Seth Rand is the founder and CEO of Rand internet Marketing. 13 years experience with websites and internet marketing. Speaker and Author on Business and Marketing topics, Google Partner All Star and host of upcoming eCommerce Expo South Florida.
Role Models
His grand father
Luke Freedman with Wizard Creation
When business started difficulties overcame:
How to get the business started and do it right without having a major capital investment…[Listen for more]
Favourite Quotes
“Proactive not reactive”
The 3R’s of Rand “Results, Retention, Referrals”
Resources
Danny Sullivan
Rand Fishkin
Search Engine Land
Search Engine Watch
Search Engine Journal
Website Magazine
Visibility Magazine
Business.com
American Expresses Open Forum
Yahoo Small Business
SocialMediaToday.com
Best advice to other entrepreneurs
Take calculated risks, listen to those gut feelings that you have…[Listen for more]
More About Seth Rand
Seth Rand Quotes
“Try to stay focused on your core, and until your core is really stable”
“If you try to do five things it is not possible to stay focused at 100%”
“If you pay for the right talent they will produce better results and produce the work faster so you will have less stress with better results and a better business”
“You have to ask for the referral”
Absolutely Neil, I appreciate the opportunity. Well its great to have you here Seth. Seth is the founder and the CEO of Rand Internet Marketing, he has 13 years experience with websites and internet marketing. And Seth is also a speaker and an author on business and marketing topics. And he is a Google partner all star and is the host of the upcoming ecommerce expo in South Florida. Which we will talk about later. So Seth, can you provide us with some more insight into your business and personal life? To allow the listeners to get to know more about what you do, and who you are? Absolutely Neil. I grew up in Brooklyn, New York. Come from a family of small business owners and entrepreneurs. Moved to South Florida about 16 years ago. Now have a wife and three kids at home. A girl and two boys. So they keep me busy when I am not at work. I first got into Internet Marketing, working with the family business over 13 years ago. They are manufacturers and wholesalers of ladies’ handbags, purses and have been doing it since 1969. And so I had the opportunity to get involved with their website back in 2002. And after a few months, I saw that it was at the top of Google and Yahoo and MSN. If you typed in Wholesale Handbags, or wholesale purses, and I saw what an affect that had on the business, how much new business it developed. And over the following four years, I freelanced in the industry and got involved agency level about 9 years ago. Which brings me to today, where we built Rand Internet Marketing to be the fastest growing website design, development and marketing firm. Based in South Florida. With a team of 27 people in-house, helping hundreds of businesses accomplish their web and internet marketing goals. Wow fantastic. So what do you enjoy most about what you do Seth? I would first off say, how much I enjoy helping business owners and other entrepreneur’s accomplish their goals. They have got an idea, they have got a product. They are providing a professional service. But most of them are not very educated or experienced when it comes to websites and internet marketing. And so to be able to work with those business owners and entrepreneurs, to help grow their businesses cost effectively and help accomplish their goals. That absolutely is the brightest part of my day. I would secondly say, I love creating jobs. You know alot of our competitors, outsource the work to India or other third world countries. And there is nothing wrong with that, but coming from a family of entrepreneurs and small business owners, it was really important for me to try and create jobs, at my local community where possible. Yeh and all that may sometimes have an affect on margins. Its absolutely been the approach that we have wanted. And I know that we have been able to make a significant impact in the local community, by creating jobs, high paying jobs. And how that affects, not only the employees but their families. Excellent, so do you find that certain customers for you actually like that idea of actually using locally employed people or people who Absolutely the ones who can afford it understand that it might cost them a little bit more. But it enhances the experience if they call or they come in locally, they are able to get on the phone not just with their sales rep or an account manager. But with the designer or developer or marketer. Thats actually working on their project. And that speeds up the communication and turn around time and in many cases increases the quality. Excellent, so what is it that drives you, what makes you do all this? Obviously you have had your other business and now you have got this internet marketing business. And you are organising this expo, what makes you do this and drives you each day? Again, I really think that the larger we grow as a company, that we will be able to help more businesses and entrepreneurs accomplish their goals. We will be able to create more jobs, and as we have grown we have been able to give back more to the communities. So each year we have been able to support additional non-profit organisations whether with cash donations or just providing them with a new website at no charge or other marketing consultation. And certainly on a personal level, I have the confidence as an entrepreneur that I am capable of accomplishing certain goals. And setting them and actually hitting them is very self-fulfilling. And they think makes a good role model for my kids that if you believe in yourself then work hard for something. Then you can accomplish it. Yeh its good to have that self belief isn’t it? And keep yourself challenged all the time like