I can do whatever I want. So because I can do whatever I want, I never flip into work mode versus home mode. I create a workable situation. So for me relaxing is going on a cruise with 150 friends of mine, and all talking business. Right? relaxing for me is this, I am probably in a more relaxed state, right now, because I feel completely present to doing our job as you know, interview / interviewee.

yeh

To deliver a great interview for the listeners, right? So I think its about, I don’t know, I don’t really turn off the switch and try to relax. I mean even when I am watching tv, I have got my computer in front of me for the most part and I am reading a blog post or I am, I constantly learn so maybe the better answer is I relax by learning. So for me, learning is listening to podcasts. Watching webinars, getting on marketers lists and watching and studying how they write things and what they do. Studying the kind of gurus out there and seeing what they do and figuring out if there is a way to bring their content back to my audience in a way that is digestible and easy to understand.

Mmmm hmmm and do you have any entrepreneurial role models?

Boy yeh, there are so many it is hard to say you know. I am a huge fan of Gary Vanachuck. Gary and I have spoke on the same stage, gazillions of times. I really like Barbara from Shark Tank. (Corcoran) you know most of my entrepreneur gurus are probably people you have never heard of. You know, you have Jason Palacer. Jason Palacer is one of the founders of REI Black book out here in the states. You know my role models are really my clients and the people that are part of my community because I draw so much energy from them. That it, forces me to give back that same amount of energy. So you know I love Robert Kiosoki – he is one of the first guys that kind of put me in this space. You got Gary Vanachuck. Theres a guy named Bob Crisp thats written a couple of books that I think are really great. I think alot of my gurus are people you just would see all over facebook.

Yeh. I’ve heard of a few of those, I have heard of Gary Vanachuck and Robert Kiosoki but some of the others I haven’t. And I have heard of shark tank but

Yeh I mean, you know whats interesting, I think alot of times, I probably learn more from ‘non-gurus’ than I do from gurus. Only because I think I spend so much time with the gurus out on the speaking circuit. That I am sure alot of that rubs off on me. And it shows up in how I present and how I provide for the community to the audience. But I don’t actively, well theres a bunch of people I actively take on. Louis House, I read a bunch of his stuff, so I got all kinds of people. Jeffrey Gettemer is a good one. Napoleon Hill from ‘Think and grow rich’ another good one. Geoff Olson from the ‘Slight edge’ another good one.

Thank you for that. So can we go back to the time before you were an entrepreneur and I am not quite sure where your journey began at present. But I am sure you are going to tell me. What difficulties did you have to overcome when you first started as an entrepreneur?

I think its the same plight that all entrepreneurs go through and so my journey started when I was really young, I mean back when I was five I was doing businesses. In junior high I sold candy out of my locker in junior high. You know I had a catering company when I was nine. I never did any jobs, but I had a catering company when I was nine. I think the thing that has always been really the only stumbling block for me, is listening to other people. And I should say having other people give me unsolicited opinions and advice.

Yeh

You know I always look to increase the calibre of people I am around and hanging around. Like I always want to be the dumbest one in the room. Thats kind of my joke, is if I am the smartest one in the room, I have got a problem. I’m the dumbest one in the room, I have a ton to learn, which I am stoked about. So I think the biggest hurdle thats always happening for me is when somebody says, ‘oh thats a dumb idea’ thats never going to fly. Thats a trend, that was a fad. You know its like currently I am dealing with this situation, where you know, I am an investor in a craft beer tap room. Which is a unique experience, this is a craft beer and craft wine set up. So we don’t do regular beers. We do craft beers, right? So its funny going out and talking to some of these people, they are all like, ‘oh well isn’t that a fad, hasn’t that already passed?’ and its just like ‘no’ and by the way you are a hypnotherapist. What the hell do you know about craft beer? ha ha ha you know, you don’t know anything about the community, you don’t know anything about the audience and you give unsolicited advice from a complete point of view, whereas it is not helpful.

