Jacqui is the author of ‘Book Blueprint: How any entrepreneur can write an awesome book’ and the founder of Grammar Factory, a publishing company that helps entrepreneurs write and produce books that boost their businesses.
Entrepreneurial Role Models:
When business started difficulties overcame:
“The biggest challenge was finding my first few paying clients. There was about 18 months from when I first had the idea to start a business and when I started Grammar Factory, because I had no idea how to go about getting clients and i remember before I got my first few I was doing a whole lot of posting on Facebook and I got about 2 or 3 copywriting clients and was making about $300 a month but I didn’t have any way to scale that. One of the things I learnt from Ramit was getting clear about who your target market is so you can market directly to them. So when I started the key person of influence programme I decided my target market were people who were in this community. That meant all I did was market in that community, so I attended their events I was active in the Facebook page and that turned into our business. For the first couple of years 90% of our business came from marketing in that community”…[Listen for More]
Favourite Books:The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level Book by Gay Hendricks
Also mentioned:Good to Great: Why Some Companies Make the Leap…And Others Don’t Book by Jim Collins The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Book by Michael E. Gerber
“The obstacle is the way” – Marcus Aurelius
Recommended Online Resources:
I Will Teach You To Be Rich Bestselling author, Ramit Sethi, featured in ABC News, CNN, and the WSJ, has taught thousands to manage their personal finances and how to become rich.
Growth Lab – Start and Grow Your Online Business.
Best Advice to Other Entrepreneurs:
“Start small and test your idea before you quit your day job or put in a lot of money. Listen to feedback from the market, just because you think something is a good idea doesn’t mean they will. Your clients are also the ones who will lead to business growth, the questions they ask will trigger you to make new products and services, so listen to them and you’ll do well”…[Listen for More]
More About Jacqui Pretty:
Neil’s Quote at the Beginning:
“If you never ask yourself any questions about the meaning of a passage, you cannot expect the book to give you any insight you do not already possess.” Mortimer Adler
Other Quotes From the Chat with Jacqui Pretty:
- “When you’re interchangeable that means the only way you can compete is on price”
- “Personal development is very important but I think you need to have a bit of business sense behind it”
- “You need to validate your idea, which involves knowing who your clients are, finding people who meet that demographic and pitching them to see if that idea resonates”
- “The key is keeping an eye out for signals that forecast potential changes”
- “Writing a book is a really good differentiating factor because not many people have written them”
- “Focus on a how to book, because how to books are formulaic to write and they have a clear benefit for the reader”
- “The writing process usually falls apart when it comes to structure, because people think they have their ideas then they start writing, and what happens then is it’s a brain dump”