that. So when you are not doing all of this, how do you relax? How do you get away from it all? What is it you do? Well first, the first trick is to try and pull yourself away its increasingly difficult in today’s world but when you have that cell phone tied to you and all the emails and stuff you know going off. Its really difficult, so I advise people when they get home and it is time to turn off. Just go and plug it in to charge in the other room and kind of forget about it. Certainly spending time with my wife and three kids. For whatever reason, my kids still enjoy my company. And so I try to give them as much attention as I can. I am also a big sports fan. So you’ve got season tickets for the Miami Dolphins Football Team, The Miami Heat Basketball Team, and you so you will see me frequenting those games. Its definately one of my favourite things to do locally to kind of forget about my work and just enjoy myself for a few hours. Do you have any entrepreneurial role models? Or do you have more than one role model who you sort of look up to? Or you follow that keeps you sort of on course or .. The first that I would think of is certainly going to be my father and more importantly, my grandfather. My grandfather is a holocaust survivor from Poland. He spent over five years in the camps. Immigrated to the States in 1949. And after working in sweat shops in New York City for 20 years, saved up enough money to open up his first business. And by the 1980’s and 90’s was a multi-millionaire. And his business was doing over $40 million dollars a year, annually. Wow. So what he was able to accomplish and overcome, is certainly an example that I think about and turn to on a regular basis as a model of overcoming adversity. Hard work, not making excuses for why you can’t do something. And finding a way around to accomplish it. There are some other young entrepreneurs, both in my industry and out of it that have also been able to at a young age, build up in the b2b industry Luke Freeman with Wizard Creations is one of them and others that have had the privalege of working with and those people are ones that really tried to build partnerships with. Where we can refer business to each other because I know that they are young hardworking entrepreneurs. That have similar mindsets and goals. I find that those are great people to suround myself with, and refer business to. Well your grandfather certainly sounds like an inspiration there I must say. He sounds amazing. So Seth can we just take you back to the time before you were an entrepreneur, if thats possible of your journey there. So what difficulties did you have to overcome when you started your business? Capital is always one of the first ones right? What comes first the chicken or the egg? How do you get the business started? And do it right without having a major capital investment? And so I would definately advise people maybe not exactly the way I did it. But I would tell them to plan for at least six months. Unless its something that you just have to strike while the iron’s hot. Try to save up some money, try to reduce some of your expenses. Put yourself in a position where it will be easier to transition from that full-time employee role, into that new business. And I would also say that one of the other challenges. Is finding the right talent. People to work with you, when you are a new company and you are young. You can’t necessarily afford to pay people the top dollar and so you really have to find people to share your vision and are willing to put in the hard work to grow along with you in your organisation. Excellent. So when you started your business, did you have any doubts that delayed you starting your business in any way? No actually from the time I decided I was ready. We opened up our first office three weeks later. It was really a 21 days process of finding the location, signing a lease, ordering phone systems and office equipment. It was quite a whirlwind and then went quickly. I would say I had no doubts, based on my experience in this industry, and the reputation I had built up. I had no doubt that we would be able to pay our bills and grow the company. More of the challenge was. When was it time to make that second step? that next step into expanding into a larger office space and doubling down on the dream, if you would say. And that was one I hesitated on a little bit longer, taking that first step. You sound like a Take Action guy there. Just get on with it yeh. Its a good way to go. So what mistakes did you make that slowed that journey? I mean you must of made some mistakes in getting in there and getting on with it? Was there anything that slowed you down? I would say that a big one was getting side-tracked with side projects. So one example was in affilliate marketing. I knew that there was a demand for it but its not at the core of what we did. And when I started exploring it, I saw that if we could pull it off there was big revenue available. But at the end of the day it side-tracked me from our core, successful profitable business. And in the process, slowed down our growth. I have allowed that to happen 2 or 3 times over the past 6 years. And while it certainly was not catastrophic, because we had so many positive things going, it absolutely I would consider it a mistake. And something that I hope not to repeat again in the future. Try to stay focused on the core and until your core is really stable and really strong, don’t try venturing out too much outside of it. My uncle used to say to me, if you try spending your time doing five things, its not possible to do them all 100% yeh and to stay focused and do a great job at one thing and then add a second thing without getting too distracted. Bright shiny object syndrome I think thats about isn’t it to some extent? Right and entrepreneurs absolutely suffer from it. Its in our blood. Its in our hearts. And