Mmm hmm

I think that is the biggest drawback of being an entrepreneur.

Yeh I can appreciate that, there are lots of people wanting to give lots of advice when they know nothing about stuff sometimes. So did you have any doubts that delayed you starting your business in the first place then?

Yeh I think that the doubt is the same that all entrepreneurs have, which is ‘what the hell am I doing?’ and will anybody pay me for it? and is there an audience, is there a distribution channel? Do I solve a problem? right, I know this, right I know that at the end of the day people only buy one thing. They buy solutions. So I just set out to be always solving a problem. No matter what business it is in, it is always a business that is focused around solving somebody’s problem.

Mmmhmmm and what mistakes did you make that slowed your journey?

Ego. You know I have always shot pretty high in terms of achievement. Pretty rapidly you know, I was in California, for only a couple of years and I won a bunch of awards. In amusement parks, I was coming up with programmes that were being sold all over the world. I’m all over the map with this one, I just think that what’s ultimately happened is that people try to get involved, and giving poor advice.

And what are some of the things you did before you started your business? That would be helpful tips for some of the listeners, who have not yet taken their first step on the entrepeneurs way?

Yeh thats a great question. Heres the thing Neil. One of the things I learned very early on was that the more people I was connected to, the better. So now, even now, I start off every presentation with the concept that connectivity is today’s new currency. So what I focus really spending my time on is building my network and building my group of people and trusted advisors and I think that is something everybody can do no matter where they are in their career. Is make an outward effort to go add people to your network and mentors and advisors and people that you can bring value to. So I think that if you are somebody that has not built a big business yet, or you are still looking to build a business, nows the time to pick up the phone, reach out, take a couple of the most influential people in your network or people that you know to coffee. And say, ‘how can I help you?’ and get into the habit of looking at how you add value to somebody before you withdraw. So if I were to go back, well I did this back even when I was a kid, and I still do it today and I mean it was unconcious of me to do it at this point. But I look at every person, business person or not, as opening a checking account when I meet them.

Yeh

In my head its a mental checking account.

mm hmmm

And think of it like a social capital account. And every time I give value or content or do something to help them, I am depositing into that bank account. Every time I ask them to do something, buy something, invest in something, listen to this, do this, watch this, give me your email address for this. Thats a withdrawal. And so my goal is always to be adding more deposits into bank accounts. Than I am withdrawing. And I think if thats where I were starting over, if I was back before I was in the entrepreneurial space, I would still be doing that today. Meeting people, finding the influencers, how do I help those influencers? Help those influencers influence others, and then you become an influencer.

Yeh its about being a go-giver isn’t it? I think some people refer that to us. Have you heard that phrase?

yeh

And so can we just move forward a little bit now into the time when you just got into being an entrepreneur? and the journey itself? When you are an entrepreneur and you first set up a business, in the beginning, how important do you think culture is in that business?

culture?

as in how you organise people. And how you motivate people and how you run your business?

Well that is a great question. I think it is everything. And I will give you an example. Here in the states, alot of businesses tend to hire on skill set and fire on attitude, or culture, right? So they put an ad out and they are looking for specific skill sets in computer programmes or administrative tasks, or creative whatever. And then they hire people based on a skill set. And they fire them based on attitude, really they don’t fit into the culture of the company. So one of the things that we do with all our companies that I am a consultant with is the first thing we do is we flip that. And we flip it so that people are hiring on attitude and firing on skill set. Meaning we would much rather bring in somebody that fits and meets our culture. And train them how we want them to do whatever skill set we want them to do. And if they don’t keep up, then we can let them go. But we first have the culture piece because we can’t change that.

