Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen. Through his upcoming book Clicksand, Bill’s crusade these days is to rid the world of the garbage that floods all of our browsers and inboxes—garbage from businesses who have followed the advice of online marketing pitchmen—and help business owners avoid or escape the Clicksand trap before it’s too late.
Entrepreneurial Role Models:
- Jack Stack
- Ross Young
When business started difficulties overcame:
“For me the big one was I waited too long, I didn’t start my business until I was 35 and I should have started sooner, I dreamed of starting sooner, I wanted to start sooner, I was a sales person at the time travelling on the road and I would buy every issue of inc magazine that came out and I’d read it on the plane or in the hotel room and I’d think gosh I wanna be those guys some day and it took me too long to do it”…[Listen for More]
Favourite Books:Long Walk To Freedom: The Autobiography of Nelson Mandela Book by Nelson Mandela
“Do unto others as you’d have them do unto you”
Recommended Online Resources:
- CRM Sytems
- Linkedin – is a business- and employment-oriented social networking service that operates via websites and mobile apps.
- Facebook – is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California.
Best Advice to Other Entrepreneurs:
“People, I think the entrepreneurs only job, only job, is to inspire other people to join your crusade, those other people can be customers, by the way my belief is that companies don’t buy your product or service, people buy your product or service so it’s the person at the company, so again inspiring people to join your crusade”…[Listen for More]
More About Bill Troy:
Neil’s Quote at the Beginning:
“The question to everyone’s answer is usually asked from within.” Steve Miller
Other Quotes From the Chat with Bill Troy:
“That’s always a difficult question every entrepreneur faces, how far – because of course most people don’t believe what you believe, you see an opportunity in the market place or something in the world that needs to be different or changed or improved and maybe you’re the only one that sees it so it’s really a difficult balancing act, balancing persistence with pragmatism is a difficult recipe but if you can that’s the secret”