so it does not mean that they are on times to do it. Its just a matter of is it what I would call a calculated risk. Is it the right time and right opportunity. Because you have to be very careful and calculated when you actually take a chance on that bright shiny object. So its very much about getting the balance of all that right, isn’t it? So Seth if we can move forward slightly now and move to your entrepreneurial journey itself. Is culture important from the beginning in a business? What would you say about that? I would say that for our business, it wound up not being where we started. Culture was not the most important. Certainly people who shared our vision of producing high quality work for local businesses and helping other business owners and entrepreneurs accomplish their goals. That was important but it was not so much about culture initially. We definately evolved and developed a culture. Over the past few years and its continually evolving. I would tell you that part of that culture is getting feedback, from the team members that you have. What could you do that would enhance their work day? Make them more productive, make them more comfortable. Make them feel more personally invested. Help make sure that they are see themselves as part of the growing organisation, long-term and so we have done all kinds of little things from celebrating every employees birthday. To when we get all these gift baskets at the holidays raffling them off and I get so many bottles of wine this past December, there is no way I could drink them all. Ha ha ha So you know, giving them away to the staff and even with the sports tickets, inviting the staff to join me at the the basketball game or the football game. And these various things in order to help build a culture. I will tell you that my way again wouldn’t necessarily be the best way. I have seen other examples where trying to start with the right culture. At an organisation such as google, has definately been crucial to their success but in our case we definately put the business first and have evolved the culture as we have gone. Yeh I think there seems to be two thoughts on this, some people like to set it in place before they start as I say like google then other people, it is something that develops as they go along and its just interesting to see how different people have different perspectives on this. So just thinking along that sort of theme, how much does gut feeling influence your decisions in your business? Tremendously. I only did a few semesters at college. I don’t have any big fancy degrees. I did not work for fortune 500 companies, getting an education kind of working under a big sea level executive before becoming an entrepreneur. I have had to learn alot on the job, and making those gut decisions is really a big part. What I would also say taking calculated risks, its not always jumping in, but its saying ‘do I think that this is a calculated risk?’ I still am involved in every interview that the company runs. Because I want to make sure, do I have that gut feeling that this person regardless of their technical skills and resume, do I think that they are going to fit within our organisation. Mesh well with the team. Work well with our culture, and be a long-term fit for our organisation? Choosing where to spend our advertising and marketing dollars. What trade shows to exhibit at. Even sometimes turning down a client, and having a gut feeling that says ‘you know, I know that there is an opportunity to sign a client here.’ But I think that they are going to be more headache than they are worth. Kind of what they call the 80/20 rule. Yeh 20% of your client, or 80% of your problems. And can you identify that before you take on the client? In order to not have to make that decision after the fact. So definately rely alot on my gut feelings when making decisions. Someone once said to me that the art of good business is knowing what bad business is. Thats right. I like that one. Yeh so knowing what you know now, is there anything if you had known it when you started out would have helped you to shortcut that learning curve? I would tell you I probably would have tried to make larger budgets to hire more experienced talent early on. As opposed to starting with what I thought I could afford. Actually my friends at google. Since we are google partner all star. I had the pleasure of visiting the google plex at Mountain View California twice this summer. And they brought in the people who trained the google employees to help train their top level partners. And one of the things that they told us was, was that if you pay for the right talent, they will produce better results. They will produce the work faster. And so in the end, you are going to have less stress, and produce better results and have a better business. So we first started, I was definately trying to hire on a budget. And knowing what I know now, I definately would have been more aggressive about getting more talent and experience early on and that absolutely would have sped up the learning curve and the growth here at Rand. That is some great advice. I totally agree with you on that actually, I found that in a business that I its one of those things that you learn later on isn’t it? sometimes? Yes. You think you can save money and you can train people up and it is just better to get straight in there and for the amount of money that you save, you more than gain I think don’t you. So that is excellent. Right, so Seth life is made of constant change whether we like it or not. So the only constant in life I think is change. How do you actually try to keep up with change in business and in your personal life? Well the first thing is you need to schedule time every month. One of the big mistakes that and I don’t necessarily say its always a mistake but one of the things that new entrepreneurs, young entrepreneurs