No.

we can’t change somebody’s attitude so to speak. But we certainly can create a culture around our same value and beliefs. I will give you an example. ‘I cannot, will not, do not want to every work in an environment where it is required to where a suit and tie. Its not my bag. For me its too stuffy, it just does not work for anything about me. So when I interview people for assistance, or I have people work with me. You know, one of the things I will say to them is ‘look I am a pretty casual guy, do not wear a suit and tie.’ and I have people that show up for interviews wearing a suit and tie. And you know I just politely say ‘you know the interview just does not even need to go on because either you don’t listen, because I literally told you how to dress. Or you are not going to fit the right culture because thats how you want to dress and we are not that kind of organisation.’

Mmm ok so knowing what you know now, is there anything if you had known it when you started would have helped you to shortcut the learning curve?

Jeez, theres so many lessons that I wish I would have known ahead of time. You know I made a mistake, one of my biggest business mistakes of all time, was I had sold a rental company for a film and television company, and we had made a million bucks, so we were millionaires and we were just clicking our heels, we were just so excited to be millionaires. We were young, so we thought we had just figured out how we were going to take over the planet. We then decided that we were going to buy another business and in that business, we bought a clothing manufacturing business. So some people call it a sweat shop, but I am in marketing so its a ‘perspiration salon’ ha ha you know, but we promptly lost a million bucks in about a year and a half, and the biggest lesson that came out of that, was that not all business is exactly the same, see we thought we had figured out fundamentals of business and that we could transfer those skills, to any business possible, just by buying a business that was already up and running.

And we just grossly underestimated the value of having some experience in a vertical before going in and buying a multi-million dollar business in that vertical.

I think you had sort of eluded to something there, that I am about to ask you about now. How much does gut feeling influence your decisions in your business?

As I get older, more and more. Ha ha ha well I should say that there was probably kind of a bell curve, when I was really young, you know in my 20’s and my early 30’s I was making gut decisions, that in my head I knew I had so much time before retirement, I did not really care, I mean I had built 26 houses out in Las Vegas, you know I was looking at buying a bar out in Las Vegas so I was going on a lot of gut. Then I kinda came into my mid to late 30’s and started to shift and go, ‘ok now I am going to have to be really careful and conservative in when I make those business decisions. And then as I entered into my 40’s, thats where I live now, and I would say that most of my decisions, have to pass the gut check. I won’t even entertain it if it does not pass the gut check, so I would say the gut check is probably a book end right? Its probably the first thing that I run through, and the last thing that I run through, so I will do a gut check, I will see how it feels, I will then do all of my research, get ready to make the decision, and then I will go back to ‘what does my gut feel?’ Right?

Yeh thats good. Casey, life is made of constant change as I am sure you know whether we like it or not, I believe that the only constant or one of the only constants is change. So Casey, how do you try to keep up with change?

I love being interviewed by somebody who has really good questions. You know a change is scary for a lot of people. And a lot of business owners are terrified of change. And so, I know that the only consistent thing in business is change and so for me to keep up, I know that I lead a group in my platinum circle, I am the leader, so I am the guy they all look to for marketing strategy, strategic advice, so on and so forth. So I have to stay current, so a couple of things that I always keep in mind is no matter how fast things change, its impossible for any one person to stay up on all the changes in real time. Its impossible, the technology moves too fast. What I can do, is I can stay up on the leading forefront of where I think it is going to best serve my clients. So for example, here we are right now, and we are on a pod cast, well I know that pod casts are getting put on websites and on itunes and on the phone and all of this jazz, well I know that 3-5 years from today, web sites are going to be pretty much a thing of the past. We are moving quickly to a complete mobile environment, desk top computers over here in the states, are pretty much being phased out of production, we are all going to lap tops. Lap tops will be phased out in the next few years. Tablets and phones are going to merge to become one unit. One device. So I am looking now, 3-5 years out, what can I do now to learn the mobile space? So that my clients now that are really focusing on content providing and content creation online, how we can start to move that to a mobile environment.

mm hmmm

Right and so its a matter of ‘I read alot, I watch alot of webinars’ one of the reasons why I love being a speaker is I go out on the circuit, and I listen to all the amazing speakers out there, talk about what is happening in their particular niche. So it is a pretty good overall thing, but I always, always, continuously learn. If I am not watching a webinar or reading a book, every day or every couple of days, I start to …

Well that is a great answer and its a good segway to my next question, which is what is your favourite book on entrepreneurialism, business, personal development, leadership or motivation? And can you tell us why you have chosen it?

