cJasmine Powers is the Founder + CMO of J Powers Marketing & Publicity, an event marketing agency that produces events for the technology, education and beauty sectors. Her latest seminar, Think Like An Agency, teaches tech challenged entrepreneurs how to leverage social media and strategic partnerships for marketing, media and sales.
Entrepreneurial Role Models:
When business started difficulties overcame:
“Mostly it was the belief I could actually do it. I’d been an admin assistant, a marketing assistant, I’d done customer service. Going out and selling myself was not something I had to do, I put out a resume I got a job, that was it. With marketing it required me to be courageous and outspoken so not having that for the first few years particularly difficult. Another barrier was the uncertainty in that I have to kill what I eat. Those were some of my early challenges”…[Listen for More]
Turning Your Passion Into Profit -Teaching Sewing and Crafts Book by Kandi L. ChristianThe Personal MBA: Master the Art of Business Book by Josh Kaufman
“A closed mouth doesn’t get fed”
Recommended Online Resources:
Growth Hackers High quality trending articles on growth hacking, marketing channels, user acquisition, engagement, product launch and more.
Quora Quora: the best answer to any question.
LinkedIn A networking tool to find connections to recommended job candidates, industry experts and business
Best Advice to Other Entrepreneurs:
“Never stop learning. Never stop trying to find ways to make your business better. Don’t get complacent, you have to be hungry and want more. You want to improve your processes, your clients and the offerings you have, to go global. Just never stop learning and finding out how to make your experience in your business a much better one than it is right now”…[Listen for More]
More About Jasmine Powers:
Neil’s Quote at the Beginning:
Gretchen Rubin “Whenever I’m trying to decide how to spend my precious time, energy, or money, I ask myself a series of questions. ‘Will this broaden or deepen my relationships?’ ‘Will this contribute to an atmosphere of growth in my life?’ ‘Is this a way to ‘Be Gretchen?’ and ‘Will this help connect me to my past?’”
Other Quotes From the Chat with Jasmine Powers:
- “Desperation can make you do some things that you never thought you’d be able to do”
- “Be clear on what you do, don’t just be willing to take on any dollar”
- “Pivot, never quit”
- “Start in a campaign and do a few different activities and measure and monitor how they’re working. Then you can start to get a marketing strategy that is bringing results and only do the things that work. If you don’t test or market you don’t know where your leads are coming from, how much you’re spending, what channel works best for attracting the type of people you want to buy from you”
- “When it comes to marketing specifically, what I will do is guest posting on a regular basis or in a PR standpoint I will try to work out a deal where I’m writing a column for a particular publication every Friday. So there’s this partnership of us working together to serve each other’s needs”
“Who is my service best for? Choose the best people for you to work with”