often make is they are so busy working in their business, that they did not have enough time that they did not have enough time to work on their business. They are so busy hands on producing work that they don’t get to take a few steps back and take the time to schedule and plan and such. So I would definately advise, even if they are still earlier on and have to be busy producing, they have not grown to that next level yet. To budget some time or every week, every month, in order to work on the business as opposed to in the business. The other thing for me personally, is I like to read articles. I subscribe to many websites, I get a bunch of magazines in the mail. I definately do more of it online than in print today but whereas I may not read many books,I read a ton of articles from people that I respect, admire, trust as experts whether it be in business, finance, or in my specific web and advertising and marketing industry in order to try and stay on top of what are the latest technologies and trends and very often take things that I read in those articles and quickly try to implement some minor changes within our business. In order to keep up with that. Excellent. So thats probably a great segway to talk about the expo that you are organising. So can you tell us a little bit more about what it is you are organising and who it is for and when it is? Absolutely, I am super excited to share with you that we are going to be hosting our second annual ecommerce expo South Florida. It will be taking place on February 17th 2016. At the Behermar Hotel on Fort Lordedale Beach. So for all of you who do not yet live in South Florida, its a great opportunity to escape the winter weather and head down to Fort Lorderdale Beach. We have even secured group rates at the hotel. Its going to be a full day event. Its going to feature 13 speakers. Including sea level executives from some of the top ecommerce related companies in the world. As well as representatives from fortune 500 companies such as UPS, even Google is going to be sending a featured speaker to the expo. Topics will include design, development, marketing, security. Hosting, sales tax, mobile, e-mail marketing, shipping and all kinds of other topics related to ecommerce. Its a great event for anybody in manufacturing or retailing. Whether they are currently selling ecommerce, or thinking about it. The event is free to attend. Its absolutely no cost with RSVP. You can learn more about the expo. by visiting ecommercesfl.com and on there, there is a link to RSVP online. And if you RSVP’d before January 31st. You will be entered to win pair of tickets to an upcoming Miami Heat or Florida Panthers game here in South Florida. Excellent thanks for sharing that with us Seth. So if we could just fast forward into the future. What one thing would you do with your business if you knew that you could not fail? Thats a really good question. I would say hire more aggressively. Because we are not producing product here, where we could just contact a factory overseas and say ‘hey, we need double the product over the coming weeks to fill new orders.’ Here it is really about acquiring talent, and getting the right people on staff and getting them up to speed on our way of doing things, and getting them into the work flow. And so sometimes based on cashflow, you have to hesitate and say, ‘hey should we continue to hire? What if we don’t land that account? What if we don’t retain that account? Can we continue to increase the payroll? and if I knew that we would continue to land those accounts and retain those accounts, I would hire even more aggressively than we already are.’ because we have been growing over 60% a year for the past two years. And anticipate making the in 5000 list this year. We are in the process of hiring again now and being pretty aggressive about it based on our confidence but absolutely that is one of the things in the back of my mind, is ‘how aggressively do we hire that top-level talented experience?’ coupled with that tinge of worry. Hey are we really going to continue growing at this pace or not? So how long have you been growing at that sort of rate? The last two years we were in a smaller office space. From when we opened Rand Marketing in January 2010. Until September 2013. In 2013 is when we took the big leap, and said if we are going to continue to grow, we need a much bigger office space and an environment that will allow us to grow. And once we moved into new space that is 4 x the size. It took a few months for us to get settled in. But since March 2014 we have really been ..and have more than doubled the company over that time. Wow How have you coped with that level of growth because I know from my experience, it puts a lot of strains on all your systems and things so how do you deal with that? It does and it has definately been challenging. Certainly leads to some long hours for the business owner. But definately it has been about, we have invested heavily into upgrading our IT infrastructure. We have invested recently into upgrading our softwares and processes and procedures. Including adding a support ticket system splitting off the project management support tickets. Creating a client Choral where the clients can log into see the status of their project or support tickets. Hiring more frequently or more aggressively. To keep up with the anticipated demand. And really big part was securing a business loan from the bank. Yeh You know when you are growing at that rate. The cash flow cannot sustain the investments needed to sustain that growth. And the amount of money you have x the amount of money you have to spend hiring and training and acquiring more furniture and equipment and software. What that costs is per employee and as a young entrepreneur, a new business, it can be very difficult in order to secure that financing from a bank. We were very pleased that