Oh wow, there are a couple, I have a few, so ‘Crush it’ by Gary Vanachuck. Is one of my favourite books of all time. In ‘Crush it’ Gary basically talks about figuring out the one thing that you are great at. And just do it. I love ‘Rich Dad, Poor Dad’ by Robert Kiosoki because I think it is a fundemental base for entrepreneurials everywhere. There is another book that is a relatively unheard of book in terms of entrepreneurialism, because it speaks primarily to a network marketing or homebased business crowd. Called ‘feeding a giant’ by Robert Crisp. That I just think is a phenomenal book in terms of creating channels of distribution and product selection and then moving those products through the distribution. You know those would be the ones that I would say off the top of my head.

Thats a great selection. Everyone, when you have a busy life, listening to audio books is a great way to expand your knowledge in the time when you may be doing other things, such as driving, or when you are working out in the gym. We have a special offer for you of a free audio book of your choosing. To choose your free audio book, go to www.freeaudiobookoffer.com. As long as you haven’t already signed up, then you will qualify. Casey, what I would like to do now is zoom forward into the future a little bit. So what one thing would you do with your business if you knew that you could not fail?

What one thing I would do if I knew I could not fail? Go on more cruises and have my check go up. I mean I joke, thats actually kind of accurate. I mean I don’t know if I – I want to fail. Right? to me, when we stop failing is when we stop learning. And so for me, I never encourage this kind of pursuit of perfection, I want a pursuit of excellence. But I always want to fail. I want to be failing constantly, I know it is kind of a kick to the teeth sometimes, but you know, I am always looking for ways to add residual income to my multiple streams of income kind of mentality. So, I would say there are lots of things that I would like to try that may or may not fail, but for me its, I have set out on this path to create investments and businesses that have a residual component to them. Or a multi month product, I am not a, I don’t normally sell a bunch of products that I am just selling one time.

And what skill if you were excellent at it, would help you most to double your business?

I would think maybe the technology side, you know I think we were talking before we started the interview that one of my initiatives this year is to be interviewed on at least 100 pod casts right? So I think the skill of being able to be a good interview, where there are not people actually live watching me. Is a great skill that will help me double the business. Speaking, we pretty much got that one dialled in, I would say probably from a technology standpoint, keeping up with all the technical pieces, what piece goes where on the website and always be tweaking and tweaking in terms of providing the audience and providing our tribe, the best overall experience we possibly can.

Ok. And now we are going to look right out into the future? In five years from now, if a well-known business publication was publishing an article on your business, after talking to your customers and suppliers, what would you like it to say?

No wonder he retired four and a half years ago.

Ha ha ha.

Ha ha ha you know, its really interesting, I don’t normally look five years out, so looking five years out, I think that my customers and clients will have said that I have left a mark on their business, in a way thats provided a better platform for them to run their business. So, I will tell you my kind of philosophy, you know and everything I do kind of ties in to this similar philosophy and that is, that when we are born and when we die are dates, right? 1972 to 2000 and whatever 2100 whatever, 22/100 whatever. And our whole life on a headstone is really described by one little dash. 1972 – and then the date you pass away. Everything I do, whether it is in my business life, in my personal life, in my community life, in my spiritual life, wherever is all designed for me to help make that dash as thick and as full as possible. And if I can help other people move their dash, thicker and fuller or move their needle more in saving more time or making more money, then I have won. So I think five years from now, I think you will have a group of people that will say, ‘he helped move the needle.’ Or ‘he helped us create a better platform.’

Great mindset, I like that. We have now got to the part of the show where you share your three golden nuggets. So Casey, what is your favourite quote and how have you applied it?

Oh Jeez, my favourite quote I don’t have to think for more than a second on that. My favourite quote of all time is this, ‘opportunities multiply as they are seized.’ And what I realise about being an entrepreneur, is sometimes you just have to say yes, and figure it out later. And those people that are always taking chances in trying new things and seizing opportunities, tend to be the ones where the opportunities fall in front of them more often. And people that don’t take opportunities, like I always crack up, like people say, ‘well where can people get a hold of you?’ and I will say, ‘well got to expandthebusiness.com and give me your email address and I will send you this really cool audio book on how to generate unlimited referrals. And they get freaked out, by me asking for their email address like somehow I am going to come you know and send the government for their first born. Like, I always look at that kind of stuff and somebody is giving you something for free, if it is a something of value to you, then seize the opportunity and see what comes of it. I think that is a great quote for most business owners. It does open up the door for people to take on shiny objects, but I think if you develop the skill set of being able to pick and choose those opportunities but always be looking to saying yes versus saying no.

Yes great answer. And do you have any favourite online resources that you would like to share, that would be useful for our listeners? You know what? This may sound like a bizarre answer to that, but I think the best online resources that I use are YouTube, Facebook, and Twitter. And I think the reason is because they are all encompassing. You can learn how to do anything in the world by going to YouTube and typing in ‘how to’ blank. I think twitter is a great place from a resource perspective of breaking news. I mean something happens and it is on twitter within seconds. And then I think from a resource perspective, facebook is a great resource in terms of understanding what people that are in a quas i business family environment, look for, take stock of, re-consume, you know. So I think those three online resources are fantastic and of course listening to the pod cast that the entrepreneurial way, for sure.

I agree with you. Ha ha ha and what is your best advice to other entrepreneurs? If you could just pick one thing that you would say is your best piece of advice.

Well I think we have got to go back to kind of how we started and that is that take a lesson from my grandfather. Which is, first one is, always give way more value than people ever expect to receive. Everything else works itself out. And then the second thing I would say is to understand at your core, not just something that you do because its on your calendar. Or its on a blog post or its on a facebook or whatever, but really at your core understand that connectivity is today’s new currency. And so being able to spend some time connecting with people on a real level will always outproduce some quick marketing run.

Yeh thats awesome. Everyone, if you didn’t manage to get a note of Casey’s favourite resources, or his favourite book, then you can find the links on Casey’s shownotes page – just go to the entrepreneur way and search for Casey or Casey Eberhart in the search box. Casey is there anything else that you would like to add about your business?

Well Neil you know, thank you so much for doing what you are doing and bringing alot of resources to people that are just getting started and I hope that the audience that you guys got some value out of today. I hope you will subscribe and I will give you a plug for how important it is for people to review podcasts up on itunes and citron so wherever you heard this, go leave a review for Neil and the show. The more reviews he gets, the higher the 5 star reviews, the higher it goes in ranking so, thats one way to be able to help Neil and the show out. And the second thing is, if you got something out of me, I am all over facebook, you can’t not find me if go search www.caseyeberhart on facebook. I have a cd that if you want to have a way to generate a ton of referrals, I have an audio cd called ‘get more referrals now’ that you guys can go pick up, its free. Normally when I am out on the road I normally sell it for $150 bucks. But its yours free just for listening to us, on the show today, all you have to do to grab it, is to go to expandthebusiness.com. So just go to www.expandthebusiness.com you can grab it, grab a copy of it and I would love your thoughts and feedback and Neil it has been just such a thrill and an honour and a pleasure to hang out and provide some value.

Well Casey, its been an absolute honour having you here as well, you have had some great ideas and some great answers to these questions which have given me a lot of insight and I am sure the listeners will also get alot of insight which will help us and inspire us in the future. So thank you very much.