two smaller banks based here in South Florida. Bank United and Iberia Bank. Both stepped up to the plate and once we had been in business over five years and had proven our track record, and we were able to secure very very favourable loans. That took our debt service from almost 12% a month to under 2% a month. Wow And that was really one of those big game changers that allowed us to continue to invest in our own growth, and has allowed us to fund doing things like the upcoming ecommerce expo. Wow, excellent. I think that makes me think about something that someone said to me many years ago, cash is king ultimately in business. Cash is king, and very often in a growing business, if you don’t have the cash, credit is king. So you will need to get a bank. What I would advise people to do. Is to build a relationship with what I would call a mid level bank. Not one of the big ten banks that is really looking to lend to billion dollar companies. Find strong large enough but more regional banks. Not something to small and build a relationship with them. Build up a credit history, use their product and grow with them. Because the ability to get a longer term lower interest loan, is crucial to be able to fund that continued growth. Without having to take on a capital investment, or business partner. Excellent advice. So Seth, what skill if you were excellent at it would help you the most to double your business right now. I mean obviously you are doing 60% now, so you are getting close to it already. But you could push it a bit further couldn’t you? Time management is definately one of those things that is always work in progress. How to better use my time efficiently. What to delegate and what to keep for myself. And I would also say organisational skills. You know, we don’t invite people into my private office without cleaning it up first. You know its a working chaos. But definately if I could be more organised. Improve my time managing skills, delegate better. That would make me more efficient and allow us to continue to grow at potentially a faster rate. Ok so projecting a little bit further forward now, in five years from now, if a well known business publication was publishing an article on your business after talking to your customers, and your suppliers,what would you like it to say about you? Your business? I would want them to say ‘thats a group of honest, hardworking people, who really care about their clients and their client’s success’ who stay on top of the latest technologies are pro-active not reactive. And really care to learn about our businesses, and put the time and energy needed in. Make that investment in order to see their client’s grow. That is definately what my wish is, if somebody was talking about my business. Sounds good, we will have to do that now. It sounds like you are already on track for that, its the sort of thing you are aiming for so thats really good, so we are at the part of the show now where you share three golden nuggets with us so, Seth what is your favourite quote and how have you applied it in your life or in your business? There’s two quotes that I have hung on the wall in the office. One of them is one I heard and repeat, which is proactive not reactive. The fact is, is that nobody needs you, they choose to work with you. You are not the only game in town. You might be a little better at it than others, you might have some more experience, but people still have to choose to work with you. And part of that choice is that they don’t have to chase you down. Ask you ‘hey, do you have any suggestions?’ ‘Hey can I get an update on my project?’ You have to be proactive. Not only an update but in suggestions and other advice. Over here, we try to make sure that we update the clients once every two weeks. We believe that once a month, just isn’t enough to make them feel like we are thinking about them throughout the month and are ontop of their game on our behalf. The second one, is one that I came up with for ourselves for internal use. And it is what we call the three R’s of Rand. Results, Retention, Referrals. Excellent. Internally, we believe that if we get results for the clients, its going to lead to retention. If we get results for the clients, its going to lead to increased .. budgets. If we get results for the clients, it is going to lead to referrals. And so if we just focus on being proactive, instead of being reactive and getting results for the clients. Whether that is delivering a high quality website in a timely fashion. Or achieving their advertising or marketing goals. Even certain CPA goals, client acquisition goals and such, that it will lead to the retention and referrals designer. In order to continue to grow the company, at the faster pace that we have. Without requiring big investments into advertising for ourselves. In fact, you have just talked about something there which I am particularly interested in which is referrals. Do you do anything proactive in terms of actually trying to secure those referrals or do you hope they will come from the service you deliver? There was a programme I went to, got to be 10 or 12 years ago now. It was called by-referral-only. It was a bit of a cult at the time and Joe Stumph I think he is called isn’t he? Yeh but there were some little nuggets in there right? some little things that stuck with me. One had to do with these dirty yellow signs and handwriting on core plus yard signs instead of printing full colour. But one of the big ones they still practise today, is you have to ask for the referral. You cannot assume that they are just going to think about it and give it to you. You have to say, do you happen to know of somebody that might benefit from my services? such as website designer internet marketing. And then their brain is going to think about it and say, ‘you know what? when I was at lunch with my neighbour last weekend, he mentioned that he might be looking for that.’ And they will put the connection together in their head and so we definately have to ask for that referral. And the other part is, something I mentioned earlier. We are really proactive about building up our referral partnerships. Our affilliates and referral partners around the country and around the world. Yeh Who is it. That already successfully doing business with the companies that you want to do business with? Providing them with a diffferent product or service. And if you can build a reputation with them, build a relationship with them, and earn their referrals. Again very low risk, investing in the relationship. And what that turns into, and I can tell you that it is a big part of our growth. It is not just the referrals that we get from active clients, but sometimes even moreso the referrals we get from other b2b companies. That are providing different services to our target client base. Strategic partnerships I think, some people call that don’t they? Yes Another great strategy for doing that, you sound like you are really on top of referrals there. Which is a good thing to see because I think so many businesses don’t think about that do they? Because it is just so much easier to just go and pay for another advert and hope you are getting new customer and your best customers are your existing customers. Doing that you might be able to grow 20% a year. But you are just not going to be able to grow. 50 or 60% a year doing that again while an entrepreneur without a big capital investment or something. You know doing it based on your own cashflow. If you don’t have that retention, if you don’t have those referrals, you just are going to be capped as to how quickly you can grow. Absolutely and the other thing about referrals as you probably know is somebody who is actually referred to you is more likely to refer someone else to you, that is the other thing about it. Thats right and it is an easier sale, it is a quicker sale cycle. There are less barriers to and less objections to overcome. So the whole process is better than leads that you are getting through advertising. And I have to be careful here because a big part of my business, is selling those advertising and marketing services, and so it is not that there is something wrong with it. Its just that don’t rely soley on that for new business. Do a good job with the clients that you do have in order to get the repeat business, or retention and referrals. And on top of making the strategic investments into advertising and marketing. And the combination of that is really the winning formula. Yeh some brilliant advice there Seth. So Seth do you have any favourite online resources that you can share that will be useful for our listeners? I will tell you within my particular industry of search engine marketing, my personal expertise, I follow two people. One’s name is Danny Sullivan. Another goes by the name of Rand Fishkin. His first name happens to be my last name. I follow websites like search engine land, search engine watch. Search engine journal. Going a little broader, I follow website magazine, visibility magazine, business.com. American Expresses opening forum, Yahoo small business and a few others. Socialmediatoday.com. Many of these sites I am actually a contributing author for. But I follow the others to stay on top of the articles that they are publishing. Again both in web and internet marketing as well as in just business tactics overall. CRN’s and time management financial, organisational skills. And various things to stay on top of what is the latest suggestions and trends. Certainly plenty to go at there, so just thinking about all of your experience. What is the best advice you give to other entrepreneurs? Take calculated risks. Listen to those gut feelings that you have. Don’t take every risk but take calculated risks. For me I usually determine that as, it might not be a baseball analogy. Forgive me. It might not always be a home run. But I might at least get a single, I might at least gonna get to first base from it. Are the chances highly likely that I will at least make back my investment? and it might be very successful. But there is a low risk that I will lose my investment that it was a complete waste of time. And so as oppposed to always swinging from the fences and trying to hit a home run. How do you consistently make good choices? Where you consistently get on base and make progress? Take those calculated risks, be proactive not reactive. Value the clients you have and earn to their repeat business and their referrals and as I mentioned established that good local banking relationship. So as you grow and have a need for that strong competitive small business loan that you will be able to as opposed to trying to find it later on. Excellent advice there thank you. So everyone if you did not manage to get a note of Seth’s favourite resources and there are quite a few to go at here. You can find the links on Seth’s show notes page. Just go to the entrepreneurway.com and search for Seth or Seth Rand. Thats RAND in the search box. Ok Seth, is there anything else that you would like to add about your business? No I really appreciate you taking the time and to those listeners for listening in. Please visit RandMarketing.com for more info on our company. And if you are in Florida or planning a visit to escape the winter, please visit ecomresessthefell.com to learn more about our upcoming expo. Thank you. It has been an absolute honour having you on the show Seth. You provided us with some real insight and useful information into the way that the entrepreneur thinks. You have inspired us all and you have certainly given us a lot to think about. So thank you very much Seth. Thank you Neil. Its been a pleasure thank you.Transcript of Seth Rand's Podcast
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